Research

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Post-Recession Business Meetings Trending Shorter and Smaller

by Bill Miltenberg | 02/04/2013

As the economy recovers, businesses still value face-to-face meetings, but they are minding their expenses in terms of the meeting duration and the number of attendees. | MORE »

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Top CEOs Engaged Online—Just Not on Social Networks

by Scott Van Camp | 02/04/2013

66% of CEOs of the world’s top 50 companies engaged online in 2012, compared with 36% in 2010, but only 18% use social networks. | MORE »

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Poll: Have We Entered the Post-’Client’ Age? 

by PR News | 01/31/2013

Do you agree or disagree that PR and marketing agencies would benefit by eliminating the term "client" from their vernacular? | MORE »

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How Much the Most Reputable Companies Spend on CSR

by Bill Miltenberg | 01/31/2013

According to data from the Reputation Institute, the top 10 most "reputable companies" are putting their money where their mouth is and meeting the public’s desire for CSR. | MORE »

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Digitally Satisfied Shoppers Likely to Purchase More

by Scott Van Camp | 01/30/2013

80% of shoppers are digitally engaged with brands in some way, but the stronger the connection, the greater the impact on public opinion and potential sales of a brand. | MORE »

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Consumers Take Closer Note of Companies’ Practices

by Scott Van Camp | 01/29/2013

62% of the public cares more about companies’ practices and policies today than they did 10 years ago. | MORE »

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Poll: How Would You Spend Super Bowl Ad Dollars on PR? 

by PR News | 01/29/2013

Please click through to answer our latest poll: As a PR executive, how would you otherwise spend the $4 million for a 30-second commercial spot during the Super Bowl? | MORE »

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Poll: Most PR Pros Wait One to Three Days to Call After an Email Pitch

by Bill Miltenberg | 01/28/2013

PR News polled its online community and found that most PR pros will wait one to three days before calling a journalist after emailing him or her a pitch. | MORE »

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Internet Content Drives Consumer Decisions

by Scott Van Camp | 01/25/2013

In 2012, online reviews, retailers’ websites and friends and family all had big gains from 2010 as the top sources for buying information. | MORE »

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Infographic: Analog Catalogs Had Big Influence on Holiday Shoppers

by Scott Van Camp | 01/23/2013

Even in 2012 paper catalogs influenced both in-store and online holiday retail purchases more than social media platforms. | MORE »

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