How does one prepare for an inaugural event of nine days filled with free music, arts and culinary activities in the city within your first week of work? To ready ourselves, we had to think Outside The Box—literally.
All corporate executives have one thing in common; at some point, they or their company will screw up.
In late July, news broke about Google’s “Link Schemes” updates in Webmaster Tools to devalue links in the anchor text of press releases distributed via paid services. Most PR or SEO practitioners who have distributed online press releases in the last 10 years should be familiar with the function.
As a PR professional who has helped educators nationwide become media spokespeople and advocates, I am only too aware that the reasons for the disconnect between teachers and the press are complex. I also know that the media is a powerful lever that can help shift the poor public perception of teachers, a change that is long overdue.
Video conferencing has become one of the most convenient ways to meet with clients. Whether it’s a matter of convenience or time constraints, web meetings are fantastic options. They are quick ways to start discussions, and some are absolutely free.
Often, these roadblocks are found in the form of off-the-cuff phrases that are meant to encourage, correct or redirect the discussion—but in fact, they do the opposite.
The real world, and perhaps a touch of maturity, eventually teaches all of us that making it offers more substance and less stuff. The same is true for us PR folk.