80% of shoppers are digitally engaged with brands in some way, but the stronger the connection, the greater the impact on public opinion and potential sales of a brand.
62% of the public cares more about companies’ practices and policies today than they did 10 years ago.
Please click through to answer our latest poll: As a PR executive, how would you otherwise spend the $4 million for a 30-second commercial spot during the Super Bowl?
PR News polled its online community and found that most PR pros will wait one to three days before calling a journalist after emailing him or her a pitch.
In 2012, online reviews, retailers’ websites and friends and family all had big gains from 2010 as the top sources for buying information.
Even in 2012 paper catalogs influenced both in-store and online holiday retail purchases more than social media platforms.
We’re curious about your thoughts on how long PR execs should wait to follow-up after an email pitch, or whether it’s worth the energy.
Large numbers of adults don’t really understand how Facebook and Google make money.
From a PR standpoint, is a thorough apology from Lance Armstrong with Oprah enough to sway the public and help rehabilitate his reputation?
While tech heavyweights like Google and Facebook have taken a pass, CES still holds ample opportunity for PR pros to get their messages out.