For consumers of media worldwide, online usage now exceeds offline media consumption.
Authority and influence continues to move away from business and government and toward experts and peers.
Aside from creating unique content and crafting a brand’s voice, they’re juggling several roles throughout any given day.
Politicians who fail to act with long-term interests in mind can learn from forward-thinking business leaders
Only 29% of companies are focusing on emotional engagement (love and admiration, for example) with customers.
Using a sample of 5000 press releases from 2012, Shift Communications found the most commonly used words in PR.
How much of your PR budget are you devoting toward online video this year?