Research

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Smartphones Always on for Gen Y—Even in Bed

by Scott Van Camp. PR News | 01/07/2013

90% of those aged 18 to 30 check their smartphones before stepping out of bed each morning. | MORE »

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Tactics, Tailored Content Make for Effective Content Marketers

by PR News Editors | 01/07/2013

What makes for good content marketing? You can start with creating content that’s engaging. | MORE »

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PR Exec Considered One of the Most Stressful (Yet Rewarding) Jobs

by Bill Miltenberg | 01/04/2013

The 2013 list of the most stressful jobs is out, and PR came in at No. 5, up from No. 7 in 2012. | MORE »

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Reaching ‘Ungettables’: Best Place is At the Gas Pump

by Scott Van Camp | 12/19/2012

Drivers 18 to 54, who resist TV commercials and bypass online ads, can reliably be reached at the gas pump. | MORE »

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Big Opportunity: 3 Tips for Getting a Better Read on Data

by Scott Van Camp | 12/14/2012

Ketchum partner and managing director of global research and analytics unit says data, analytics, statistics and math are becoming a necessity in the PR field. | MORE »

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Data Inches Closer to the Core of Marketing Communications

by PR News Staff | 12/13/2012

Study points to the growing demand among companies for data that can drive strategic marketing decisions. | MORE »

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CCOs, CMOs Work In Harmony, With One Exception: Social Media

by Scott Van Camp | 12/12/2012

Communicators and marketers in the C-suite battle over "ownership" of social media, reports PR agency Makovsky. | MORE »

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More than a Third of B2Bs Shun Social Media

by Scott Van Camp | 12/11/2012

40% of surveyed B2B communicators are not yet using social media in their communications efforts. | MORE »

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Rise of Data and Online Analytics Offers PR Executives a New Pitch

by PR News Editors | 12/10/2012

As data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data. | MORE »

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PR Myth of the Month: ‘CPM’ Does Not Apply to Public Relations

by Scott Van Camp | 12/06/2012

PRIME Research CEO Mark Weiner covers why cost-per-thousand measurements can be useful in public relations. | MORE »

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