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As our industry changes and prospective clients expect more from their vendors, PR professionals must adapt in order to stay ahead, win bigger accounts and brand ourselves as more than just a media relations shop.
The U.S. jobless rate fell to 7%, from 7.3%, in November. And while the economy is still facing some strong headwinds, employers’ confidence seems to be on the upswing. Now, just like a Swiss watch, comes word of a new recruitment tool from social network LinkedIn, designed to track when people move jobs, where they go and what skills they have. It could be another vehicle for communicators who want to strengthen their bench.
when Minneapolis decided to launch a bike-share program city officials knew that it would take a lot of citizen education at the front end and a sustained effort on the backend to get the program running smoothly.
Nearly than 9 out of 10 Americans (86%) trust recommendations from people they know, according to a new survey released by Social Media Link.
Nearly a third of PR agencies calculate their billing rates by relying on what the market will bear, according to an exclusive study conducted by StevensGouldPincus on behalf of PR News.
Despite the constant flux in marketing and communications, some if not many of the changes that are being bandied about in the marketplace often take on a Groundhog-Day quality.
An online survey of public relations professionals uncovered insights—both encouraging and worrisome—related to the responsibilities and leadership in the communications profession.
When it comes to career, we all want to be “living the dream.” But to do that you first have to realize what it is you want to. PR News asked readers to fill in the blank and answer this question: “I knew I wanted to work in PR when_____.”
A consortium of several major food and chemical companies have spent more than $22 million to combat legislative action aimed at forcing companies to label genetically modified food (GMOs).
Every year, thousands of marketers, agencies, media providers and buyers, branding consultants, industry press and even the occasional PR practitioner converge for four days of speeches, seminars, schmoozing and hyper-networking at the Association of National Marketer’s (ANA) Masters of Marketing Conference.
"Gather as much information about the audience as possible. Audience analysis is key to success."
-Julie Baron
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