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21 Ways Competent Account Handling Can Help Prevent Unnecessary Crises

PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview. | MORE »

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5 Steps for Finding a Balance in PR Work and Life

Carrie Fox   For many public relations professionals, finding balance in our business is like finding the Holy Grail. The nature of this industry requires that we be "on" all the time, even when we’re … | MORE »

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9 Reasons to Make a Career Move

Whether its consistently crying on Sunday nights or opportunity knocking on your door, sometimes PR professionals simply need to move on in their career. | MORE »

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Getting the Job: 5 Tips for Acing the Dreaded PR Writing Test

Whether you’re entering the job market or you’re a seasoned vet considering a career move, here are five ways to nail any pre-employment writing assessment. | MORE »

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No Business Is Too Small for Workplace Violence

No one wants to think about workplace violence happening in their company, but there are five things communicators can do to prepare for the unthinkable. | MORE »

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The Election Ends With a Victory for PR

The role of online PR was particularly important during the 2012 presidential election, and PR outlets will be able to leverage its data and insights for weeks to come. | MORE »

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3 Lessons on How a Broadcast Never Tells the Whole Story

When Matt Lauer interviewed Salmon Rushdie on the Today Show, it illuminated three lessons that must be remembered when working with broadcast outlets. | MORE »

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5 Rewards (and Realities) of Running a Small PR Agency

Small agencies can enjoy flexibility and a different type of talent cultivation compared to their large counterparts. They also require fearlessness and tenacity. | MORE »

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Consumer Tech PR: 5 Ways to Engage Humans When Writing About Machines

The key to writing a great tech press release is explaining the benefits of a piece of hardware or software. | MORE »

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Is Your Organization Sitting On a Data Goldmine?

Social media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands. | MORE »

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