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Poll: The Proverbial Follow-Up: Help or Hindrance to PR Pros?

We’re curious about your thoughts on how long PR execs should wait to follow-up after an email pitch, or whether it’s worth the energy. | MORE »

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Public Confused With Social Monetization

Large numbers of adults don’t really understand how Facebook and Google make money. | MORE »

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Poll: Armstrong & Oprah

From a PR standpoint, is a thorough apology from Lance Armstrong with Oprah enough to sway the public and help rehabilitate his reputation? | MORE »

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Does CES Still Carry Weight for PR?

While tech heavyweights like Google and Facebook have taken a pass, CES still holds ample opportunity for PR pros to get their messages out. | MORE »

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Chart: Comparing the Most and Least Effective B2B Content Marketers

71% of the most effective B2B content marketers tailor content to the profile of decision maker, compared to only 41% of the least effective B2B content marketers. | MORE »

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Consumers Changing Stance on Old Spending Habits

The number of U.S. shoppers who expect they will "never go back" to their pre-recession purchasing habits is declining. | MORE »

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Consumer Reviewers Wield More Power Than Pro Critics in Driving Purchase Decisions [Infographic]

PR pros need to deploy communications strategies designed to cultivate relationships with consumer reviewers. | MORE »

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Smartphones Always on for Gen Y—Even in Bed

90% of those aged 18 to 30 check their smartphones before stepping out of bed each morning. | MORE »

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Tactics, Tailored Content Make for Effective Content Marketers

What makes for good content marketing? You can start with creating content that’s engaging. | MORE »

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PR Exec Considered One of the Most Stressful (Yet Rewarding) Jobs

The 2013 list of the most stressful jobs is out, and PR came in at No. 5, up from No. 7 in 2012. | MORE »

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