Your organization’s spokesperson can be a key asset in the success of your communications plan, but only if you provide them with the information they need to do their job.
How can consumers navigate a world of message chaos, divided attention, and constant choices with so little time? Emotions help make that choice.
What if we transformed the press release into such a useful tool that journalists were clamoring for more time with them? It’s up to dynamic PR leaders to make it happen.
Both clients and practitioners believe in the axiom of emotional resonance. But do we examine the precise reason why emotional connectivity matters so much?
Even in today’s digital age and with social media on everyone’s minds, there are still tried and true uses for print media.
Below are a few reasons you should establish customer support on social media, and a few best practices for doing it – plus a few big blunders to avoid.