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Getting the Job: 5 Tips for Acing the Dreaded PR Writing Test

Whether you’re entering the job market or you’re a seasoned vet considering a career move, here are five ways to nail any pre-employment writing assessment. | MORE »

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No Business Is Too Small for Workplace Violence

No one wants to think about workplace violence happening in their company, but there are five things communicators can do to prepare for the unthinkable. | MORE »

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The Election Ends With a Victory for PR

The role of online PR was particularly important during the 2012 presidential election, and PR outlets will be able to leverage its data and insights for weeks to come. | MORE »

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3 Lessons on How a Broadcast Never Tells the Whole Story

When Matt Lauer interviewed Salmon Rushdie on the Today Show, it illuminated three lessons that must be remembered when working with broadcast outlets. | MORE »

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5 Rewards (and Realities) of Running a Small PR Agency

Small agencies can enjoy flexibility and a different type of talent cultivation compared to their large counterparts. They also require fearlessness and tenacity. | MORE »

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Consumer Tech PR: 5 Ways to Engage Humans When Writing About Machines

The key to writing a great tech press release is explaining the benefits of a piece of hardware or software. | MORE »

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Is Your Organization Sitting On a Data Goldmine?

Social media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands. | MORE »

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Is Your Organization Sitting On a Data Goldmine?

Social media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands. | MORE »

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8 Tips for Cooking up a Hot Company Boilerplate 

Can you describe what your company does or offers in the time it takes to go from the ground floor to the fifth floor in an elevator? | MORE »

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8 Tips for Cooking up a Hot Company Boilerplate 

Can you describe what your company does or offers in the time it takes to go from the ground floor to the fifth floor in an elevator? | MORE »

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