PR Insiders

apple

The Art of Borrowing Apple Announcements for PR

September 7th, 2016 by

One of the first lessons you learn in tech PR is to avoid making announcements that conflict with major news events. Don’t make an announcement during an Apple event, the saying goes. But what if you could use Apple’s star power to your advantage? Another company’s news is your chance to earn coverage as a thought leader.

clinton

What PR People Can Learn From Hillary Clinton’s Reluctance to Hold a Press Conference

September 2nd, 2016 by

PR veteran Arthur Solomon has changed his mind about Hillary Clinton holding a press conference, which he thought she should do many weeks ago. The reason for this change of mind is that she is excelling at another method of reaching the public: answering media questions from local reporters during her campaign stops and individually with selected national reporters.

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5 RFP Must-Do’s When Hiring Your Next PR Agency

August 29th, 2016 by

Clients that truly want to identify and hire the very best PR agency, whether for a short-term project or an ongoing contract, should undertake the same level of due diligence, review and evaluation as their human resources departments would put into the hiring of a new staff of public relations professionals—because that’s essentially what the new agency will bring to the organization.

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How to Work With Law Firms, One of PR’s More Complex Clients

August 26th, 2016 by

A large law firm can be a source of great PR potential, with exciting news and high-profile clients. Sometimes, getting the news out or commenting to reporters can be sticky. The problem can boil down to internal rules and policies and client conflicts that prohibit talking to the media on certain topics, or need multiple layers of approval to do so.

social media

4 Tips for Global Social Media Campaigns

August 23rd, 2016 by

With more than 2 billion people on Earth now using social media, social strategies have become a core component of most global public relations campaigns. The platforms that are most popular in the U.S.—such as Facebook, YouTube and Twitter—rank as the most widely used in many other countries around the globe. However, this does not mean that a single social media strategy will work internationally.

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Olympics 2016: 6 Key Plays for Crisis Preparedness in Sports PR

August 19th, 2016 by

Athletes are always on stage and they carry a tremendous amount of responsibility by representing not only themselves but also their sponsors (and their sponsor’s customers), their sport, their teams and their countries, which means they have much to lose when things go awry.

networking

Personal Brand Exposure: Specialize Yourself

August 12th, 2016 by

In today’s content-driven marketplace, airtime is pretty competitive in just about any venue and even more so on the web. From my experience, the process of developing a position of credibility for a particular market space comes down to three key factors. Once you have your three factors down and you have a clear picture of why you are different, what you specialize in and how you will produce content to support your “smartness,” it’s time to execute.

glass-ceiling

Shattering the Glass Ceiling: Fixing the Wage Gap in PR

August 11th, 2016 by

The pay wage gap in the public relations industry has recently received a lot of attention. There is no denying that the PR industry is predominantly comprised of women in the workforce—70% of the workforce, to be exact. Yet women hold 30% of C-level positions in the industry, according to the Holmes Report. How can a change occur? Many women, especially in the public relations industry, are establishing their own businesses and capitalizing on entrepreneurship to find success.

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5 Rules for an Effective Thought Leadership Campaign

August 8th, 2016 by

Any discussion of “thought leadership” should start with an acknowledgement that virtually everyone outside the communications field hates the term. Editors and producers see it as a symbol of all that’s wrong with public relations. Yet in spite of the cliché, positioning your executives as, well, leading thinkers remains a critical component of any successful corporate communications effort—especially when your company has passed the “media darling” stage when it’s making all the news.

mum's the word

Mum’s the Word: How PR Pros Should Handle Privileged Information

August 5th, 2016 by

Always be careful of what you put in writing and what you say, in person or over the phone. With all the hacking going on it’s now more important than ever to remember that “mum’s the word.” Information not to be distributed to the media should never be discussed in public places and should only be discussed on a need-to-know basis.