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Poll: Most PR Pros Wait One to Three Days to Call After an Email Pitch

PR News polled its online community and found that most PR pros will wait one to three days before calling a journalist after emailing him or her a pitch. | MORE »

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Internet Content Drives Consumer Decisions

In 2012, online reviews, retailers’ websites and friends and family all had big gains from 2010 as the top sources for buying information. | MORE »

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Infographic: Analog Catalogs Had Big Influence on Holiday Shoppers

Even in 2012 paper catalogs influenced both in-store and online holiday retail purchases more than social media platforms. | MORE »

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Poll: The Proverbial Follow-Up: Help or Hindrance to PR Pros?

We’re curious about your thoughts on how long PR execs should wait to follow-up after an email pitch, or whether it’s worth the energy. | MORE »

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Public Confused With Social Monetization

Large numbers of adults don’t really understand how Facebook and Google make money. | MORE »

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Poll: Armstrong & Oprah

From a PR standpoint, is a thorough apology from Lance Armstrong with Oprah enough to sway the public and help rehabilitate his reputation? | MORE »

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Does CES Still Carry Weight for PR?

While tech heavyweights like Google and Facebook have taken a pass, CES still holds ample opportunity for PR pros to get their messages out. | MORE »

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Chart: Comparing the Most and Least Effective B2B Content Marketers

71% of the most effective B2B content marketers tailor content to the profile of decision maker, compared to only 41% of the least effective B2B content marketers. | MORE »

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Consumers Changing Stance on Old Spending Habits

The number of U.S. shoppers who expect they will "never go back" to their pre-recession purchasing habits is declining. | MORE »

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Consumer Reviewers Wield More Power Than Pro Critics in Driving Purchase Decisions [Infographic]

PR pros need to deploy communications strategies designed to cultivate relationships with consumer reviewers. | MORE »

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