PR Insiders

PR Insider: The Potential Pitfalls of TV Placements

June 16th, 2014 by

Landing a TV placement for your client is just the beginning. There are a number of questions to be answered and issues to address in order to get the best results.

PR Insider: Your Wikipedia To-Do List

June 12th, 2014 by

A recent joint statement released by public relations agencies and Wikipedia volunteers may pave the way for an improved Wikipedia-PR relationship.

PR Insider: Don’t Be Stunted When Planning Programs

June 9th, 2014 by

Even though PR stunts will probably be eliminated from your strategy, creating them can expand your thinking on ways of gaining media attention for clients.

PR Insider: Brand YOU – Balancing between Personal and Professional in Social Media

June 2nd, 2014 by

There’s no one-size-fits-all approach to social media — but there are some things that you can do to strike the right balance between your personal and professional personas.

PR Insider: Hey Marketing, Let’s Catch Up

May 29th, 2014 by

The majority of marketers have not caught up with how women live today. A recent study by DeVries Global offers some insight into the facts.

PR Insider: 5 Steps for More Effective Nonprofit Communications

May 22nd, 2014 by

In order to be successful, a nonprofit needs people willing to support their mission through donations, service, advocacy and of course, communications.

PR Insider: 6 Steps To Create a Comprehensive PR Plan

May 19th, 2014 by

You’ve been asked to create a comprehensive public relations plan. You are either filled with excitement or anxiety. Here are 6 tips to ease the pain.

PR Insider: How to Handle the Hometown Paper – Your Ally and Your Enemy

May 15th, 2014 by

A PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.

PR Insider: Tend To Your Own Brand Garden

May 12th, 2014 by

Brands are the promise that companies make with their stakeholders. A brand must be tended to regularly like a garden if it is going to stay fresh.

PR Insider: How a Quick Trigger Can Kill Campaigns

May 8th, 2014 by

Clients embrace their spur-of-the-moment ideas as a path to glory. These ideas are often a distraction. Here are some tips on how to avoid spontaneous redirection.