It seems like a hardly a day goes by that Facebook isn’t making one change that impacts PR pros. One of the biggest changes that continue to have repercussions for communicators was back in March, when Facebook started to slash organic reach for brand pages.
Research
Abandon ‘Platform-First’ Approach to Social Media
September 29th, 2014 by Sam FordMuch of the PR industry’s social media dialogue focuses on a platform-specific approach. However, I’m afraid that—amidst all these Facebook plans, Twitter strategies and Pinterest campaigns—PR executives and communicators have found themselves astray from truly strategic thinking.
Vested Interest
September 22nd, 2014 by PR News▶ The Unyielding Power of Perception: Sure, things may look great on paper. But when it comes to how the public views your brand, the perception is out of whack. Case in point: the investment potential
Social Media: Companies Wade Into the Talent Pool
September 22nd, 2014 by PR NewsCompanies of all stripes are scrambling to recruit, hire and retain social media talent. That encompasses people well versed in content creation, SEO, design, video and several other disciplines that are not in the traditional PR mold.
Pew Study: Millennials Read More Books Than Older Generations
September 15th, 2014 byAccording to Pew, 67% of those ages 16 to 29 read a book at least once a week, considerably more than the 58% of adults ages 30 and older who do so. For PR pros, it’s time to challenge the conventional wisdom regarding millennials.
The Fickle Consumer
September 15th, 2014 by PR NewsEven the most popular brands are not immune to rapidly changing consumer tastes.
Sharing Your Content Starts at Home
September 15th, 2014 by Gary GratesWhile brand ambassadors are appealing to some companies because they appear more regulated, they simply aren’t authentic and therefore aren’t effective.
As Budget Season Begins, Pricing Models Attract Scrutiny
September 8th, 2014 by PR NewsAs PR managers prepare for the fourth quarter and early 2015, they’re creating new and innovative programs designed to leverage both social media channels and digital PR. Yet altering pricing models remains decidedly below the radar.
Rate of Change
September 8th, 2014 by PR NewsWith advertising schedules on the wane, more and more marketing dollars are flowing to PR agencies. But whether agencies are capitalizing on the trend is another story.
Infographic: When’s the Best Time to for PR Reps to Send Emails?
August 21st, 2014 byGetting your timing down can make the difference between a purchase and unsubscribe, a happy customer and a disgruntled one.