PR Insiders

Why Toyota Is Not Tylenol: Victim, Villain or Vindicator?

February 11th, 2010 by

A major PR player in the 1982 Tylenol scandal offers an inside perspective of Toyota’s current woes versus the Johnson & Johnson crisis. While the Toyota story seems complex, it really boils down to what the author calls the "Three V’s of Crises."

Risky Business: Agency Tackles Economic Realities Head-On

February 4th, 2010 by

A small agency feels the economic pinch and adopts a "distributed" organizational model, wherein employees work from various locations rather than in a central office. The result: cost savings and improved client service. This model, however, is not without its drawbacks.

Team Conan or Team Leno?

January 19th, 2010 by

Although the Twitterverse is asking if folks are on #TeamConan or #TeamLeno, the real loser in this match is going to be NBC. It’s mind boggling that a huge media company could be so poor at media and public relations.

Coping with the Rise of the Fractured Communications Class

November 12th, 2009 by

On any given day, we get our news and information in bite (and byte) sized chunks. While drinking our morning coffee and perusing through what’s left of our city’s newspaper, we’re tapping into a favorite… Continued

10 Reasons Why Letterman Will Survive His Crisis

October 9th, 2009 by

By now, everyone has heard about David Letterman’s late-night dalliances with female staffers on his show. His fellow funny men, from Jimmy Kimmel to Conan O’Brien, have all piped in with their comedic two cents. Helene Solomon, CEO of Solomon McCown & Company, gives a communicator’s perspective about why Letterman will survive this image crisis.

Desk-Sides: Antidote to Shrinking Newsrooms

September 24th, 2009 by

In an era of shrinking newsrooms and disappearing travel budgets, we all are having a hard time finding editors and reporters with the time and resources to hop on a plane to pursue a story… Continued

Sports and Social Media: How to Engage Fans Off the Field

September 21st, 2009 by

The explosion of social media can be a boon to sports public relations.  After all, the role of a sports PR professional is to feed the public’s hunger for news and player information, and tools… Continued

Should We Be More Social or Stay Traditional?

September 2nd, 2009 by

As the media continues to converge, it is increasingly important for public relations professionals to maintain strong relationships with all reporters and influencers; whether more traditional outlets or the new breed of media bloggers and thought leaders.  After all, ensuring a client’s communications and messages

Listening to Customer Complaints…

August 20th, 2009 by

For many big brands, the value of social media is about creating a more personal and tighter connection with their customers.  However, getting closer to your customers exposes all the flaws in your relationship.  For many brands with perpetual service problems, or the public perception of service problems, social media quickly becomes all about customer service, as seen by Comcast or H&R Block.

Advertisers Hit Homerun at All-Star Game

August 17th, 2009 by

Imagine if a baseball game was all it took to restore Americans’ hope in rebuilding our country. If a ceremonial first pitch from the President of the United States was a bailout plan for baseball… Continued