PR Insiders


Job Interview Tips: What You Should Ask Your Interviewer

July 7th, 2017 by

Many job interviews end with the interviewer asking the candidate if he/she has questions. It’s best to use this opportunity to obtain important information. Topics to inquire about include the company’s culture, its salary/promotion review process and the structure of its work environment. After all, this is the time to figure out if the company is the right fit for you. On the other side of the table the interviewer is deciding if you will be a good employee.


How to Make Sure Your Daily News Briefing Is Read Every Day

June 21st, 2017 by

Do employees at your brand read the daily news briefing only during a crisis and on days when products launch? If so, you’re missing a big opportunity to frame internal communications. To counter sporadic reading habits you need to keep the content of the daily briefing relevant and broaden the scope of articles when your brand’s goals change. Here are best practices that will serve you and augment the importance of the PR function.


6 Tips for New PR Grads

June 19th, 2017 by

It’s nearly the end of graduation season. What this means, of course, is that graduates will be looking for jobs. It’s estimated that there will be 1.1 million undergraduate degrees granted this year. Nearly 10% of those graduates majored in communications and journalism. Do the math. The competition for good-paying positions will be stiff. In truth, that’s usually the case. Here are 6 tips from a veteran of the PR and journalism wars that can help you get where you want to go.

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Learn to Write Snappily From Snapchat and Hemingway

June 14th, 2017 by

Lincoln’s Gettysburg Address contained fewer than 300 words and it’s considered one of the greatest speeches in the history of this country. In an era when we can tap out brief, usually cogent, messages on social media platforms, why do many of us revert to long, Proustian prose when we get behind the keyboard in our offices? Let’s do away with lengthy press releases, laden with jargon and numerous buzzwords. Perhaps social media and Papa Hemingway can help solve this epidemic in the making.


How Three Brands Found Success With Micro-Influencers

June 8th, 2017 by

Size matters in some things, but not all. Steph Curry is proving that. As Shonduras said during the sold-out Social Shake-Up Show recently, brands can be successful by deploying micro-influencers who have small but highly engaged followers. Speaking of size, small, media and even large brands are taking to micro-influencers. Here’s how three of them are doing it.


Tips From PR Pros for Writing Great Press Releases

June 1st, 2017 by

For some, the traditional press release is in intensive care, fighting for its life in a world of spammed inboxes and 140-character tweets. Others argue the garden-variety press release works just fine, thank you. Perhaps a compromise position is that the traditional press release must adapt to compete in today’s digital environment. Here are tips from PR pros to help you create releases that will entice writers and editors.


What Scuba Diving Can Teach Us About PR

May 31st, 2017 by

In an essay that’s far different than your deep dive at the office, a scuba enthusiast, who’s also a PR exec , relates lessons learned 130-feet underwater that you can apply in your PR career, presumably on terra firma. In addition to planning, teamwork, communications, trust and remaining calm during a crisis, divers and PR practitioners share, or should, a reverence for data. Without constantly keeping an eye on data, divers and communicators can end up all wet.


How to Create an Entertainment Marketing Strategy

May 15th, 2017 by

Owing to social media, consumers have never felt closer to the world of entertainment and entertainers. They color nearly everything we do. So, what is the best way for brands to take advantage of the public’s thirst for show business? While it might seem that hiring Beyoncé or Frank Ocean is the way to go, there are myriad options for brands.


United, Others Provide Textbook Examples of How to Worsen a Crisis

May 8th, 2017 by

Veteran PR pro Arthur Solomon has handled PR crises here and abroad, so when he says too many crises are handled poorly he deserves to be heard. In this article he provides tips for avoiding making crises worse. Of course, he whacks at some sacred cows when counseling brand communicators to tell the truth, to respond only when you’re ready and to consider each crisis as a unique event.


5 Tips for Students Seeking PR Positions

May 7th, 2017 by

PR is changing so quickly that what students learn today in college may be outdated by the time they land their first job. Still, there are concepts that are unlikely to change despite this fast-moving industry, argues Edelman VP Amanda Sapp. Making sure you are authentic in your storytelling, speaking to audiences not at them and having passion for what you do will serve you well at the start of your career and during every stage that follows.