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Politicians who fail to act with long-term interests in mind can learn from forward-thinking business leaders
Weber Shandwick’s new Mediaco division will put a new operating model for branded content.
Only 29% of companies are focusing on emotional engagement (love and admiration, for example) with customers.
Using a sample of 5000 press releases from 2012, Shift Communications found the most commonly used words in PR.
How much of your PR budget are you devoting toward online video this year?
New research confirms the notion of tailoring the audience’s needs before your brand’s, while communicating positive messages.
Localization is becoming increasingly vital to business success but few communicators are set up to achieve this aim.
Should PR companies stop using the term “PR” to describe their services?
“PANK” is the new pink–savvy, influential non-moms are a powerful, untapped demographic.
The public appears to want it both ways when it comes to brands listening in on its social conversations.
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