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PR Insider: 7 SEO Basics Every PR Pro Should Know

Content marketing is now a $44 billion industry. And with businesses planning to increase their budgets toward search engine optimization (SEO) by up to 44% this year, PR professionals must be savvy in digital communications tactics in order to remain in the game. | MORE »

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The Hype Machine

Social media is not only here to stay, it’s set to evolve at a rapid pace as brands begin deciphering the best ways to use it. Nonetheless, hype can drown out utility as marketing managers and agency partners forget that social platforms are merely a tool just like any other channel. | MORE »

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Social Media and Public Relations Begin With Strategic Planning

If you were to Google “social media and public relations strategy,” millions of articles, blog posts, videos and other resources would pop up on this popular subject. Journalists, new influencers and well-known authors continue to write on this topic.  | MORE »

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Things a New A.E. Should Not Assume About Client Relationships

Good client relations are just as important as good results (often more so) in your quest to climb the agency ladder.  | MORE »

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5 Reasons Brands Should Go Live

What do The New York Times, the Huffington Post and Verizon Wireless all have in common? All three brands have moved from real-time communications to “live” broadcasting—through video. | MORE »

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Be a Siren, Not a Car Alarm: When Less is More in PR

When we practice good pitching techniques and follow up in a convenient fashion, we’re regarded in the newsrooms we serve as the blaring siren of an emergency vehicle. Bad pitching and inconvenient follow-up comes across as the continual alarm of a minivan. I | MORE »

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When Starting Your Own PR Shop, Sweat the Small Stuff

When I started my public relations agency 15 years ago, I knew it wasn’t going to be successful overnight. For those considering opening their own agency I offer the following advice. | MORE »

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Video Killed the Video Star: When Does Quantity Trump Quality?

The multimedia floodgates are open, and for good reason. Audiences are eager for short, playable, sharable content, and the playing field of PR has evolved alongside it. | MORE »

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Building a Global CSR Initiative, One Cinder Block at a Time

I found myself halfway around the world, hauling 30-pound cinderblocks across a dusty foundation under a relentless African sun. I was building a house. And it was changing my life. | MORE »

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Beyond Hearing: The Role of Listening in Communication Success

Personally, most of us know that communication is more about listening than talking. As marketers and corporate communicators, however, our professional training has too often driven us to think of our job as the science of monitoring, followed by the art of persuasion. | MORE »

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