The greatest challenge facing most communications directors today is creating a synchronized team with a clear division of labor that helps an organization meet its goals.
Companies that take time to employ certain strategies increase their chances of bouncing back from highly publicized litigation and winning back the public.
This piece makes the case for why PR professionals need to leverage visual media and encourage clients to tell brand stories with arresting images.
Internal communicators have numerous tools and channels at their disposal for employee engagement. Understanding which tools work best in an organization is key.
Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there.
Landing a TV placement for your client is just the beginning. There are a number of questions to be answered and issues to address in order to get the best results.
Even though PR stunts will probably be eliminated from your strategy, creating them can expand your thinking on ways of gaining media attention for clients.