The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise sharply.
In 2013, the American Heart Association|American Stroke Association (AHA/ASA) shifted its focus from PR programs solely supporting the group’s original mission of preventing heart disease, to engaging segments of the population to expand the fight against both heart disease and stroke.
Have share will travel. Social media engagement within the travel sector grew 24 percent from January through May, compared with the same period last year, according to an exclusive study for PR News by social media analytics company Shareablee.
Companies wanting to improve engagement with consumers on social channels may want to look closely at what the financial services sector is doing.