You need to make the case now to senior leaders that cyber hacking is not an if, but a when situation.
Henson Consulting’s Anitra Schulte provides three tips on how to enjoy a merry holiday pitching season.
Managing a freelance writer, if done correctly, can be a cost-effective way to develop high-quality press materials in a hurry.
As a PR executive, what would you do if your company or client CEO has a personal blunder that went public?
PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.
When Matt Lauer interviewed Salmon Rushdie on the Today Show, it illuminated three lessons that must be remembered when working with broadcast outlets.