PR Insiders

content

4 Steps to Keyword Success for PR Content

August 5th, 2015 by

Your company’s blog is live. You’re drafting content for social media networks on a regular basis. You’ve recently sent out a press release announcing your latest company milestone. But are you optimizing all this amazing content for all it’s worth?

corp_slider

7 Points to Consider When Your Brand Gets Involved in Social Issues

August 4th, 2015 by

Your brand’s social or political action is likely to catch the attention of the audiences that care about you the most—and those who don’t. Are you prepared to respond quickly and responsibly if questions come up?

people2

Making the Move from Agency to In-House Communicator

July 29th, 2015 by

It’s the age-old choice in PR. Do you want to work at an agency or in-house? Here are some thoughts on helping you answer that question.

Business Teamworking at Meeting Table

3 Must-Ask Questions to Land the Right PR Firm

July 28th, 2015 by

The search for the right agency can be a tedious process, but it doesn’t have to be. It all starts with asking the right questions, even before requesting a proposal.

donald_slider

Trump’s Personal Brand ‘Crisis’ a Lesson for Communicators

July 27th, 2015 by

Brands can rebound after a crisis if they are true and authentic to their identity during that crisis. What will happen to Donald Trump’s brand after his presidential campaign ends?

5 Factors in Choosing a PR Agency

July 22nd, 2015 by

Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there.

startup_slider

Starting Up PR for a Startup

July 21st, 2015 by

When working with a startup, you often have to go back to the basics. The client wants exposure, and you have to find ways to help them get it.

slider

Interactive Media as Prime Content for Communicators

July 17th, 2015 by

Newly released data paints a vivid portrait of interactive media’s dominance over what we like to call passive content.

earned_media_ogilvy

How to Integrate Communications with Earned Media

July 15th, 2015 by

Earned media should be the cornerstone of driving reputation, making up one of the three pillars of today’s integrated media model, which consists of earned, owned and paid media.

slider

What Brands Can Expect from the Agencies of the Future

July 13th, 2015 by

With many companies going to cheaper, smaller firms, or even in some circumstances, their own employee’s creations, what can brands expect from the agencies in the future?