Having a lot of "likes" on Facebook should not be mistaken for conveying professional stature or personal success, and it is certainly not an indicator that one is a skilled PR practitioner.
With digital communications drastically improving audience targeting and reach, establishing a real, human connection sometimes gets short shrift. Here’s how to elevate online relationships to the personal level.
As the world becomes more and more connected, and organizations establish global outposts, PR professionals need to understand the unique attributes of the regions in which they practice. Here’s a primer to get started.
In today’s PR world, every customer must be treated the same way PR people used to treat journalists.
Effectively managing a crisis situation can be the ultimate challenge even for the most experienced public relations professional. So what happens when public relations students, with no practical experience in crisis communications, are forced to deal with a major crisis?
Guess what happens when you pitch a b2b editor without first doing homework on who that editor’s audience might be? Silly question? You’d be surprised how often it happens.
Emerging low-cost methods for press release and news distribution now make it possible to highlight your organization as never before. Press releases are quick, and often easy, to produce and disseminate. That’s part of their …
A recent survey of journalists and analysts on their use of social media channels Facebook and LinkedIn, and news aggregation options Twitter and Delicious, shows that they are a lot like us in their social networking usage.
An ill-fated press conference is bad news for college communicators, but in the process becomes a valuable lesson that will ensure more effective efforts in the future.
These core principles will help you keep your advocacy and cause-based communications aligned with their central missions.