Research


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Corporations Looking for Customer Love in All the Wrong Places

Only 29% of companies are focusing on emotional engagement (love and admiration, for example) with customers. | MORE »

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Infographic: Most Overused Words in Press Releases

Using a sample of 5000 press releases from 2012, Shift Communications found the most commonly used words in PR. | MORE »

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Poll: How Much of Your PR Budget Are you Devoting To Video?

How much of your PR budget are you devoting toward online video this year?  | MORE »

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Good News Trumps Bad for Social Media Stickiness

New research confirms the notion of tailoring the audience’s needs before your brand’s, while communicating positive messages. | MORE »

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Lack of Localization Impedes Communications Campaigns

Localization is becoming increasingly vital to business success but few communicators are set up to achieve this aim. | MORE »

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Picking an Alternative to the Term ‘Public Relations’

Should PR companies stop using the term “PR” to describe their services?  | MORE »

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Six Tips for How to Engage the ‘PANKs’

“PANK” is the new pink–savvy, influential non-moms are a powerful, untapped demographic.  | MORE »

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Social-Media Users Conflicted Over Brands Listening In

The public appears to want it both ways when it comes to brands listening in on its social conversations.  | MORE »

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How To Maximizing Surveys to Create News And Strategically Generate Publicity

Surveys have been a mainstay in public relations because they are tried and true, and most important, when done right they are newsworthy. A well-thought-out survey can help reveal new information, expose the | MORE »

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St. Jude’s Children’s Research Hospital Tops Facebook Loyalty List

Hospital Has Right Facebook Loyalty Rx: A nonprofit attracts the most loyal Facebook fans, according to LoudDoor’s Brand Satisfaction index.St. Jude’s Children’s Research Hospital, well known in digital circles for its quality online properties, beat … | MORE »

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