PR Insiders

PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases

April 3rd, 2012 by

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.

How PR Can Claim Social Media for Its Own

February 13th, 2012 by

Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why."

How PR Can Claim Social Media for Its Own

February 13th, 2012 by

Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why."

7 Strategic Communications Lessons by Way of the Super Bowl

February 9th, 2012 by

Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place.

7 Strategic Communications Lessons by Way of the Super Bowl

February 9th, 2012 by

Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place.

How to Make Your Social Media Policy Stick

February 7th, 2012 by

Creating a fluid, well-written social media policy is an investment in your organization’s future, says Haynes and Boone partner Matthew Deffebach.

How to Make Your Social Media Policy Stick

February 7th, 2012 by

Creating a fluid, well-written social media policy is an investment in your organization’s future, says Haynes and Boone partner Matthew Deffebach.

7 Ways to Separate Yourself From the Pack When Pitching the Media

February 2nd, 2012 by

PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out.

7 Ways to Separate Yourself From the Pack When Pitching the Media

February 2nd, 2012 by

PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out.

7 Simple Ways to Track How Well-Liked Your Brand Is on Facebook

January 30th, 2012 by

Likeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand.