When I started my public relations agency 15 years ago, I knew it wasn’t going to be successful overnight. For those considering opening their own agency I offer the following advice.
I found myself halfway around the world, hauling 30-pound cinderblocks across a dusty foundation under a relentless African sun. I was building a house. And it was changing my life.
Personally, most of us know that communication is more about listening than talking. As marketers and corporate communicators, however, our professional training has too often driven us to think of our job as the science of monitoring, followed by the art of persuasion.
Becoming a leading voice on one of the hottest issues in the country is not easy. If you really want to move your brand ahead and get into true thought leadership space, one of the best ways is to become a credible source for a momentous national news story.
One of the primary goals of PR practitioners is to leverage relationships. Whether it’s with reporters, colleagues, vendors or spokespeople, our job is all about establishing relationships to ultimately gain exposure for our clients, but also to make us more effective at what we do.
Career communicators will invariably say their skills and expertise are highly transferable. That is 100% true—with one exception.
The Free Library of Philadelphia wanted to let the city know that “we’re here, we’re awesome and we’re ready to help.” Read about the PR behind the campaign.
The experiences of Penn State and Rutgers show how cultures with lax oversight, athletic-department hubris and the failures of effective university leadership can sink well-cultivated reputations for learning and integrity.
A well-managed brand can be a strong business asset in tough economic times. Here are some PR takeaways to consider when leveraging a brand in this climate.