PR Insiders

Building a Stronger Online Presence Through PR Efforts

August 28th, 2012 by

WebiMax founder Kenneth Wisnefski reveals how recent changes in Google’s algorithms have made public relations an even more important component of digital marketing.

The PR ROI Challenge

August 23rd, 2012 by

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.

The PR ROI Challenge

August 23rd, 2012 by

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.

16 Tips for PR Agency Newbies

August 21st, 2012 by

PR veteran Arthur Solomon offers words of advice for those who are entering the PR agency world.

16 Tips for PR Agency Newbies

August 21st, 2012 by

PR veteran Arthur Solomon offers words of advice for those who are entering the PR agency world.

The Media Landscape Is Changing—So Should Your Press Kits

August 16th, 2012 by

Scott Circle Communications president Laura Gross provides three tips for modernizing your press kit to make journalists’ lives easier.

The Media Landscape Is Changing—So Should Your Press Kits

August 16th, 2012 by

Scott Circle Communications president Laura Gross provides three tips for modernizing your press kit to make journalists’ lives easier.

6 Reasons Why I Would Unsubscribe from Your E-Newsletter

August 7th, 2012 by

To inspire subscribers to open your e-mail newsletter—and to get them to remain a subscriber—make sure the content is about their needs and not yours.

6 Reasons Why I Would Unsubscribe from Your E-Newsletter

August 7th, 2012 by

To inspire subscribers to open your e-mail newsletter—and to get them to remain a subscriber—make sure the content is about their needs and not yours.

When Customer Services, Social Media and PR Collide

August 3rd, 2012 by

UK-based mobile phone and broadband company O2 turned a PR disaster into a win by communicating with customers with a sense of humor and grace when its network went down