Your company’s blog is live. You’re drafting content for social media networks on a regular basis. You’ve recently sent out a press release announcing your latest company milestone. But are you optimizing all this amazing content for all it’s worth?
Your brand’s social or political action is likely to catch the attention of the audiences that care about you the most—and those who don’t. Are you prepared to respond quickly and responsibly if questions come up?
It’s the age-old choice in PR. Do you want to work at an agency or in-house? Here are some thoughts on helping you answer that question.
Brands can rebound after a crisis if they are true and authentic to their identity during that crisis. What will happen to Donald Trump’s brand after his presidential campaign ends?
Newly released data paints a vivid portrait of interactive media’s dominance over what we like to call passive content.
With many companies going to cheaper, smaller firms, or even in some circumstances, their own employee’s creations, what can brands expect from the agencies in the future?