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Hot Potato: Crisis Communications in a Web 2.0 World

It’s the middle of the night. Your BlackBerry on the bedside table vibrates.  You focus your eyes on the caller ID. It’s your biggest client, a potato chip manufacturer. It’s pretty safe to say the … | MORE »

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Front and Center in a Journalist’s Rolodex

“I’m working on a story and I’m wondering if you can help with an interview source…” Isn’t that the kind of call every public relations pro wants to receive from a high-profile writer at The … | MORE »

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Eight Tips for Telling a Good Anecdote

Stories grab attention the way no other technique can. Your anecdote may be serious, sad, humorous, enlightening, or inspiring. It may serve as proof that a situation exists in your organization, an example of what … | MORE »

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Two New Tools of the Trade

As part of New York’s first (and hopefully annual) Social Media Week, I had the pleasure of sitting on a panel titled “When Social Media Becomes Unsociable” alongside some of the movers & shakers driving … | MORE »

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Mastering the Inner Game of PR

There’s a lot to be said for knowing what you want to do in life early on and then going for it with a dedicated focus. On the other hand, I have found certain advantages … | MORE »

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Using PR to Boost SEO

Using public relations to boost search engine optimization (SEO) is a well-known discipline, but it’s far from simple. It’s a multi-pronged approach requiring careful analysis and execution. But the upside is the built-in quantification potential … | MORE »

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Improve PR Writing in Media Pitches

According to a recent survey of U.S. media conducted in conjunction with George Washington University and Cision, PR executives are valuable to media, but they have a lot to learn when it comes to writing for them. As noted in the 33-page report, 94% of journalists use submissions from PR professionals and large majorities also depend on other PR tools such as press kits and special events. | MORE »

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Building Media Relationships That Produce Results

As a public relations professional, you’ll hear it time and time again: the key to getting a journalist to answer your e-mails or phone calls is to build a relationship. What is often missing from … | MORE »

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Keep Media Relations SIMPLE

When a pharmacy chain with more than 100 retail locations across the Carolinas, teamed up with a PR firm to launch an in-store program that offered flu vaccination clinics, more than 2 million customers and potential customers heard the message loud and clear. | MORE »

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How to Grow Your PR Business During a Recession

As clients continue to slash PR budgets, many agencies are closing their doors, laying off staff or reducing employees compensation by as much as 20%. A recession, however, can be one of the very best … | MORE »

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