Overservicing, doing more than you’re getting paid for, is a common challenge for PR firms and firm leaders. But it is a trained behavior that can be untrained.
In an ideal partnership a brand and its media partner will share a like-minded audience, and both parties will have clear goals in mind for the campaign.
The opportunity to create great campaigns with clients is one of the most rewarding aspects of working in PR, but how do you part ways with a client when things aren’t working out?
In PR, focus is hard to achieve, especially when everything feels so urgent. But with a little muscle memory, focusing your words, your actions and your goals can be manageable.
Every organization is vulnerable to a crisis at any time. Here are some practical steps to make sure you can navigate through the storm.
Doing PR for a client is more than just getting them good clips. It is about understanding their business and helping it grow.
Standing out in your industry is more important than ever before, and thought leadership is one of the most effective ways of you can rise above the competition.
PR pros on a quest toward communications supremacy would do well to check out some of these hidden gems from the AP Style Guide.