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Many organizations still insist on hiding the identities of their own PR pros and experts on their sites and in their announcements.
If the best writing really is rewriting, PR pros must step away from their first draft for a few hours and then polish their copy to truly create exceptional work.
If the best writing really is rewriting, PR pros must step away from their first draft for a few hours and then polish their copy to truly create exceptional work.
Communicators need to look beyond traditional media efforts to impact consumers and key decision makers in the supermarket.
Communicators need to look beyond traditional media efforts to impact consumers and key decision makers in the supermarket.
The first step in becoming a thought leader is determining in which area you can provide the most value to target audiences.
The first step in becoming a thought leader is determining in which area you can provide the most value to target audiences.
Starbucks recovered nicely from the March 2012 cochineal dye media firestorm, but still could have been better prepared for the criticism.
Starbucks recovered nicely from the March 2012 cochineal dye media firestorm, but still could have been better prepared for the criticism.
It’s time to retire the limited and disparate definitions of PR and marketing to improve an organization’s community and market engagement.
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