Research & Whitepapers

Any successful rebrand begins with careful research: learning what your audiences like—and don’t like—about your offerings.

Any successful rebrand begins with careful research: learning what your audiences like—and don’t like—about your offerings.

A June 2012 Grayling PR study shows that visibility of PR pros’ communications activity at the board level is up nearly 50%.

A June 2012 Grayling PR study shows that visibility of PR pros’ communications activity at the board level is up nearly 50%.

Nearly seven in ten Americans expect the upcoming November election process to be uncivil.

Nearly seven in ten Americans expect the upcoming November election process to be uncivil.

In a study of its own Facebook and Twitter fans, Discovery Communications identifies what draws the social audience to the next critical steps of engagement.

In a study of its own Facebook and Twitter fans, Discovery Communications identifies what draws the social audience to the next critical steps of engagement.

65% of executives polled in a June 2012 McKinsey study ranked big data and analytics among their top corporate priorities.

65% of executives polled in a June 2012 McKinsey study ranked big data and analytics among their top corporate priorities.