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Building a Stronger Online Presence Through PR Efforts

WebiMax founder Kenneth Wisnefski reveals how recent changes in Google’s algorithms have made public relations an even more important component of digital marketing. | MORE »

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The PR ROI Challenge

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy. | MORE »

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The PR ROI Challenge

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy. | MORE »

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16 Tips for PR Agency Newbies

PR veteran Arthur Solomon offers words of advice for those who are entering the PR agency world. | MORE »

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16 Tips for PR Agency Newbies

PR veteran Arthur Solomon offers words of advice for those who are entering the PR agency world. | MORE »

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The Media Landscape Is Changing—So Should Your Press Kits

Scott Circle Communications president Laura Gross provides three tips for modernizing your press kit to make journalists’ lives easier. | MORE »

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The Media Landscape Is Changing—So Should Your Press Kits

Scott Circle Communications president Laura Gross provides three tips for modernizing your press kit to make journalists’ lives easier. | MORE »

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6 Reasons Why I Would Unsubscribe from Your E-Newsletter

To inspire subscribers to open your e-mail newsletter—and to get them to remain a subscriber—make sure the content is about their needs and not yours. | MORE »

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6 Reasons Why I Would Unsubscribe from Your E-Newsletter

To inspire subscribers to open your e-mail newsletter—and to get them to remain a subscriber—make sure the content is about their needs and not yours. | MORE »

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When Customer Services, Social Media and PR Collide

UK-based mobile phone and broadband company O2 turned a PR disaster into a win by communicating with customers with a sense of humor and grace when its network went down | MORE »

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