When we work quickly, it can often mean that little mistakes get made—and as communications professionals, little mistakes can be costly, especially when we’re speaking with high-profile client contacts, prospects and members of the media.
DePaul University’s Matthew Ragas examines, through academic research, how much of what we learn about a brand comes to us second-hand courtesy of the media.
Ned Barnett provides four lessons that the he learned from competing against the legendary Daniel J. Edelman.
A well-engineered survey can be an excellent vehicle for generating media opportunities and gathering data to support your organization’s key messages.
Although PR pros may not be grading math problems or reading through essays, here are five ways life as a communicator is akin to that of a teacher.