For pharmaceutical marketers, public health officials and health plans looking to improve people’s well-being through preventive care, the frequent change of physicians is only one challenge.
It’s a lot cheaper to prepare than it is to react. Smart companies should be setting up political war rooms around potentially controversial issues.
Broad demographic groups no longer cut the mustard, but a number of unique psychographic profiles are making it easier for marketers to understand who their audience is and how to speak to them.
Sharron Silvers, Senior Director, Burson-Marsteller Between overseeing multiple client teams, managing new business opportunities and mothering three children, Sharron Silvers embodies who the Top Women in PR should strive to be. As the go-to media… Continued
Stephanie Singer, Senior Vice President of Communications, National Association of Realtors Stephanie Singer is Senior Vice President of Communications at the National Association of Realtors (NAR), the world’s largest trade association. She is an accomplished… Continued
Erin Streeter, Senior Vice President, National Association of Manufacturers As a proven leader, Erin Streeter has turned the NAM’s communications department from a good press operation into a communications juggernaut. At the NAM, she is regularly… Continued
Pam Wickham, Vice President, Corporate Affairs and Communications, Raytheon Company Over the past decade, Pam Wickham has transformed communications at Raytheon, a $23 billion defense and technology company. In 2005, she inherited a standard 20th-century… Continued
Denise Vitola, Managing Director, Makovsky A 17-year veteran of the industry, Denise Vitola is a creative PR professional specializing in integrated marketing and social campaigns, linking pop culture, commerce, human connections and consumers to tell… Continued