A PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.
Clients embrace their spur-of-the-moment ideas as a path to glory. These ideas are often a distraction. Here are some tips on how to avoid spontaneous redirection.
The targeted media pitch is a thing of beauty, but some practical pitching tips are often forgotten. Here are some key point to remember when messaging mass media outlets.
If you take the time to create a workplace that engages Millennials, they will succeed and, in turn, so will you.
Here is a case study of how a company handled a crisis by putting customers first and empowering them with information via several channels of communication.