2012 was weak on intensive policy debates, but public affairs communicators were given a chance to fine-tune tools that influence opinion and drive action.
Henson Consulting’s Anitra Schulte provides three tips on how to enjoy a merry holiday pitching season.
Managing a freelance writer, if done correctly, can be a cost-effective way to develop high-quality press materials in a hurry.
As a PR executive, what would you do if your company or client CEO has a personal blunder that went public?
PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.