PR Insiders

PR is the same everywhere, right? Well, not quite. For example, Russian attitudes toward brands and corporate social responsibility are very different from what we’re used to here in the U.S. On the other hand, these conditions can create opportunities for communicators and marketers. Here are three things to know about the Russian PR market before you start seeking business there.

“Video, video, all is video,” seems to be the mantra of communicators today. And how many times have you heard a variation of this recently, “If a picture is worth a thousand words, aren’t videos… Continued

President Trump’s use of the moniker “Rocket Man” to refer to the leader of North Korea, Kim Jong Un, was purely Trumpian communications. Like or hate the president’s politics (and yesterday’s speech), he has a way of using language that cuts through the clutter and gets people talking about subjects he’s passionate about. That’s similar to what communicators strive to do every day.

As you know, it’s less costly to keep an existing customer than to find a new one. Still the urge to aim marketing solely at new customers is real. Here are 10 tips to help you create brand affinity with existing customers, who can be a continuous revenue stream for your brand.

Growing up, most of us were encouraged by our parents and teachers to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss… Continued

Growing up, most of us were encouraged to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss telling you to do the same. It would feel patronizing, right? Truth is, we could benefit from those childhood reminders. As the tools at our disposal work across multiple disciplines, it’s become more critical for brands to promote an omni-channel message that will resonate.

All communicators are tasked with crafting clear, concise and interesting messages and pitches. Communicators in the technology field have the additional difficulty of translating arcane, jargon-laden ideas into plain English. More than that, the pace of products and ideas flooding the market can cause headaches. Tips that tech communicators use to manage the load can help PR pros in any field.

Chances are we wouldn’t be writing this post had British PR firm Bell Pottinger’s demise yesterday remained a story limited to Europe and Africa. Unfortunately for the reputation of the PR industry here and abroad, Bell… Continued

As Katie Paine wrote about Bell Pottinger in PR News this past July, “PR counselors long have argued that ethics are critical and apologies, honesty and transparency are the best cures in a crisis. It’s a bit mind-boggling when one of the world’s leading PR firms ignores its own advice.” This was before its recent death spiral.

There’s nothing like doing PR for a much-anticipated, star-studded event, such as the Mayweather-McGregor fight. What about when you’re asked to get people riled about seemingly mundane issues such as the country’s infrastructure? Here are a few tactics PR pros can employ that will help make un-sexy issues seem far more relevant to average citizens.