Every day we throw something out, tossing it into the garbage or recycling bin without much thought. At home, we cart the trash can up to the curb (or have our kids do it) and… Continued
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Trashy Thoughts for Clear-Minded Communicators
September 10th, 2018 by Diane SchwartzEvery day we throw something out, tossing it into the garbage or recycling bin without much thought. At home, we cart the trash can up to the curb (or have our kids do it) and go on with our lives. Meanwhile, back at the office, we are letting a lot of work garbage pile up.… Continued
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Polling on Racial Discrimination Supports Nike Just Doing It
September 7th, 2018 by Amy Garrick, APCO WorldwideWhile some of the initial figures for Nike’s latest iteration of the Just Do It effort with Colin Kaepernick are mixed so far, the brand likely weighed potential costs and benefits before embarking on the campaign. Despite protests against the brand this week, Nike knew what it was doing when it entered the conversation on racial discrimination. It’s important to understand why.
Writing with Your Feet and Other Tricks of the Trade
September 5th, 2018 by Rich Eichwald, FleishmanHillardSurvey after survey returns the same verdict: writing remains one of the constants when it comes to success in communications. For that reason it never hurts for PR pros to try to improve their writing. FleishmanHillard SVP and senior partner Rich Eichwald tells you how to become a better writer by using your ears…and your feet.
What New PR Pros Can Learn from Watching Political Talk Shows
August 31st, 2018 by Arthur SolomonThe political talk shows take a lot of criticism. In fact, they can be a great way for new PR pros to supplement their knowledge base. The major takeaway, argues veteran PR pro Arthur Solomon, is to learn how not to speak and write like the pundits who populate these shows.
How to Quickly Bolster Your SEO Results Organically
August 29th, 2018 by Julien Brandt, Organik SEOThere’s far too much depending on the strength of your SEO figures to ignore the importance of improving your page speed, optimizing title tags and meta descriptions and having web analytics in place from day one, argues Julien Brandt, CEO of Organik SEO.
Six Things to Consider Before Embarking on an Employee-Advocacy Program
August 27th, 2018 by Corrine Turke, Sparkloft MediaThe positive elements of an employee-advocacy program are easy to see, including the possibility of extensive reach on social media and the effort’s ability to control costs. Still, such programs will be a poor fit for some brands. Here are a half-dozen things to consider as you begin to think about launching an employee-advocacy program for your brand.
Media Measurement Still Requires a Human Touch
August 24th, 2018 by Graeme HarrisAI is getting much better at measuring media, yet many PR firms continue to deploy humans to compile and analyze reports. It’s not a ploy to charge more. Measuring earned and social media entails more than merely evaluating mentions and a human touch remains essential, argues former UBS Canada communications head Graeme Harris.
Why the General Counsel Could Be the CCO’s Best Friend
August 17th, 2018 by Jim Moorhead and Jo London, APCO WorldwideGenerals counsels often want to keep a low profile, while part of the job of the chief communications officer (CCO) is to broadcast the corporate narrative as loudly as possible. Yet an alliance with the general counsel can be strategically valuable for the CCO, argue APCO Worldwide senior directors Jim Moorhead and Jo London.
The Speed of Crisis in the Digital Age: Creating a Modern Crisis-Preparedness Plan
August 10th, 2018 by Kevin Elliott, Hill & Knowlton StrategiesIn the digital age speed and agility have become key elements in crisis management. Hill & Knowlton Strategies’ U.S. risk and crisis communication chief Kevin Elliott offers tips to make sure your crisis-preparedness plan is ready for today’s always-on environment and will allow you to control the narrative around a crisis.