PR Insiders

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15 Tips for Media Training Success

February 11th, 2013 by

PR agency veteran Arthur Solomon shares the 15 tips he told clients before media interviews.

Six Tips to Mind Your Manners in the Workplace

February 7th, 2013 by

Beth Haiken, VP of corporate citizenship and communications at Waypoint Homes, provides her six-point Princess Manifesto to stave off rudeness in the workplace.

6 Secrets to Writing a Killer Synopsis

February 5th, 2013 by

A boring description of an interesting play or TV show will not have the desired effect on journalists—or their readers, viewers or listeners.

5 PR Tips to Help Your Small Business Thrive

January 31st, 2013 by

Smart PR is more than just getting "ink," says Carrie Fox. It’s about using communications to help you achieve your true business objectives.

What PR Pros Need to Know About Online PR

January 29th, 2013 by

Agent-cy CEO Jasmine Sandler provides a framework for how to navigate your brand in the brave new world of online branding, SEO and social media.

Reputation and the News Media: 5 Research-Driven Insights

January 22nd, 2013 by

DePaul University’s Matthew Ragas examines, through academic research, how much of what we learn about a brand comes to us second-hand courtesy of the media.

Recalling Daniel Edelman: 4 Lessons Learned From a PR Titan

January 17th, 2013 by

Ned Barnett provides four lessons that the he learned from competing against the legendary Daniel J. Edelman.

The PR Pro’s Guide to Successful Surveys — a Checklist

January 15th, 2013 by

A well-engineered survey can be an excellent vehicle for generating media opportunities and gathering data to support your organization’s key messages.

Teach Your Clients Well: 5 Ways PR Pros Must Think Like Teachers

January 10th, 2013 by

Although PR pros may not be grading math problems or reading through essays, here are five ways life as a communicator is akin to that of a teacher.

Public Affairs: How 2012’s Gains in Process May Play Out in 2013

January 8th, 2013 by

2012 was weak on intensive policy debates, but public affairs communicators were given a chance to fine-tune tools that influence opinion and drive action.