PR Insiders

Why Now Is the Time to Become a Thought Leader

May 17th, 2012 by

The first step in becoming a thought leader is determining in which area you can provide the most value to target audiences.

4 Lessons From the Long-Brewing Cochineal Crisis

May 17th, 2012 by

Starbucks recovered nicely from the March 2012 cochineal dye media firestorm, but still could have been better prepared for the criticism.

4 Lessons From the Long-Brewing Cochineal Crisis

May 17th, 2012 by

Starbucks recovered nicely from the March 2012 cochineal dye media firestorm, but still could have been better prepared for the criticism.

The Public Relations & Marketing Connection: PR Doesn’t Stand Alone

May 10th, 2012 by

It’s time to retire the limited and disparate definitions of PR and marketing to improve an organization’s community and market engagement.

The Public Relations & Marketing Connection: PR Doesn’t Stand Alone

May 10th, 2012 by

It’s time to retire the limited and disparate definitions of PR and marketing to improve an organization’s community and market engagement.

Bio Hazards: 9 Mistakes to Avoid When Writing a Professional Bio

May 8th, 2012 by

Whether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results.

Bio Hazards: 9 Mistakes to Avoid When Writing a Professional Bio

May 8th, 2012 by

Whether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results.

11 Sports PR and Marketing Lessons Not Taught in School

May 3rd, 2012 by

If you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points.

11 Sports PR and Marketing Lessons Not Taught in School

May 3rd, 2012 by

If you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points.

Media Analysis Is Incomplete Without Human Intervention

April 25th, 2012 by

Yes, modern technology can help tremendously in gathering media clips and placements, but human analysis is still essential to gauging media sentiment.