PR Insiders


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Desk-Sides: Antidote to Shrinking Newsrooms

In an era of shrinking newsrooms and disappearing travel budgets, we all are having a hard time finding editors and reporters with the time and resources to hop on a plane to pursue a story … | MORE »

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Sports and Social Media: How to Engage Fans Off the Field

The explosion of social media can be a boon to sports public relations.  After all, the role of a sports PR professional is to feed the public’s hunger for news and player information, and tools … | MORE »

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Should We Be More Social or Stay Traditional?

As the media continues to converge, it is increasingly important for public relations professionals to maintain strong relationships with all reporters and influencers; whether more traditional outlets or the new breed of media bloggers and thought leaders.  After all, ensuring a client’s communications and messages | MORE »

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Listening to Customer Complaints…

For many big brands, the value of social media is about creating a more personal and tighter connection with their customers.  However, getting closer to your customers exposes all the flaws in your relationship.  For many brands with perpetual service problems, or the public perception of service problems, social media quickly becomes all about customer service, as seen by Comcast or H&R Block. | MORE »

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Advertisers Hit Homerun at All-Star Game

Imagine if a baseball game was all it took to restore Americans’ hope in rebuilding our country. If a ceremonial first pitch from the President of the United States was a bailout plan for baseball … | MORE »

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Agency or In House: The Fiscal and Pragmatic Truth

It’s something I may never understand. I’ve thought about it, dwelled upon it, made a pro and con list, even played devil’s advocate – and I still can’t figure it out. Why do so many … | MORE »

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‘Green-back’: Does the Environment Sell in Investor Communications?

Financial communications have typically been focused on messages that support return on shareholder equity (ROE). Does the environment have a place in this type of communication? Increasingly, the answer appears to be “yes.” Just this … | MORE »

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Are Journalists ‘Green’ With Skepticism?

While interest is growing on the part of both mainstream and social media for environmentally related news stories, journalists are understandably “show me” skeptics when it comes to business claims about green operating principles and actions. | MORE »

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Eliminate the Cringe Factor: Create a Well-Rounded Spokesperson

If you have spent any amount of time pitching media and monitoring interviews, chances are you have been on the line when an interview has gone awry. You know the feeling when your spokesperson takes … | MORE »

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Increasing Your Organization’s Visibility

When executives say they want to increase the company’s visibility, you as a communications professional need to dig a little deeper and find out what specifically it is they are looking to achieve. Then, you … | MORE »

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