The insidious nature of the Harvey Weinstein situation has become clear. Not only have the alleged inappropriate actions of Mr. Weinstein caused the apparent downfall of one of Hollywood’s top producers, the scandal also has touched the company he co-founded as well as NBC News, the Clinton Foundation and Amazon. James Corden, Woody Allen, Mayim Bialik and Al Michaels also were caught in the thicket. Can communicators do anything in situations like these when the boss and founder of a company is alleged to be a deviant?
Say what you will about the latest social platforms, email continues to be the old reliable when it comes to marketing. Email yielded a median ROI of 122%—more than four times higher than other marketing formats, including social media, direct mail and paid search—per a 2016 US marketers survey. On the other hand, most peoples’ inboxes are more crowded than a subway train during rush hour. The challenge is breaking through the noise. We provide three tips to help your marketing email rise above the din.
Does the process of applying for a job at your company align with the brand message that you are crafting to attract customers? It should, as research shows those who have a positive interaction with your brand will remember it. Applicants who have a bad experience with your brand’s H.R. process also are likely to recall it. Here are some ways communicators can help H.R. provide job seekers with a positive brand experience.
As communicators we are told to be in the moment. Yet after the moment has passed and the campaign is over, do we take enough time to reflect on what we could have done better or differently? After Bank of America made a disastrous decision, it created a communications autopsy that its communications team applied to future efforts. You can adapt this autopsy for your brand’s needs, too.
Not too long ago project management was considered the business world’s hottest trend. It’s probably ceded its position, yet the principles of project management continue to be crucial aspects of business. In fact, no PR or marketing leader should attempt to begin a campaign without considering them. Fortunately there is a slew of online tools that can help.
Working on a PR crisis-management team, especially a successful one, can provide communicators with an indescribable high. Yet crisis work can be all-consuming, pressure-filled and harmful to one’s family and social life. Do you have what it takes to work in crisis management? Veteran PR pro Arthur Solomon offers a framework for PR pros thinking about entering the world of crisis.
PR is the same everywhere, right? Well, not quite. For example, Russian attitudes toward brands and corporate social responsibility are very different from what we’re used to here in the U.S. On the other hand, these conditions can create opportunities for communicators and marketers. Here are three things to know about the Russian PR market before you start seeking business there.
As you know, it’s less costly to keep an existing customer than to find a new one. Still the urge to aim marketing solely at new customers is real. Here are 10 tips to help you create brand affinity with existing customers, who can be a continuous revenue stream for your brand.
All communicators are tasked with crafting clear, concise and interesting messages and pitches. Communicators in the technology field have the additional difficulty of translating arcane, jargon-laden ideas into plain English. More than that, the pace of products and ideas flooding the market can cause headaches. Tips that tech communicators use to manage the load can help PR pros in any field.
There’s nothing like doing PR for a much-anticipated, star-studded event, such as the Mayweather-McGregor fight. What about when you’re asked to get people riled about seemingly mundane issues such as the country’s infrastructure? Here are a few tactics PR pros can employ that will help make un-sexy issues seem far more relevant to average citizens.