PR Insiders


avatar

Six Tips for Pitching Trade Editors

Guess what happens when you pitch a b2b editor without first doing homework on who that editor’s audience might be? Silly question? You’d be surprised how often it happens. | MORE »

Comments Off

avatar

Creating High-Value Press Releases for Your Target Audience

Emerging low-cost methods for press release and news distribution now make it possible to highlight your organization as never before. Press releases are quick, and often easy, to produce and disseminate. That’s part of their … | MORE »

1 Comment

avatar

Keep Press and Analysts Engaged in Internet-Driven Media Cycles

A recent survey of journalists and analysts on their use of social media channels Facebook and LinkedIn, and news aggregation options Twitter and Delicious, shows that they are a lot like us in their social networking usage.
 | MORE »

Comments Off

avatar

Press Conference Confusion: Learn From Media Relations Mistakes

An ill-fated press conference is bad news for college communicators, but in the process becomes a valuable lesson that will ensure more effective efforts in the future. | MORE »

Comments Off

avatar

Seven Principles of Advocacy Communications

These core principles will help you keep your advocacy and cause-based communications aligned with their central missions. | MORE »

Comments Off

avatar

Get the Inside Scoop: How Story Mining Can Boost a Brand

Here are some tips for selecting the right people, setting the right expectations and asking the right questions to lead effective story mining interviews. | MORE »

Comments Off

avatar

Keeping the Press and Analysts Engaged via Social Media Tactics

When reporters are writing for now, it is the PR professional’s job to give them the tools they need to decide quickly if the stories being pitched to them are relevant to the broader market. | MORE »

Comments Off

avatar

Yesterday’s PR Pros, Today’s Chief Content Officers

The convergence of PR, advertising and digital tactics offers storytelling-savvy PR pros an opportunity to take the reins of content creation and management. | MORE »

2 Comments

avatar

If Social Media Is Just Another To-Do List Item, Don’t Bother Doing It

All too frequently, organizations are jumping into social media marketing before they are crystal clear about their core target audience or their brand—or about the emotional connection they want to make. | MORE »

1 Comment

avatar

Translate Word of Mouth With Social Media Monitoring Tools

A comprehensive measurement plan should consist of three parts—gauging the audience’s reactions to a brand before, during and after a campaign. | MORE »

1 Comment