PR Insiders

Obesity and Communications: 3 Ways to Help America Tighten the Belt and Get Results

May 22nd, 2012 by

Communicators need to look beyond traditional media efforts to impact consumers and key decision makers in the supermarket.

Obesity and Communications: 3 Ways to Help America Tighten the Belt and Get Results

May 22nd, 2012 by

Communicators need to look beyond traditional media efforts to impact consumers and key decision makers in the supermarket.

Why Now Is the Time to Become a Thought Leader

May 17th, 2012 by

The first step in becoming a thought leader is determining in which area you can provide the most value to target audiences.

Why Now Is the Time to Become a Thought Leader

May 17th, 2012 by

The first step in becoming a thought leader is determining in which area you can provide the most value to target audiences.

4 Lessons From the Long-Brewing Cochineal Crisis

May 17th, 2012 by

Starbucks recovered nicely from the March 2012 cochineal dye media firestorm, but still could have been better prepared for the criticism.

4 Lessons From the Long-Brewing Cochineal Crisis

May 17th, 2012 by

Starbucks recovered nicely from the March 2012 cochineal dye media firestorm, but still could have been better prepared for the criticism.

The Public Relations & Marketing Connection: PR Doesn’t Stand Alone

May 10th, 2012 by

It’s time to retire the limited and disparate definitions of PR and marketing to improve an organization’s community and market engagement.

The Public Relations & Marketing Connection: PR Doesn’t Stand Alone

May 10th, 2012 by

It’s time to retire the limited and disparate definitions of PR and marketing to improve an organization’s community and market engagement.

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Bio Hazards: 9 Mistakes to Avoid When Writing a Professional Bio

May 8th, 2012 by

Whether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results.

Bio Hazards: 9 Mistakes to Avoid When Writing a Professional Bio

May 8th, 2012 by

Whether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results.