Having a negative attitude toward the media is a self-fulfilling prophesy, and requires serious reeducation and training.
Steal your audience’s attention with a set of coordinated messages from "embedded," credible sources with independent voices.
Sustainable Life Media’s 2010 Sustainable Brands conference in June brought together design communities, brand marketing professionals and sustainability experts to discuss innovation and the steps towards real sustainable brands. These are brands that achieve positive… Continued
Robert Dudley has a once-in-a-career chance to be a hero. As the new CEO of BP, he must take the reins of what to date has been not only an ecological and economic disaster, but a near-complete collapse in reputation, goodwill and basic belief in the competence of its people.
From a PR perspective, Dan Gilbert’s letter to fans in response to LeBron’s departure could have been constructed differently—to reenforce the positive.
By encouraging the establishment of student-run PR agencies, communications pros can help foster qualified, well-rounded candidates for the profession.
Careful tracking of social networks enables you to get feedback on your products, find out how your competition is perceived, and learn exactly which issues and challenges your customers and potential customers are most concerned about.