PR Insiders

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PR Beliefs Old and New

December 16th, 2015 by

Public relations professionals are not immune from falling prey to unproven facts and half truths. Here, we will attempt to dispel some of the more common mistakes.

How to Brief an Infographics Designer

December 15th, 2015 by

Infographics have become a mainstream form of communication for PR agencies. Here are some tips for designing an infographic that communicates your message.

What Clients Expect: A Digital PR Case Study

December 14th, 2015 by

Alastair Campbell, founder of Company Check, shares his experience of working with a digital PR agency and outlines what he expects as a digital PR client.

2015 PR People Awards: PR Team Leader

December 9th, 2015 by

Winner: Catherine Blades, Aflac’s Senior Vice President, Corporate Communications For 20+ years, Catherine Blades has demonstrated leadership by optimizing operations, driving revenues, decreasing expenses and building high-performing, diverse teams. An acknowledged change agent, Blades spent… Continued

2015 Rising PR Stars: Robert Bitter, Senior Account Executive, LANE PR

December 9th, 2015 by

Rob Bitter’s professional background – particularly his in-depth understanding of the financial services industry – serves him well in his PR career. His ability to build relationships, identify and tailor a story angle for a… Continued

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PR Without Borders

December 7th, 2015 by

Your messaging can gain a lot from working across borders, and the different perspectives people may offer.

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5 Tips for Creating a Quick Client Video

December 2nd, 2015 by

Creating video for your clients doesn’t have to be labor intensive, expensive, or highly produced. More than likely, the main ingredients are already at your fingertips.

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How to Get a PR Hit from Op-Eds and Bylined Articles

November 30th, 2015 by

In order to get a client op-ed published on a significant op-ed page, on a major website or in a key trade publication, you need good strategy, substance and timing.

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3 Steps to Becoming Your Own PR Editor

November 25th, 2015 by

If you thrive during the writing process but really dread the tedious work required to edit, you’re not alone. Here are some quick tips that you can use to take on the responsibility of editing.

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How Strategic Communications Can Define Corporate Reputation

November 18th, 2015 by

PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.