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‘Green-back’: Does the Environment Sell in Investor Communications?

Financial communications have typically been focused on messages that support return on shareholder equity (ROE). Does the environment have a place in this type of communication? Increasingly, the answer appears to be “yes.” Just this … | MORE »

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Are Journalists ‘Green’ With Skepticism?

While interest is growing on the part of both mainstream and social media for environmentally related news stories, journalists are understandably “show me” skeptics when it comes to business claims about green operating principles and actions. | MORE »

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Eliminate the Cringe Factor: Create a Well-Rounded Spokesperson

If you have spent any amount of time pitching media and monitoring interviews, chances are you have been on the line when an interview has gone awry. You know the feeling when your spokesperson takes … | MORE »

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Increasing Your Organization’s Visibility

When executives say they want to increase the company’s visibility, you as a communications professional need to dig a little deeper and find out what specifically it is they are looking to achieve. Then, you … | MORE »

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Making a Big Deal Out of Small Talk

Not all speech is created equally. Keynote addresses, press conferences, sermons, lectures, gossip—they definitely do not evoke the same response. While the higher profile forms of communication make all the headlines, don’t underestimate the potential … | MORE »

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Road Trip: Making the Most of Trade Shows and Industry Events

Industry trade shows and conferences are an excellent way to increase your organization’s visibility, and to network with important customers. But with the rising cost of travel and diminishing marketing budgets thanks to the current … | MORE »

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Why an Information Ice Age Is on Its Way

Sometime around the late 1970s, with the advent of the personal computer, the industrial era morphed into the information age. Marked by a free and speedy flow of news stories, data, personal communications and business … | MORE »

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Hot Potato: Crisis Communications in a Web 2.0 World

It’s the middle of the night. Your BlackBerry on the bedside table vibrates.  You focus your eyes on the caller ID. It’s your biggest client, a potato chip manufacturer. It’s pretty safe to say the … | MORE »

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Front and Center in a Journalist’s Rolodex

“I’m working on a story and I’m wondering if you can help with an interview source…” Isn’t that the kind of call every public relations pro wants to receive from a high-profile writer at The … | MORE »

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Eight Tips for Telling a Good Anecdote

Stories grab attention the way no other technique can. Your anecdote may be serious, sad, humorous, enlightening, or inspiring. It may serve as proof that a situation exists in your organization, an example of what … | MORE »

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