72% of surveyed advertising firms agree that current "data load" is manageable, but 20% believe too much data is being collected.
Research & Whitepapers
Some Brands Struggle With Onslaught of Big Data
July 24th, 2012 by Scott Van Camp72% of surveyed advertising firms agree that current "data load" is manageable, but 20% believe too much data is being collected.
It’s Now a Content Marketing World
July 17th, 2012 by Joe PulizziThe average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years.
It’s Now a Content Marketing World
July 17th, 2012 by Joe PulizziThe average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years.
Journalists Relying More on Industry Insiders for New Stories
July 3rd, 2012 by Scott Van CampA boom in digital journalism has heralded a return to the traditional practice of seeking trusted, influential sources for stories.
Journalists Relying More on Industry Insiders for New Stories
July 3rd, 2012 by Scott Van CampA boom in digital journalism has heralded a return to the traditional practice of seeking trusted, influential sources for stories.
Agency Health Improves as Billing Rates Rise
July 2nd, 2012 by Scott Van CampThe nation’s PR agencies increased their hourly rates slightly in 2011, based on responses from 105 agencies.
Agency Health Improves as Billing Rates Rise
July 2nd, 2012 by Scott Van CampThe nation’s PR agencies increased their hourly rates slightly in 2011, based on responses from 105 agencies.
CEOs Concerned About Identifying Future Leaders
June 27th, 2012 by Scott Van CampThere may be no better time than to woo the C-suite—27% of CEOs are most concerned about identifying the type of leader their organization will need in the future.
CEOs Concerned About Identifying Future Leaders
June 27th, 2012 by Scott Van CampThere may be no better time than to woo the C-suite—27% of CEOs are most concerned about identifying the type of leader their organization will need in the future.