PR needs to turn up its creative cap, invest in some Kevlar vests, and evolve to overcome the hostile environment of dominant pay-to-play.
There are numerous benefits to being familiar with what company owns which media outlet, including establishing contacts and multiplying your PR reach.
Brands that aren’t leveraging digital opportunities are giving away business to their competitors.
It’s the job of every PR practitioner to understand their client’s risk environment and operate accordingly.
It takes work to maintain a good relationship with a PR agency and get the results you desire. Here are some tips for keeping things on an even keel.
Here is some abridged contrarian thinking about how to approach important aspects of PR that you didn’t learn in school.
PR is a natural venue for story, but there are elements necessary to compelling stories that all PR professionals must know.
How do you promote a wine brand to Millennial consumers? Here is a case study in effective PR.
You have to be ready to design a brand that conveys your reputation accurately and compellingly. Reputation comes first, logos come later.