After having seen so many brands handle (and mishandle) PR crises, you might think executives would know to manage crises well. This often is not the case. We continue to see brands attempting to cover up miscues rather than being transparent and waiting too long to react or moving too quickly. Ashley McCown, president of Solomon McCown & Company, offers a brief video to PR News exclusively where these factors and others play into her picks of the top 5 PR crises at the halfway point of 2018.
PR Insiders
Tips for Keeping Stakeholders Informed About Media Pitching
August 8th, 2018 by James Rose, IBA InternationalIt seems obvious that PR pros should keep stakeholders informed about the status of articles being pitched to the media. Sadly, this doesn’t happen consistently, argues James Rose, content head at IBA International. A weekly update sent to stakeholders will assuage some of the anxiety about when an article will be published and make the creation of content more of a collaborative effort.
A Step-by-Step Method to Leverage a Book into Media Coverage for Your Executive
August 3rd, 2018 by Ned Barnett, APRThere are few things more effective at establishing topical media credibility than a book. When an executive is a published author, answering the question, “Is this person a valid and credible source?” becomes far easier. While it isn’t easy to convince an executive to write a book, crafting one from blog posts your executive has created can be remarkably straightforward.
Stop Me If You’ve Heard This Story Before
July 30th, 2018 by Steve GoldsteinIf you listen to podcasts in which Hollywood actors and directors are interviewed you’ll often hear the statement, “I love telling stories.” It’s always about storytelling. It’s never about entertainment or making a beautiful dollar.… Continued
Stop Me If You’ve Heard This Story Before
July 30th, 2018 by Steve GoldsteinIf you listen to podcasts in which Hollywood actors and directors are interviewed you’ll often hear the statement, “I love telling stories.” It’s always about storytelling. It’s never about entertainment or making a beautiful dollar. Storytelling is presented as a calling and given a spiritual sheen. Entertainment, by contrast, is crass. You can’t help but… Continued
The post Stop Me If You’ve Heard This Story Before appeared first on PR News Blog.
Stop Me If You’ve Heard This Story Before
July 30th, 2018 by Steve GoldsteinIf you listen to podcasts in which Hollywood actors and directors are interviewed you’ll often hear the statement, “I love telling stories.” It’s always about storytelling. It’s never about entertainment or making a beautiful dollar. Storytelling is presented as a calling and given a spiritual sheen. Entertainment, by contrast, is crass. You can’t help but… Continued
The post Stop Me If You’ve Heard This Story Before appeared first on PR News Blog.
Stop Me If You’ve Heard This Story Before
July 30th, 2018 by Steve GoldsteinIf you listen to podcasts in which Hollywood actors and directors are interviewed you’ll often hear the statement, “I love telling stories.” Storytelling is presented as a calling and given a spiritual sheen. Entertainment, by contrast, is crass. You’ll often hear the same phrase from PR practitioners—that they “love telling stories” and that storytelling is at the core of everything they do.
3 Ways Communicators Will Be Critical to AI’s Impact on Reputation
July 27th, 2018 by Sophie Scott, FleishmanHillardThere is much talk about how jobs and the economy will fare as a result of the continuing advance of AI and automation. As communicators, though, we should also be looking at AI’s impact on reputation and the role PR will play in educating the public about critical issues related to AI, argues Sophie Scott, global managing director of FleishmanHillard’s technology sector practice.
Ethics and PR Do Mix, But It’s Up to PR to Tell That Story
July 25th, 2018 by Seth ArensteinIt’s easy to see why some members of the public view PR with disdain. Plenty of stories featuring unethical PR practitioners have clouded the public’s mind. While the majority of PR pros are ethical, this, ironically, might be an issue. The ethical PR pros we deal with daily have inured us to the sometimes-unsavory image of PR. A trio of communicators argues it’s important to constantly emphasize the truth in PR.
Ethics and PR Do Mix, But It’s Up to PR to Tell That Story
July 25th, 2018 by GurandaDuring the winter and summer holidays the PR department of a big pharma company sends employees a note about the company’s views on issues that might arise during conversations with friends and family at social gatherings. With so many negative stories swirling around the health and pharmaceutical sector and 80% of people believing pharma puts profits ahead… Continued
The post Ethics and PR Do Mix, But It’s Up to PR to Tell That Story appeared first on PR News Blog.