The Fickle Consumer

September 15th, 2014 by

Even the most popular brands are not immune to rapidly changing consumer tastes.

Sharing Your Content Starts at Home

September 15th, 2014 by

While brand ambassadors are appealing to some companies because they appear more regulated, they simply aren’t authentic and therefore aren’t effective.

As Budget Season Begins, Pricing Models Attract Scrutiny

September 8th, 2014 by

As PR managers prepare for the fourth quarter and early 2015, they’re creating new and innovative programs designed to leverage both social media channels and digital PR. Yet altering pricing models remains decidedly below the radar.

Rate of Change

September 8th, 2014 by

With advertising schedules on the wane, more and more marketing dollars are flowing to PR agencies. But whether agencies are capitalizing on the trend is another story.

Infographic: When’s the Best Time to for PR Reps to Send Emails?

August 21st, 2014 by

Getting your timing down can make the difference between a purchase and unsubscribe, a happy customer and a disgruntled one.

Delivering a Killer Presentation, By the Numbers

August 18th, 2014 by

Most of us fear presenting or speaking in public. No one is a born speaker. It takes discipline, practice and good habits to channel your nerves.

The 8 Essentials of ‘Brand Security’

August 18th, 2014 by

When we think of “brand security,” we often think in terms of information technology, software and solutions that are done by “somebody else.” This thinking is actually incorrect. In fact, it is incumbent upon communicators to learn how to improve the security of their brand.

How To Craft a ‘Made in America’ Message

August 18th, 2014 by

If a substantial amount of your products or services are manufactured or assembled in the U.S., you may be able to jump into the American Made movement that’s starting to accelerate.

Looking for a Happy Medium

August 18th, 2014 by

A new survey lends credence to how communicators can boost their value in a digital age: Create content tailored to the various stages of the purchasing process. Rinse and repeat.

Snapchat Cruises Past Twitter for Mobile Communications

August 13th, 2014 by

In light of new data from comScore, companies and their PR agencies may no longer have the luxury of pooh-poohing Snapchat.