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Social Media Can Boost Impact of Limited Budget Campaigns

There may come a time in your PR career when you are commissioned to provide public relations services for a client, organization or business where there is little to no budget available to support its needs. Social media and online tools can help you fill the gap. | MORE »

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Apply Social Gaming Strategies to Win Public Relations Battles

The massive Gulf of Mexico oil spill is no game, but the oil industry could help salvage its battered reputation by making a socially responsible game of it. | MORE »

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Open Government Cannot Succeed Without Trust

Just as many companies have recognized that honest and transparent engagement with their stakeholders helps build customer loyalty and trust, many government agencies have realized they too can reach out and engage with their customers—the American public. | MORE »

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CSR + Sustainability Requires a New Language

In the last three years, sustainability has moved from a little-understood term that seemed to be interchangeable with CSR (corporate social responsibility), green, eco, or environmental to an almost over-used word. | MORE »

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Leveraging the Power of Social Media for Nonprofits

With its immediacy and the ability to engage with and rally the public around issues and causes social media is the perfect vehicle for nonprofits. | MORE »

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Creating High-Priority Content for Search Engines

Picking the perfect words may not have been as important in the past, but today, keywords are critical to your firm’s digital reputation and whether or not you get found. | MORE »

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Socratic Method…Converting Smart Questions Into Effective Communications

It’s relatively easy to get people to hear what you’re communicating, but it’s much harder to get them to listen. One way is to ask them compelling questions. | MORE »

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What Managers Can Learn From the Experience of Recession

Makovsky + Company president and CEO Ken Makovsky reveals PR management lessons learned from several recessions during his 30 years in the business. | MORE »

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Developing Junior Staff Into Media Relations Experts

When properly trained, it’s OK to let junior PR staff to pitch stories and follow up with editors on press releases, and be more involved with clients. After all, how else are they going to learn? | MORE »

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Why Toyota Is Not Tylenol: Victim, Villain or Vindicator?

A major PR player in the 1982 Tylenol scandal offers an inside perspective of Toyota’s current woes versus the Johnson & Johnson crisis. While the Toyota story seems complex, it really boils down to what the author calls the "Three V’s of Crises." | MORE »

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