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Influence is more than the number of friends and followers, or other quantitative metrics, says Margot Sinclair Savell.
With the demand for data scientists high, PR pros must think about how to leverage Big Data.
With the general economy on the upswing PR pros have reason to be hopeful about the future.
For consumers of media worldwide, online usage now exceeds offline media consumption.
The percentage of agency revenue deriving from digital projects is projected to increase from 11% in 2011 to 13% in 2012.
Authority and influence continues to move away from business and government and toward experts and peers.
Aside from creating unique content and crafting a brand’s voice, they’re juggling several roles throughout any given day.
Whereas video may have once required staggering production costs, they can now be completed with a cheap hand-held camera and edited on basic software.
Politicians who fail to act with long-term interests in mind can learn from forward-thinking business leaders
Weber Shandwick’s new Mediaco division will put a new operating model for branded content.
"Advertising is saying you're good. PR is getting someone else to say you're good."
-Jean-Louis Gassée
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