Research


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Lack of Localization Impedes Communications Campaigns

Localization is becoming increasingly vital to business success but few communicators are set up to achieve this aim. | MORE »

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Picking an Alternative to the Term ‘Public Relations’

Should PR companies stop using the term “PR” to describe their services?  | MORE »

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Six Tips for How to Engage the ‘PANKs’

“PANK” is the new pink–savvy, influential non-moms are a powerful, untapped demographic.  | MORE »

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Social-Media Users Conflicted Over Brands Listening In

The public appears to want it both ways when it comes to brands listening in on its social conversations.  | MORE »

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How To Maximizing Surveys to Create News And Strategically Generate Publicity

Surveys have been a mainstay in public relations because they are tried and true, and most important, when done right they are newsworthy. A well-thought-out survey can help reveal new information, expose the | MORE »

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St. Jude’s Children’s Research Hospital Tops Facebook Loyalty List

Hospital Has Right Facebook Loyalty Rx: A nonprofit attracts the most loyal Facebook fans, according to LoudDoor’s Brand Satisfaction index.St. Jude’s Children’s Research Hospital, well known in digital circles for its quality online properties, beat … | MORE »

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Amazon Bests Apple for Best Corporate Reputation in 2013

It wasn’t a great year for the overall perception of corporate America, but not so for Amazon. | MORE »

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Cruising Any Time Soon?

In the wake of the Carnival Triumph debacle, would you consider taking a cruise for your next vacation? | MORE »

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For the PR Field, the Post-’Client’ Era Hasn’t Begun Just Yet

56% of respondents disagreed that PR marketing agencies would benefit by eliminating the term "client" from their vernacular. | MORE »

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While Face-to-Face Interaction Rules with CEOs, Social Media Engagement is Expected to Explode

CEOs believe social media within five years will become one of the top two ways to engage customers, mainly at the expense of traditional media. | MORE »

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