PR Insiders

Media Analysis Is Incomplete Without Human Intervention

April 25th, 2012 by

Yes, modern technology can help tremendously in gathering media clips and placements, but human analysis is still essential to gauging media sentiment.

6 Things Steve Jobs Taught Us About Writing Press Releases

April 19th, 2012 by

Steve Jobs wasn’t just a technology innovator, he also knew how to make his executive quotes pop in Apple’s press releases.

6 Things Steve Jobs Taught Us About Writing Press Releases

April 19th, 2012 by

Steve Jobs wasn’t just a technology innovator, he also knew how to make his executive quotes pop in Apple’s press releases.

4 Best Practices for Smarter Global Digital Communications

April 5th, 2012 by

Combining a global strategy with local expertise is the key to success when implementing communications campaigns on a broad scale.

4 Best Practices for Smarter Global Digital Communications

April 5th, 2012 by

Combining a global strategy with local expertise is the key to success when implementing communications campaigns on a broad scale.

PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases

April 3rd, 2012 by

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.

PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases

April 3rd, 2012 by

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.

How PR Can Claim Social Media for Its Own

February 13th, 2012 by

Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why."

How PR Can Claim Social Media for Its Own

February 13th, 2012 by

Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why."

7 Strategic Communications Lessons by Way of the Super Bowl

February 9th, 2012 by

Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place.