PR Insiders

‘The Media Is the Enemy,’ and Other Dangerous Notions to Disavow

September 8th, 2010 by

Having a negative attitude toward the media is a self-fulfilling prophesy, and requires serious reeducation and training.

Reality TV vs. Real PR Professionals

September 1st, 2010 by

Entertainment value doesn’t equal PR value in reality shows about public relations agencies, and misleading impressions are bound to result from E!’s new show The Spin Crowd.

Embedded Influencers Redefine How Brands Connect With Consumers

August 18th, 2010 by

Steal your audience’s attention with a set of coordinated messages from "embedded," credible sources with independent voices.

Surviving a Social Networking Crisis

August 11th, 2010 by

In this age of social networking, brand images rise and fall at lightning speed, and just how quickly and strategically a company responds to a Twitter, Facebook or assault makes all the difference.

Tying a Company’s Brand Message to Its Green Message

August 4th, 2010 by

Sustainable Life Media’s 2010 Sustainable Brands conference in June brought together design communities, brand marketing professionals and sustainability experts to discuss innovation and the steps towards real sustainable brands. These are brands that achieve positive… Continued

How CEO Robert Dudley Can Restore BP’s Reputation

July 28th, 2010 by

Robert Dudley has a once-in-a-career chance to be a hero. As the new CEO of BP, he must take the reins of what to date has been not only an ecological and economic disaster, but a near-complete collapse in reputation, goodwill and basic belief in the competence of its people.

Is a Crisis Really a PR Problem?

July 22nd, 2010 by

In times of crisis, PR always seems to be at the heart of the story. But should it be?

Pause Before You Publish: Lessons From Dan Gilbert’s ‘LeBron Letter’

July 15th, 2010 by

From a PR perspective, Dan Gilbert’s letter to fans in response to LeBron’s departure could have been constructed differently—to reenforce the positive.

Student Communications Agencies Groom Entry-Level Applicants

July 8th, 2010 by

By encouraging the establishment of student-run PR agencies, communications pros can help foster qualified, well-rounded candidates for the profession.

The Four Most Important Uses of Social Media for B2B

July 1st, 2010 by

Careful tracking of social networks enables you to get feedback on your products, find out how your competition is perceived, and learn exactly which issues and challenges your customers and potential customers are most concerned about.