Research


avatar

Booking More Consumers With Video

The travel industry is faring better when it comes to engaging consumers via social channels. | MORE »

Leave a comment

avatar

Annual Reports: Not Sexy, But Crucial

The fleeting rush of a major influencer or prospective client responding to a ‘DM’ via Twitter may not be nearly as important for your brand or organization as a kick-ass annual report. | MORE »

Leave a comment

avatar

PR Insider: 5 Reasons You Should Conduct a Client Survey

Cultivating strong client relationships should happen on a daily basis, but sometimes it helps to take a formal temperature check on how things are going and where you can improve.  | MORE »

Tags: | Leave a comment

avatar

Infographic: Tips to Help You Ace Your PR Internship Interview

Whether it’s for a corporate or agency gig, there are several ways to prepare for a PR interview and boost your odds of getting the job. | MORE »

Leave a comment

avatar

Time for a Closer Look at Your Content

When brands slice and dice their information into snackable and visual content they boost the odds that consumers will pay closer attention to the message. The challenge is when to distribute the content. | MORE »

Comments Off

avatar

When Using Big Data, Devise Metrics With Meaning

The key to helping news-minded PR pros communicate effectively with quant-minded marketers and business execs is not to develop a one-size fits all über metric, but to coordinate on a common set of communications goals and measure what matters. | MORE »

Comments Off

avatar

PR Spurs Cosmetics Brand to Get Flatter

Having a 360-degree model to capitalize on the company’s media coverage is just one way that NuFACE is trying to integrate communications and tear down its business silos. | MORE »

Comments Off

avatar

3 Tips for Making Your Instagram Page Stand Out

If a picture is a worth a thousand words then your Instagram account can be worth a good deal more, in terms of growing your audience and giving your products and/or services some sales lift. | MORE »

Comments Off

avatar

Carve Another Niche

Amid the economic doldrums of the last several years, PR pros could make a good argument that less is more regarding professional services. But as the economy finally gets off its back, it seems that having diverse services is starting to be vogue (again). A recent and exclusive study by Gould + Partners found 64 PR specialties now being offered to clients. | MORE »

Comments Off

avatar

Storytelling: Key to Engaging Investors

By consistently telling an authentic story, you will make it difficult for activists to mischaracterize you later. | MORE »

Comments Off