When properly trained, it’s OK to let junior PR staff to pitch stories and follow up with editors on press releases, and be more involved with clients. After all, how else are they going to learn?
A major PR player in the 1982 Tylenol scandal offers an inside perspective of Toyota’s current woes versus the Johnson & Johnson crisis. While the Toyota story seems complex, it really boils down to what the author calls the "Three V’s of Crises."
A small agency feels the economic pinch and adopts a "distributed" organizational model, wherein employees work from various locations rather than in a central office. The result: cost savings and improved client service. This model, however, is not without its drawbacks.
Although the Twitterverse is asking if folks are on #TeamConan or #TeamLeno, the real loser in this match is going to be NBC. It’s mind boggling that a huge media company could be so poor at media and public relations.
On any given day, we get our news and information in bite (and byte) sized chunks. While drinking our morning coffee and perusing through what’s left of our city’s newspaper, we’re tapping into a favorite …
By now, everyone has heard about David Letterman’s late-night dalliances with female staffers on his show. His fellow funny men, from Jimmy Kimmel to Conan O’Brien, have all piped in with their comedic two cents. Helene Solomon, CEO of Solomon McCown & Company, gives a communicator’s perspective about why Letterman will survive this image crisis.
In an era of shrinking newsrooms and disappearing travel budgets, we all are having a hard time finding editors and reporters with the time and resources to hop on a plane to pursue a story …
The explosion of social media can be a boon to sports public relations. After all, the role of a sports PR professional is to feed the public’s hunger for news and player information, and tools …
As the media continues to converge, it is increasingly important for public relations professionals to maintain strong relationships with all reporters and influencers; whether more traditional outlets or the new breed of media bloggers and thought leaders. After all, ensuring a client’s communications and messages
For many big brands, the value of social media is about creating a more personal and tighter connection with their customers. However, getting closer to your customers exposes all the flaws in your relationship. For many brands with perpetual service problems, or the public perception of service problems, social media quickly becomes all about customer service, as seen by Comcast or H&R Block.