Martin Jones of March Communications explains why a considered approach to content creation is more valuable than ever amid an expanding echo chamber.
Beth Monaghan of InkHouse Media + Marketing provides tips for PR pros to maintain their creativity amid their ever-expanding day-to-day requirements.
Media coach Jeanne Wolf provides advice on how to answer tough questions with poise—without lulling an audience to sleep.
To build enduring relationships in the digital front, provide your audience with a stake in participating with your brand.
The separation of IR and PR is counterproductive to credible, authentic and trustworthy communication.
At first glance, using Twitter to successfully pitch stories to journalists may seem difficult, but consider that many reporters now have Twitter accounts, and a 140-word pitch isn’t much different than the lead in a press release.
Go beyond the networking breaks and cocktail gatherings and capitalize on best-of-show award opportunities for positive exposure at trade shows.
Daniel Florian of Berlin-based Dimap Communications discusses public diplomacy and its impact on foreign direct investment.
Facebook’s attempt to plant stories about Google should prompt creative thinking about more ethical ways to confront competition.
With Facebook serving as a common online space for consumers and brands to share, like and interact with content, it’s important for PR pros and marketers to understand how that content is being discovered and disseminated.