Rebranding takes money and preparation, but the rewards can pay back in dividends. Here are some important points to keep in mind before starting the process.
To be meaningful to all stakeholders, and thus have staying power, CSR must be aligned with the core business and products of the company.
There are a number of factors to consider in building a client roster. Here are some tips for picking clients to support long-term agency growth.
This is not another piece about the glass ceiling. It’s about what women in PR can do right now to improve their odds of getting to the top.
A new business model is afoot that threatens not only objectivity in reporting and publishing, but also opportunities for earned media. Where is the line drawn to ensure news media is still delivering objective content?
PR needs to turn up its creative cap, invest in some Kevlar vests, and evolve to overcome the hostile environment of dominant pay-to-play.
There are numerous benefits to being familiar with what company owns which media outlet, including establishing contacts and multiplying your PR reach.
Brands that aren’t leveraging digital opportunities are giving away business to their competitors.
It’s the job of every PR practitioner to understand their client’s risk environment and operate accordingly.