PR Insiders


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Is It Bedtime for Using One’s Children as a Talking Point in Messages?

President Obama isn’t the first politician to invoke his children in political discourse—but when is it appropriate? | MORE »

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Avoid the ‘Audience of One’ Content Creation Pitfall

Martin Jones of March Communications explains why a considered approach to content creation is more valuable than ever amid an expanding echo chamber. | MORE »

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Keep Creativity Flowing: Making Space for Slow, Big Ideas

Beth Monaghan of InkHouse Media + Marketing provides tips for PR pros to maintain their creativity amid their ever-expanding day-to-day requirements. | MORE »

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Master the Media Interview and Avoid Lasting Blunders

Media coach Jeanne Wolf provides advice on how to answer tough questions with poise—without lulling an audience to sleep. | MORE »

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Use the Social Ask as a Springboard to Long-Term Engagement

To build enduring relationships in the digital front, provide your audience with a stake in participating with your brand. | MORE »

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Do Something Different: Engage the Media Using Twitter

At first glance, using Twitter to successfully pitch stories to journalists may seem difficult, but consider that many reporters now have Twitter accounts, and a 140-word pitch isn’t much different than the lead in a press release. | MORE »

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How to Increase Your Chances of Winning Best-of-Show Awards

Go beyond the networking breaks and cocktail gatherings and capitalize on best-of-show award opportunities for positive exposure at trade shows. | MORE »

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Integration of IR and PR: Success Through Quality Information

The separation of IR and PR is counterproductive to credible, authentic and trustworthy communication. | MORE »

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The Ripple Effect of Nation Branding

Daniel Florian of Berlin-based Dimap Communications discusses public diplomacy and its impact on foreign direct investment. | MORE »

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Faceless Tactics

Facebook’s attempt to plant stories about Google should prompt creative thinking about more ethical ways to confront competition. | MORE »

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