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Decoding the Millennials

New study shows that a majority of millennials will provide more personal data to a company they trust. Just make sure you’re not accessing data that millennials consider more sacred.
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Developing an ‘Earned’ Media Plan

In today’s world, advertising is evolving towards ‘storytizing,’ which is driven by earned media, not paid. In earned media, our customers are deciding what is relevant, what they will share and whether they will, quite frankly, pay attention.  | MORE »

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17 Summer Reading Recommendations for PR Pros

We asked the PR News community what’s on its summer reading list. Most of the books they suggest relate to the workplace, achievement and success, which tells us that everybody is in need of a real vacation. | MORE »

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Back to the Future (Again)

If you want to get on the fast track in your organization via communications, you need to master two of the most traditional PR skills: written communications and media relations. | MORE »

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Nurturing Reputation

Communicators know that building a solid corporate reputation could take years—and vanish overnight if the company slips up. That’s why it’s so important for PR pros to play long ball. | MORE »

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How Build Trust Across Different Cultures

Since geography and culture are so tightly linked, leaders should start to pay attention to the implications of cultural and geographical differences. | MORE »

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Making Sure Flat is Not the New Up

Smaller PR agencies continue to take it on the chin billings-wise. Part of the problem:
Shops valued between $3 million and $10 million are reluctant to raise their rates. | MORE »

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PR Tips on Getting the Word Out Through a Visual Medium

Communicators and PR execs are starting to ramp up their efforts to get their messages out through Instagram and Pinterest. But it’s not easy, considering that both channels are relatively new to public relations, and are visual in nature. | MORE »

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The Peril of Playing it Cool

Companies that continue to decline in CoreBrand’s ‘Familiarity’ ranking share a couple things in common: They have a comfortable niche in the market and are failing at raising awareness. | MORE »

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Building Blocks for Your A-Team

When we say that employees must be the center of the agency universe, we are talking about establishing something that few agencies do well: creating strong systems that can attract and retain the best in the business. | MORE »

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