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How to Separate Your Business and Personal Life on Facebook

If you’re a professional on Facebook, you’ve no doubt collected a mix of contacts that includes colleagues as well as personal friends. The more pervasive that social media becomes in public relations, the more likely … | MORE »

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Narrowcasting Your Audience and Understanding the ‘Real’ Stakeholders in the Modern Business World

John Volkmann, corporate vice president of brand and communication at AMD (once called Advanced Micro Devices), knows he has contrarians as customers. He was keynote speaker recently at The Conference Board’s Corporate Image and Branding … | MORE »

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Yes, Britney Spears Is Setting a Good Example: Three Must-Have Social Media Skills for 2009

The Internet is a twitter this month about a job posting for a social media manager for Britney Spears. While it’s certainly a newsworthy announcement for us social media types, it shouldn’t come as a … | MORE »

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