Research & Whitepapers

72% of surveyed advertising firms agree that current "data load" is manageable, but 20% believe too much data is being collected.

72% of surveyed advertising firms agree that current "data load" is manageable, but 20% believe too much data is being collected.

The average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years.

The average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years.

A boom in digital journalism has heralded a return to the traditional practice of seeking trusted, influential sources for stories.

A boom in digital journalism has heralded a return to the traditional practice of seeking trusted, influential sources for stories.

The nation’s PR agencies increased their hourly rates slightly in 2011, based on responses from 105 agencies.

The nation’s PR agencies increased their hourly rates slightly in 2011, based on responses from 105 agencies.

There may be no better time than to woo the C-suite—27% of CEOs are most concerned about identifying the type of leader their organization will need in the future.

There may be no better time than to woo the C-suite—27% of CEOs are most concerned about identifying the type of leader their organization will need in the future.