Brands that aren’t leveraging digital opportunities are giving away business to their competitors.
It’s the job of every PR practitioner to understand their client’s risk environment and operate accordingly.
It takes work to maintain a good relationship with a PR agency and get the results you desire. Here are some tips for keeping things on an even keel.
Here is some abridged contrarian thinking about how to approach important aspects of PR that you didn’t learn in school.
PR is a natural venue for story, but there are elements necessary to compelling stories that all PR professionals must know.
How do you promote a wine brand to Millennial consumers? Here is a case study in effective PR.
You have to be ready to design a brand that conveys your reputation accurately and compellingly. Reputation comes first, logos come later.
Brand Citizenship creates a shared sense of responsibility among consumers. Companies that embrace a this model will build long-lasting loyalty and lead their market.