PR Insiders


avatar

‘The Media Is the Enemy,’ and Other Dangerous Notions to Disavow

Having a negative attitude toward the media is a self-fulfilling prophesy, and requires serious reeducation and training. | MORE »

Comments Off

avatar

Reality TV vs. Real PR Professionals

Entertainment value doesn’t equal PR value in reality shows about public relations agencies, and misleading impressions are bound to result from E!’s new show The Spin Crowd. | MORE »

Comments Off

avatar

Embedded Influencers Redefine How Brands Connect With Consumers

Steal your audience’s attention with a set of coordinated messages from "embedded," credible sources with independent voices. | MORE »

Comments Off

avatar

Surviving a Social Networking Crisis

In this age of social networking, brand images rise and fall at lightning speed, and just how quickly and strategically a company responds to a Twitter, Facebook or Yelp.com assault makes all the difference. | MORE »

Comments Off

avatar

Tying a Company’s Brand Message to Its Green Message

Sustainable Life Media’s 2010 Sustainable Brands conference in June brought together design communities, brand marketing professionals and sustainability experts to discuss innovation and the steps towards real sustainable brands. These are brands that achieve positive … | MORE »

1 Comment

avatar

How CEO Robert Dudley Can Restore BP’s Reputation

Robert Dudley has a once-in-a-career chance to be a hero. As the new CEO of BP, he must take the reins of what to date has been not only an ecological and economic disaster, but a near-complete collapse in reputation, goodwill and basic belief in the competence of its people. | MORE »

Comments Off

avatar

Is a Crisis Really a PR Problem?

In times of crisis, PR always seems to be at the heart of the story. But should it be? | MORE »

Comments Off

avatar

Pause Before You Publish: Lessons From Dan Gilbert’s ‘LeBron Letter’

From a PR perspective, Dan Gilbert’s letter to fans in response to LeBron’s departure could have been constructed differently—to reenforce the positive. | MORE »

Comments Off

avatar

Student Communications Agencies Groom Entry-Level Applicants

By encouraging the establishment of student-run PR agencies, communications pros can help foster qualified, well-rounded candidates for the profession. | MORE »

1 Comment

avatar

The Four Most Important Uses of Social Media for B2B

Careful tracking of social networks enables you to get feedback on your products, find out how your competition is perceived, and learn exactly which issues and challenges your customers and potential customers are most concerned about. | MORE »

1 Comment