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6 Ways PR Pros Can Prepare For Facebook’s “Dislike” Button

There is still time for social media communicators to prepare for Facebook’s imminent “Dislike” button.  | MORE »

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How to Partner with Instagram Influencers

As companies turn increasingly to Instagram to develop their brand, it’s essential to tap into this platform’s powerful scene of social media influencers. | MORE »

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How to Shine in the PR Presentation Spotlight

Perhaps the most important aspect that will determine climbing the ladder to a top position at a PR agency is how you perform during a presentation. | MORE »

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Twitter: Friend or Foe When Pitching Media?

When it comes to using Twitter for building relationships with journalists, there has been much debate as to how and when to use it.  | MORE »

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Go Beyond Social Media to Get Your Point Across

Readers, viewers, consumers and those who follow social media are all engaged in a fluid, changing environment. What works one day on social media may not work the next. | MORE »

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3 Tools and Techniques to Prove the Value of Social Media

One of the most challenging aspects of social media is proving a return on the investment. Here are some tools and techniques to help you prove the return on your social media investment. | MORE »

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Corporate Cyber Shaming Survival Guide

Regardless of where a crisis starts, the real-time nature of digital media means that social conversations will move faster than your company can make decisions.  | MORE »

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How Saint Gobain and Brownstein Group Reintroduced a Brand to the World

What do you do when you’re a multibillion-dollar corporation with hundreds of thousands of employees around the world and no one recognizes your name? | MORE »

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How Strategic Communications Drives Business Outcomes

A well-conceived communications strategy drives business outcome and the return on investment delivers in ways that surprise even the most hardened business executives.  | MORE »

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Media’s POV: 5 PR Pitching Pet Peeves

By thinking of the press as a partner, rather than as a resource, you enhance the chances of landing a prime-time interview, cover article or lead story for a client or for your organization. | MORE »

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