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Surviving a Social Networking Crisis

In this age of social networking, brand images rise and fall at lightning speed, and just how quickly and strategically a company responds to a Twitter, Facebook or Yelp.com assault makes all the difference. | MORE »

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Tying a Company’s Brand Message to Its Green Message

Sustainable Life Media’s 2010 Sustainable Brands conference in June brought together design communities, brand marketing professionals and sustainability experts to discuss innovation and the steps towards real sustainable brands. These are brands that achieve positive … | MORE »

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How CEO Robert Dudley Can Restore BP’s Reputation

Robert Dudley has a once-in-a-career chance to be a hero. As the new CEO of BP, he must take the reins of what to date has been not only an ecological and economic disaster, but a near-complete collapse in reputation, goodwill and basic belief in the competence of its people. | MORE »

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Is a Crisis Really a PR Problem?

In times of crisis, PR always seems to be at the heart of the story. But should it be? | MORE »

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Pause Before You Publish: Lessons From Dan Gilbert’s ‘LeBron Letter’

From a PR perspective, Dan Gilbert’s letter to fans in response to LeBron’s departure could have been constructed differently—to reenforce the positive. | MORE »

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Student Communications Agencies Groom Entry-Level Applicants

By encouraging the establishment of student-run PR agencies, communications pros can help foster qualified, well-rounded candidates for the profession. | MORE »

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The Four Most Important Uses of Social Media for B2B

Careful tracking of social networks enables you to get feedback on your products, find out how your competition is perceived, and learn exactly which issues and challenges your customers and potential customers are most concerned about. | MORE »

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In a Crisis, Attitude Is Everything

Different types of crises dictate different attitudes on the part of spokespersons. During a crisis, effective spokespersons must, primarily through their non-verbal cues, leave stakeholders with the impression that they are compassionate, competent and confident. | MORE »

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Social Media Can Boost Impact of Limited Budget Campaigns

There may come a time in your PR career when you are commissioned to provide public relations services for a client, organization or business where there is little to no budget available to support its needs. Social media and online tools can help you fill the gap. | MORE »

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Apply Social Gaming Strategies to Win Public Relations Battles

The massive Gulf of Mexico oil spill is no game, but the oil industry could help salvage its battered reputation by making a socially responsible game of it. | MORE »

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