Public relations professionals are not immune from falling prey to unproven facts and half truths. Here, we will attempt to dispel some of the more common mistakes.
Winner: Catherine Blades, Aflac’s Senior Vice President, Corporate Communications For 20+ years, Catherine Blades has demonstrated leadership by optimizing operations, driving revenues, decreasing expenses and building high-performing, diverse teams. An acknowledged change agent, Blades spent… Continued
Rob Bitter’s professional background – particularly his in-depth understanding of the financial services industry – serves him well in his PR career. His ability to build relationships, identify and tailor a story angle for a… Continued
In order to get a client op-ed published on a significant op-ed page, on a major website or in a key trade publication, you need good strategy, substance and timing.
PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.