In PR, we should be focusing on making a difference in the audience’s behavior. Relevance is the way to do that.
Some people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media.
Trust is vital to your search visibility and your news content can provide that trust, if you learn how to write and optimize it correctly.
The greatest challenge facing most communications directors today is creating a synchronized team with a clear division of labor that helps an organization meet its goals.
Companies that take time to employ certain strategies increase their chances of bouncing back from highly publicized litigation and winning back the public.
This personal tale of one journalist’s journey from news to PR explores the ups and downs for anyone looking to make a similar career change.
Internal communicators have numerous tools and channels at their disposal for employee engagement. Understanding which tools work best in an organization is key.