PR Insiders


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Media’s POV: 5 PR Pitching Pet Peeves

By thinking of the press as a partner, rather than as a resource, you enhance the chances of landing a prime-time interview, cover article or lead story for a client or for your organization. | MORE »

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What PR Agencies Need to Know About the New Internet Protocol

If your clients aren’t prepared for IPv6, they place themselves at a competitive disadvantage. PR pros have a responsibility to point this fact out and offer recommendations to eliminate this blind spot. | MORE »

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Is PR Behind the Technology Curve?

Here’s a snapshot of new tools that are changing the PR industry, and have the potential of upping your performance. | MORE »

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The Ideal Crisis Response Team for Communicators

Making up a plan when a crisis hits will leave you several steps behind as it escalates. Here is how a crisis PR team should be structured to be ready in minutes. | MORE »

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5 Content Marketing Tips for PR Pros

Content marketing is important. You may want to slam your head against your desk when someone uses it in a sentence these days, but PR and marketing pros are using it for a reason. | MORE »

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10 Things Every Social Media Manager Needs

From purchased tools to innate personality traits, here are the things every social media manager needs in his or her arsenal to conquer the ever-evolving social landscape.  | MORE »

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The PR Pro’s Survival Guide

PR is considered one of the most stressful jobs one can get. Here are some tips on how to stay happy on the job – even during the most stressful times. | MORE »

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5 Skills For Better Strategic Communications

Here are some tips that are not only helpful for those in PR, but are mandatory to compete in today’s workplace as a good manager and successful employee. | MORE »

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6 Thought Leadership Tips for PR Pros

In today’s social age, potential clients are making business choices based on the quality and visibility of your brand’s thought leadership before they engage with you.  | MORE »

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5 Reasons Why Your Company Needs to Hire a PR Firm

There is no single greater value to a company than having people talk about it. If you’ve pondered the reasons why you might need a PR firm, here are five good reasons why you definitely do. | MORE »

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