PR is at the beginning of its journey with measurement and data. With digital metrics so readily accessible, communicators have never been more able to accurately identify how their messages are received, track how brands are viewed in the market and even detect looming crises. Though using data can be intimidating, admits KPMG’s global communications lead Megan Dubrowski, she’s come to an epiphany: Use data to tell a story.
PR Insiders
Five Tips to Get Your Pitch Covered in Major Media
June 20th, 2018 by Frederik Bjørndal, NovozymesRight or wrong, many executives think the only media that matters is the Wall St. Journal and the NY Times. OK, so how do PR pros get their brands a mention in one of those papers? We turn to someone who’s climbed that mountain. Frederik Bjørndal, who heads media for N. America and Europe for Novozymes, a bio-solutions firm, provides a checklist for getting your pitches read and covered.
How Immigration Communications Is Part of Trump’s Rewritten PR Playbook
June 20th, 2018 by Seth ArensteinIt’s difficult to know what will become of the Trump administration’s immigration policy that includes separating children from their families at U.S. borders. It’s a moving story at the moment. As of this writing, it… Continued
How Immigration Communications is Part of Trump’s Rewritten PR Playbook
June 20th, 2018 by Seth ArensteinBack in October 2016 John Roderick observed that candidate Donald Trump had jettisoned the word “apology” from his campaign’s PR playbook. Nominee Trump refused to apologize and instead attacked accusers. That tactic worked well enough to propel Trump to victory. Now facing growing condemnation of his immigration policy separating children from families, Trump is sticking to that tactic. It will be interesting to see if/how he communicates a revision to immigration policy.
How Immigration Communications Is Part of Trump’s Rewritten PR Playbook
June 20th, 2018 by GurandaIt’s difficult to know what will become of the Trump administration’s immigration policy that includes separating children from their families at U.S. borders. It’s a moving story at the moment. As of this writing, it appears the president, after a June 19 evening session with congressional Republicans, has promised to “sign something” to presumably keep families… Continued
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Three Insights for Brands Contemplating Pride Activations
June 19th, 2018 by Michael Galfetti, APCO WorldwideWhile a Pride activation is not going to be authentic for every brand, a yearlong commitment to advancing the Pride agenda will work for some, argues APCO Worldwide’s Michael Galfetti. Here are three insights for brands to make Pride activations successful. The most important is making certain your brand clearly identifies how it is helping advance progress in the Pride community.
60 Seconds of Fame: How PR Pros Can Make The Next News Hit Count
June 18th, 2018 by Michael Kaplun, The Fratelli GroupPity the media relations pro. Not only are attention spans vastly reduced, many media outlets have responded to this with vastly shorter stories. Instead of giving up, PR pros must understand their efforts to gain earned media may result in a media hit lasting a mere few seconds. Here are a few tips to help pitchers shape messages so they will thrive in the new, short media landscape.
The Big Rethink for Communicators Ready for Real Change
June 11th, 2018 by Diane SchwartzHow many assumptions would you find you were tied to at work if you were to take the time to question your own strategic thinking? It is time rethink your communications approach. To get you started on the Big Rethink, here’s a list of 7 assumptions to turn upside down.
The Big Rethink for Communicators Ready for Real Change
June 11th, 2018 by Diane SchwartzYou could feel the tension rising in the air, knocking out the aroma of coffee beans and herbal tea. Nancy had ordered a decaf-caf skim latte and the barista seemingly got it wrong. She stormed… Continued
The Big Rethink for Communicators Ready for Real Change
June 11th, 2018 by Diane SchwartzYou could feel the tension rising in the air, knocking out the aroma of coffee beans and herbal tea. Nancy had ordered a decaf-caf skim latte and the barista seemingly got it wrong. She stormed back to the counter and told the staff in no uncertain terms that her coffee order was wrong. The customer… Continued
The post The Big Rethink for Communicators Ready for Real Change appeared first on PR News Blog.