A new survey lends credence to how communicators can boost their value in a digital age: Create content tailored to the various stages of the purchasing process. Rinse and repeat.
Most of us fear presenting or speaking in public. No one is a born speaker. It takes discipline, practice and good habits to channel your nerves.
According to the Guardian, major PR firms have agreed that they will not represent clients who deny man-made climate change or take campaigns seeking to block regulations limiting carbon pollution. But it’s not that cut and dry.
Generating earned media is hardly a given, and PR pros are constantly on the hook to find other ways to get fannies in the proverbial seats.
C-suite managers who go it alone are probably going against the tide—at least when it comes to appealing to millennials, who think an inability to take advice from others shows weak leadership.
Although there has been a lot of talk about the adoption of the Barcelona Principles in the public relations community over the past few years, there has been very little detail reported about the voluntary standards that the industry is adopting to put these principles into action.