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You can probably take these predictions from PR agency veteran Arthur Solomon to Vegas and bet the farm on them.
Want to gain a competitive advantage over other firms or brands? Clearly communicate your organization’s core values, says Dr. J. Petrausch.
Don’t be obscure or too clever with your headlines and subject lines, says The In-House Writer’s Andrew Hindes.
Brand development favors those who can highlight their expertise and identity—not those who blend in and leave clients without critical information.
There’ a lot to like about Pinterest—not least its rapidly expanding user base. Here is a baker’s dozen tips to help your pins (and your clients’ pins) get noticed and repinned.
Applying the art and science of active listening can help an organization reveal its most effective digital voice, says Iona College’s Robert J. Petrausch.
The news that Johnson & Johnson’s longtime CEO Bill Weldon is stepping down as of April 1 has the business world buzzing: Is the 63-year-old Weldon’s departure and the appointment of Alex Gorsky as the …
The In-House Writer president Andrew Hindes provides five key steps for a small business to pitch the media and make the effort worth everyone’s time.
Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why."