PR Insiders

How to Write for Journalists and Make Their Jobs Easier

January 23rd, 2012 by

According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.

PR Agencies Report 2011 Revenues to Top 2010 Figures

January 23rd, 2012 by

Agencies were largely in the black in 2011, and most reported increased hiring, according to a Council of PR Firms survey.

What PR Can Do to Earn a Seat at the Senior Management Table

January 20th, 2012 by

Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization.

What PR Can Do to Earn a Seat at the Senior Management Table

January 20th, 2012 by

Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization.

How PR Can Feed the Data Journalism Pipeline

January 17th, 2012 by

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.

How PR Can Feed the Data Journalism Pipeline

January 17th, 2012 by

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.

Custom Content Usage Soars

January 9th, 2012 by

Branded content—a fusion of publishing and marketing—saw a major rise in 2011, and is forecast to increase again in 2012.

Use Analogies to Clear Up Client Confusion About Social Media

January 6th, 2012 by

Maroon PR’s Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun.

Use Analogies to Clear Up Client Confusion About Social Media

January 6th, 2012 by

Maroon PR’s Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun.

Why PR Is Often Missing at the Senior Management Table

January 3rd, 2012 by

Highlander Consulting’s Gordon G. Andrew lists risk and regulation as cards PR professionals can play to earn a seat at the table.