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The Most Important Thing in PR That No One Is Doing: Media Training

With the recent fervor over the presidential elections, how one is perceived through the media has gained newfound popularity. It’s not good enough to perform well; it’s critical to inform, persuade and entertain in a fashion that is easily digestible and translatable to mainstream media and Main Street America. Sad thing is, those that probably need media training the most are likely the same folks who believe they don’t need it. | MORE »

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Measure or Die: Why Communications Executives Need to Become Fluent in Web Analytics

As the economy continues to encourage people to cut all expenses that don’t directly benefit sales, PR people are increasingly under attack. PR and public affairs executives will be the first to see their staffs, … | MORE »

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Measuring the Real Value of Internet Media

Seems the paid media folks are having as much of a challenge getting their arms around measuring value in the social media and interactive environment as earned media people. Nielsen is calling for standards and … | MORE »

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How to Separate Your Business and Personal Life on Facebook

If you’re a professional on Facebook, you’ve no doubt collected a mix of contacts that includes colleagues as well as personal friends. The more pervasive that social media becomes in public relations, the more likely … | MORE »

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Narrowcasting Your Audience and Understanding the ‘Real’ Stakeholders in the Modern Business World

John Volkmann, corporate vice president of brand and communication at AMD (once called Advanced Micro Devices), knows he has contrarians as customers. He was keynote speaker recently at The Conference Board’s Corporate Image and Branding … | MORE »

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Yes, Britney Spears Is Setting a Good Example: Three Must-Have Social Media Skills for 2009

The Internet is a twitter this month about a job posting for a social media manager for Britney Spears. While it’s certainly a newsworthy announcement for us social media types, it shouldn’t come as a … | MORE »

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