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Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.
Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.
While videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium.
Influence is more than the number of friends and followers, or other quantitative metrics, says Margot Sinclair Savell.
With the demand for data scientists high, PR pros must think about how to leverage Big Data.
With the general economy on the upswing PR pros have reason to be hopeful about the future.
For consumers of media worldwide, online usage now exceeds offline media consumption.
The percentage of agency revenue deriving from digital projects is projected to increase from 11% in 2011 to 13% in 2012.
Authority and influence continues to move away from business and government and toward experts and peers.
Aside from creating unique content and crafting a brand’s voice, they’re juggling several roles throughout any given day.
"Don’t be afraid to fail. Process of elimination is some of the best learning."
-PR News' Best PR Advice Book
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