PR Insiders

5 Refreshers for Writing an Effective Press Release

June 20th, 2013 by

As PR professionals, we understand the value of a well-written, timely press release. As a crucial part of any successful public relations strategy, a press release provides you with an opportunity to boost company visibility and have control of the news that’s being shared.

Best Practices for Connecting With Bloggers

June 18th, 2013 by

While you can gush mentions about your brand until you are blue in the face, and Kim Kardashian can tweet about your brand until she breaks a nail, the two of you may cause awareness but lack the audience loyalty and trust to cause notable action.

8 Rules for Effective Email Communication

June 13th, 2013 by

Professional reputation hinges on proper email communication. Use these tactics to ensure you don’t jeopardize your business relationships.

5 Simple Ways to Drive Traffic to Your Company’s YouTube Videos

June 11th, 2013 by

Brands are increasingly using video as an engagement tool to connect with target audiences. Here are five easy ways to optimize your YouTube experience.

Why All PR Professionals Need Media Contacts

June 6th, 2013 by

I made a concerted effort to harness the relationships that I had spent years developing and take them with me to the next stop on my career path.

Try Being A Contrarian For Greater Media Success

June 4th, 2013 by

As readers of my past articles might know, I’m a strong believer in going against the grain regarding long held PR tenets. This is especially true when it comes to media relations. Here are several… Continued

Tips for Communications Pros Doing Business in Africa

May 29th, 2013 by

François Baird, Africa chairman of Edelman and the founder of Baird’s Renaissance, talks to PR News about how to do business in the African continent.

PR Expert Discusses the Highs and Lows of Sole Proprietorship

May 21st, 2013 by

Elizabeth Fairleigh sits down with PR News to fill us in on the day-to-day operations of running her own communications agency.

Pin-spiration: Discovering Recipes (and Brand Advocates) Through Pinning Bloggers

May 14th, 2013 by

Pinterest has opened the door to discovering hundreds of creative food-focused bloggers, each with his or her own unique style and taste.

7 Steps to Better Communicating Your Brand’s Story

May 7th, 2013 by

How do you become a strong brand, too, with a story that others want to tell? By leading with “why you do what you do.”