Research

Picture This: Instagram Going Gangbusters for Consumer Packaged Goods Companies

October 13th, 2014 by

Only about 30% of all socially active brands have an Instagram profile, so now is the time for public relations professionals to work with clients on strategies to incorporate the platform into communications strategies

Resistance to Social Media Is Futile

October 6th, 2014 by

Nine out of 10 marketers now use social media for multiple purposes, including exhibit marketing (80 percent), event marketing and other general marketing purposes (86 percent), according to Exhibitor Media Group’s 2014 Social Media Marketing Survey.

Your PR Effort May Not Be Changing Anyone’s Mind

October 6th, 2014 by

If we are ever to engage our stakeholders in a meaningful meeting of the minds, we have to have a better idea of their mental models—what they’re comprised of and where we have an opportunity to change them in our organization’s favor.

Sensational Stories Will Get Shared—And Also Get You in Trouble

October 2nd, 2014 by

If you add a lot of hype or, worse, are lose with the truth in your communications (either written or spoken) it might result in getting your brand or organization some exposure. But what happens when the information is questioned and, ultimately, shown to be false or embellished?

3 Tips for Winning the Facebook News Feed Battle

October 1st, 2014 by

It seems like a hardly a day goes by that Facebook isn’t making one change that impacts PR pros. One of the biggest changes that continue to have repercussions for communicators was back in March, when Facebook started to slash organic reach for brand pages.

Abandon ‘Platform-First’ Approach to Social Media

September 29th, 2014 by

Much of the PR industry’s social media dialogue focuses on a platform-specific approach. However, I’m afraid that—amidst all these Facebook plans, Twitter strategies and Pinterest campaigns—PR executives and communicators have found themselves astray from truly strategic thinking.

Vested Interest

September 22nd, 2014 by

▶ The Unyielding Power of Perception: Sure, things may look great on paper. But when it comes to how the public views your brand, the perception is out of whack. Case in point: the investment potential

Social Media: Companies Wade Into the Talent Pool

September 22nd, 2014 by

Companies of all stripes are scrambling to recruit, hire and retain social media talent. That encompasses people well versed in content creation, SEO, design, video and several other disciplines that are not in the traditional PR mold.

Pew Study: Millennials Read More Books Than Older Generations

September 15th, 2014 by

According to Pew, 67% of those ages 16 to 29 read a book at least once a week, considerably more than the 58% of adults ages 30 and older who do so. For PR pros, it’s time to challenge the conventional wisdom regarding millennials.

Sharing Your Content Starts at Home

September 15th, 2014 by

While brand ambassadors are appealing to some companies because they appear more regulated, they simply aren’t authentic and therefore aren’t effective.