Robert Dudley has a once-in-a-career chance to be a hero. As the new CEO of BP, he must take the reins of what to date has been not only an ecological and economic disaster, but a near-complete collapse in reputation, goodwill and basic belief in the competence of its people.
In times of crisis, PR always seems to be at the heart of the story. But should it be?
From a PR perspective, Dan Gilbert’s letter to fans in response to LeBron’s departure could have been constructed differently—to reenforce the positive.
By encouraging the establishment of student-run PR agencies, communications pros can help foster qualified, well-rounded candidates for the profession.
Careful tracking of social networks enables you to get feedback on your products, find out how your competition is perceived, and learn exactly which issues and challenges your customers and potential customers are most concerned about.
Different types of crises dictate different attitudes on the part of spokespersons. During a crisis, effective spokespersons must, primarily through their non-verbal cues, leave stakeholders with the impression that they are compassionate, competent and confident.
There may come a time in your PR career when you are commissioned to provide public relations services for a client, organization or business where there is little to no budget available to support its needs. Social media and online tools can help you fill the gap.
The massive Gulf of Mexico oil spill is no game, but the oil industry could help salvage its battered reputation by making a socially responsible game of it.
Just as many companies have recognized that honest and transparent engagement with their stakeholders helps build customer loyalty and trust, many government agencies have realized they too can reach out and engage with their customers—the American public.
In the last three years, sustainability has moved from a little-understood term that seemed to be interchangeable with CSR (corporate social responsibility), green, eco, or environmental to an almost over-used word.