As PR professionals, we understand the value of a well-written, timely press release. As a crucial part of any successful public relations strategy, a press release provides you with an opportunity to boost company visibility and have control of the news that’s being shared.
While you can gush mentions about your brand until you are blue in the face, and Kim Kardashian can tweet about your brand until she breaks a nail, the two of you may cause awareness but lack the audience loyalty and trust to cause notable action.
Brands are increasingly using video as an engagement tool to connect with target audiences. Here are five easy ways to optimize your YouTube experience.
François Baird, Africa chairman of Edelman and the founder of Baird’s Renaissance, talks to PR News about how to do business in the African continent.
Elizabeth Fairleigh sits down with PR News to fill us in on the day-to-day operations of running her own communications agency.
Pinterest has opened the door to discovering hundreds of creative food-focused bloggers, each with his or her own unique style and taste.
How do you become a strong brand, too, with a story that others want to tell? By leading with “why you do what you do.”