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Loyalty Expert Takes PRSA Audience on 100,000-Year Journey

A loyalty guru discusses the various elements that hard-wire the human brain to be loyal. | MORE »

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2015 Digital PR Awards: Listening Campaign

Co-Winner: Hudson Integrated Web Agency – MOVE Bumpers: From Local Business to Nationwide Bumper Distributor and Pizza Hut Launches Gluten-Free Pizza. MOVE Bumpers is a truck and SUV bumper retailer who came to Hudson to … | MORE »

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2015 Digital PR Awards: New Digital Service/Product

Winner: C-4 Analytics – JM Lexus Luxury Conquest Model When you’re already the No. 1 volume Lexus dealer in the world, how do you sell more cars? To answer this question, C-4 Analytics approached JM … | MORE »

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PR News Data: PR Resists Lure of Live Streaming & Messaging Apps, Remains Cool on Paid Posts

While many maturing social media channels are moving to a pay model, only about half of the PR News community says it is paying to boost social media posts, a new survey of some 200 PR professionals showed  | MORE »

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The Week in PR

Former Twitter News Chief Joins Weber Shandwick: We’ll admit a bias. We’ve known former Twitter global news chief Vivian Schiller for years, having met her at the dawn of the digital age, when she ran with | MORE »

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Why Your Team Surveys Fail—and How to Make Them Valuable Data Sources

In their more candid moments, executives doubt the value of the employee-engagement survey. They find it time-consuming and stressful and most have given up on calculating its ROI. | MORE »

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Video Driving Increase in Social Sharing

It’s becoming a popular refrain, but here it is again: Video continues to drive most social media activity.  | MORE »

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8 Tips for Boosting Your Snapchat Campaign

Move over, Facebook? Snapchat says users now send at least 700 million photos and videos per day via the ephemeral-messaging service. | MORE »

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The Week in PR, August 3 – August 10

Using words designed to boost emotional engagement, marketers shun visual storytelling techniques and Robert Gray takes charge at PR Newswire. | MORE »

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PR News/Nasdaq Survey: Nearly One-Fifth of Communicators Shun Measurement Entirely

Despite numerous calls to use measurement to assess PR’s effectiveness, enhance its reputation and develop strategy, a new study shows more than half of PR professionals devote little or no time to measurement. | MORE »

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