Henson Consulting’s Anitra Schulte provides three tips on how to enjoy a merry holiday pitching season.
Managing a freelance writer, if done correctly, can be a cost-effective way to develop high-quality press materials in a hurry.
As a PR executive, what would you do if your company or client CEO has a personal blunder that went public?
PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.
When Matt Lauer interviewed Salmon Rushdie on the Today Show, it illuminated three lessons that must be remembered when working with broadcast outlets.
Small agencies can enjoy flexibility and a different type of talent cultivation compared to their large counterparts. They also require fearlessness and tenacity.