PR Insiders

Advertisers are fed up with inconsistent reporting and lack of insights into the value of ad spending. This consistent complaint about ads extends to media coverage and social media. Most measurement firms fail to disclose how they arrive at the effectiveness of their metrics. A former communications head at UBS Canada Graeme Harris argues industry needs to devise a meaningful measurement standard.

It is a given that the newsroom is changing. It is smaller and more diverse, for example. A new study from the Tow Center of Digital Journalism at Columbia University also points out that people who are skilled in data, analytics and platform-oriented operations have infiltrated newsrooms. We asked media relations professionals for tips about pitching to this more data-infused newsroom.

Among the topics PR people talk about most at trade events is how media relations has changed. The typical comment is that newsrooms contain fewer reporters who are busy covering more beats than is humanly (or humanely) possible. Pretty much gone are the days of reporters having time to be able to schedule casual lunches… Continued

The post Data Analysts in the Newsroom: 6 Ways to Adapt Your Media Pitches appeared first on PR News Blog.

Among the topics PR people talk about most at trade events is how media relations has changed. The typical comment is that newsrooms contain fewer reporters who are busy covering more beats than is humanly… Continued

Start with the premise that all business issues can be traced to a communications breakdown. If true, this means internal communications pros should be critical to fixing organizations’ business problems. Institute for PR Measurement Commission member Mary Miller describes how internal communicators can rise from producing outputs (company-wide emails, intranet content, e-newsletters, executive videos, etc.) to influencing measurable performance outcomes.

We’ve seen it before but it never seems to lose its irony: A brand built on something turns out to be in short supply of it. The British arm of KFC recently ran out of chicken. Built on collecting and protecting sensitive financial data, Equifax turned out to be clueless when handling customers’ confidential information. And Facebook, which espouses “meaningful social interactions,” has leaders who have been slow to talk about its biggest crisis yet.

There’s much to see, hear and do during the 11-day marketing cavalcade known as South by Southwest (SXSW), which ended Saturday evening. Beyond the celebrities, glitz and music, what can a brand marketer take away from the multi-level experience? David Wolpert of Bell shares some of the trends and lessons he learned during his trip to Austin, Texas.

At SXSW 2018, thanks to immersive experiences showcasing the massive advancements in augmented reality and virtual reality, attendees were afforded the opportunity to experience firsthand how close we are to the seemingly distant future we saw in movies like “Back to the Future Part II” and “Minority Report.” That future now seems to be only 22 months away.

What a couple of days of news for communicators and brands. It’s difficult to know where to start. It’s hard to ignore the implications for messaging from the ousting of Secretary of State Rex Tillerson… Continued

There’s been no shortage of news in the past couple of days, much of it relating to messaging, brands and crisis management. It’s difficult to know where to start, though it’s hard to ignore the messaging that emanated from the ousting of Secretary of State Rex Tillerson. Other interesting messages and lessons came from Tillerson’s deputy, the SEC, United and Uber’s Bozoma Saint John.