Research & Whitepapers

A trio of new studies tell you the best time and day to pitch your stories to media, why scalability is a concern with influencers and a common concern among PR’s women and men.

Infographics continue to be a great way to deliver information to your clients and those your clients want to reach. A study by Demand Gen report found that infographics can boost web traffic by 12… Continued

It comes up in most conversations and lingers, unresolved: how can I find and then retain great talent? During a panel I moderated recently on the future of PR, this topic was discussed at length,… Continued

Money can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources. When posed with the question of “What would you do with a 15% increase in… Continued

Having just a few extra minutes to monitor a situation can mean the difference between good and bad crisis management. The so-called assessment moment is at the crux of a free report from PR News and DataMinr, a real-time information discovery company.

Technology: friend or foe? For global consumers polled by We Worldwide for its Brands in Motion 2018 survey, the answer is both. Consumers value technological innovation and want brands at the forefront, but they want this innovation to be balanced by regulation and ethics.

Is there an industry that’s changed more lately or received more attacks than media? With this background PR News surveyed more than 400 communicators about their views of media relations in this uncertain environment and beyond. In short, communicators believe media relations will continue to be an important part of PR, but to be successful they’ll need to adapt to how it has changed. It is unclear they’re prepared to do so.

Customers want personalized experiences, but brands, despite the plethora of technology available to them, are failing to provide them in a satisfactory way, a new survey from Accenture says. The key, it argues, is to guide consumers through experiences as opposed to dictating them.

eMarketer makes its predictions for global media spending, estimating rises for media spending overall and digital spending. N America will continue to lead spending, although Asia-Pacific will eclipse it around 2020, eMarketer says.

Doing research via online surveys often is a critical part of a PR campaign. More than that, online surveys and forms are important vehicles for brands to learn about their customers. Getting people to return them, though, can be difficult, a survey about surveys shows.