PR Insiders

Artificial Intelligence (AI) can strike fear into PR pros and communicators, who are concerned that robots eventually will take their jobs. In fact, AI combined with human intelligence is the most powerful combination. As such, communicators should embrace technology.

Rocked by several crises, Delta begins providing diversity training to cabin crews. This a good move by the air carrier as diversity incidents rose fast in 2016, prompting the Department of Transportation to issue guidelines to airlines and passengers recently. The larger question for communicators, though, is any industry immune to social media-driven crises?

There’s good news and bad news surrounding media reports Jan. 17 that Delta cabin personnel will be receiving diversity training. The good news, of course, is that the brand is providing important training to front-line employees at a time when social media, full flights, small seats and perhaps the charged political climate have combined to… Continued

The post Responding to Crises, Delta Provides Diversity Training to Cabin Crews appeared first on PR News Blog.

There’s good news and bad news surrounding media reports Jan. 17 that Delta cabin personnel will be receiving diversity training. The good news, of course, is that the brand is providing important training to front-line… Continued

Every six months the Television Critics Association (TCA)—some 400 media folks who get paid to watch television and write, talk, tweet and blog about it—commandeers a Hollywood-area hotel for two to three weeks. During that time… Continued

Some brands can throw stars (celestial and Hollywood) at their live streams. Still, providing followers a behind-the-scenes experience is more important and it shouldn’t cost you a lot of money. And even big brands sometimes spend only a little to make themselves more human.

Laverne McGee, Director, Communications and External Affairs, Orange County Property Appraiser, Florida As director of communications and external affairs at the Orange County Property Appraiser (OCPA), Laverne McGee leads the Central Florida agency’s efforts to… Continued

Mary McGinty, Senior Director, Communications, U.S. Chamber of Commerce Foundation Mary McGinty led the Chamber Foundation through a complete rebrand with the intention of strategically positioning the organization as more contemporary and to elevate public… Continued

As PR pros, we know it’s our job to find creative ways to help brands break through the clutter. As such, it’s crucial to show we can walk the talk. We often hear that the PR industry needs to do better PR for itself. With that in mind our company launched an effort for the holidays that’s become our biggest marketing push. Here’s how we unleash creativity and have fun at the same time.

Reading and writing for uninterrupted stretches of time—and I consider five minutes to be an uninterrupted stretch of time—now seems like a rare, precious gift. This sad fact is a creativity and productivity killer. If you’re a PR pro or journalist or any kind of professional wordsmith, being able to write freely without distraction is the only way to produce anything of real quality. It’s your metier and your meal ticket.