As communications specialists we will always be in a position to add value. The question is: how can our skills add the best value?
The media needs voices to opine on the news, and the coming election is practically begging for you to put your clients into the mix. Do not do it.
Much like a corporation building up its brand, countries need to position themselves in a particular niche and then build a global PR campaign to communicate that branding.
Winner: Catherine Blades, Aflac’s Senior Vice President, Corporate Communications For 20+ years, Catherine Blades has demonstrated leadership by optimizing operations, driving revenues, decreasing expenses and building high-performing, diverse teams. An acknowledged change agent, Blades spent… Continued
Rob Bitter’s professional background – particularly his in-depth understanding of the financial services industry – serves him well in his PR career. His ability to build relationships, identify and tailor a story angle for a… Continued