PR Insiders

6 Reasons Why I Would Unsubscribe from Your E-Newsletter

August 7th, 2012 by

To inspire subscribers to open your e-mail newsletter—and to get them to remain a subscriber—make sure the content is about their needs and not yours.

When Customer Services, Social Media and PR Collide

August 3rd, 2012 by

UK-based mobile phone and broadband company O2 turned a PR disaster into a win by communicating with customers with a sense of humor and grace when its network went down

When Customer Services, Social Media and PR Collide

August 3rd, 2012 by

UK-based mobile phone and broadband company O2 turned a PR disaster into a win by communicating with customers with a sense of humor and grace when its network went down

What PR Pros Can Learn From Kristen Stewart’s ‘Momentary Indiscretion’

July 31st, 2012 by

Cygnus Business Media’s Kathy Scott has no advice to help mend Robert Pattinson’s broken heart, but she does have some tips for PR pros who need to mend a brand’s breach of trust.

What PR Pros Can Learn From Kristen Stewart’s ‘Momentary Indiscretion’

July 31st, 2012 by

Cygnus Business Media’s Kathy Scott has no advice to help mend Robert Pattinson’s broken heart, but she does have some tips for PR pros who need to mend a brand’s breach of trust.

6 Reasons Why Grammar Still Matters in the Digital Age

July 17th, 2012 by

With journalistic style becoming increasingly casual and conversational, PR pros must still abide by the basic rules of usage, punctuation and style.

6 Reasons Why Grammar Still Matters in the Digital Age

July 17th, 2012 by

With journalistic style becoming increasingly casual and conversational, PR pros must still abide by the basic rules of usage, punctuation and style.

Managing the Media: Six Steps to Ensure a Successful Event

July 10th, 2012 by

No matter how large or small an event, there are six simple steps to take that will set your organization up for media success.

Managing the Media: Six Steps to Ensure a Successful Event

July 10th, 2012 by

No matter how large or small an event, there are six simple steps to take that will set your organization up for media success.

SEO Without Tears: 5 Tips for News Releases Humans and Google Will Love

June 28th, 2012 by

Use these five tips to create press releases that your target audience will both find and want to read.