There’s no one-size-fits-all approach to social media — but there are some things that you can do to strike the right balance between your personal and professional personas.
The majority of marketers have not caught up with how women live today. A recent study by DeVries Global offers some insight into the facts.
In order to be successful, a nonprofit needs people willing to support their mission through donations, service, advocacy and of course, communications.
You’ve been asked to create a comprehensive public relations plan. You are either filled with excitement or anxiety. Here are 6 tips to ease the pain.
A PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.
Brands are the promise that companies make with their stakeholders. A brand must be tended to regularly like a garden if it is going to stay fresh.
Clients embrace their spur-of-the-moment ideas as a path to glory. These ideas are often a distraction. Here are some tips on how to avoid spontaneous redirection.
PR is about managing reputations and creating value through meaningful content. But has PR been marred by spin?
If you are a PR pro searching for strategies to achieve success for your brand, consider these trends as a way of achieving results.
The targeted media pitch is a thing of beauty, but some practical pitching tips are often forgotten. Here are some key point to remember when messaging mass media outlets.