Research

avatar

Creativity an Influential Force in PR Going Forward

by Scott Van Camp | 11/13/2012

An Allison+Partners poll of CEos, CMOs and other execs found creativity to be the top element for advancing businesses in the years ahead. | MORE »

Comments Off
avatar

Poll: Does Your Organization Have Violence Within the Workplace In Its Crisis Plan? 

by Bill Miltenberg | 11/13/2012

The latest PR News poll asks—do you have violence in the workplace covered in your organization’s crisis communications? | MORE »

Comments Off
avatar

Paid Twitter, Facebook Products Can Be Misleading, and Damage Brand Trust

by Scott Van Camp | 11/12/2012

While most agree that Promoted Tweets and Sponsored Stories are effective, some consumers find them confusing. | MORE »

Comments Off
avatar

Young Consumers Mix Media Channels, But TV Still Rules

by Scott Van Camp | 11/06/2012

73% of people aged 16-25 years old look to TV to stay informed about daily events. | MORE »

Comments Off
avatar

PR Being Reshaped by Digital and Generational Divides

by Scott Van Camp | 11/05/2012

A University of Alabama survey of global PR leaders found divides over improving measurement of communication effectiveness and improving PR’s professional image. | MORE »

Comments Off
avatar

Moms More Influential In Person Than on Facebook

by Scott Van Camp | 11/02/2012

A majority of moms rate in-person communications and recommendations to be more trustworthy than those they receive via social media. | MORE »

Comments Off
avatar

Businesses Question Advertising Return—Opening for PR?

by Scott Van Camp | 11/01/2012

Ad agency tenure had been declining steadily as clients continue to consolidate | MORE »

Comments Off
avatar

U.S. Remains the Top Nation Brand, Others Take Reputation Hits

by PR News | 10/29/2012

United States is the only nation in the Top 10 to improve on its reputation from 2011 to 2012. | MORE »

Comments Off
avatar

Public Negativity Is Big Roadblock for Financial Industry

by Scott Van Camp | 10/25/2012

78% of marcom professionals at financial services companies say negative public perception is the biggest roadblock in rebuilding reputation. | MORE »

1 Comment
avatar

Consumers Willing to Pay More for ‘Simpler’ Brands

by Scott Van Camp | 10/23/2012

According the Global Brand Simplicity Index, consumers are willing to pay more for simpler products and experiences with brands. | MORE »

Comments Off
  3. 1
  4. ...
  5. 11
  6. 12
  7. 13
  8. 14
  9. 15
  10. 16
  11. 17
  12. ...
  13. 65