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15 Tips for Media Training Success

PR agency veteran Arthur Solomon shares the 15 tips he told clients before media interviews. | MORE »

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Six Tips to Mind Your Manners in the Workplace

Beth Haiken, VP of corporate citizenship and communications at Waypoint Homes, provides her six-point Princess Manifesto to stave off rudeness in the workplace. | MORE »

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6 Secrets to Writing a Killer Synopsis

A boring description of an interesting play or TV show will not have the desired effect on journalists—or their readers, viewers or listeners. | MORE »

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5 PR Tips to Help Your Small Business Thrive

Smart PR is more than just getting "ink," says Carrie Fox. It’s about using communications to help you achieve your true business objectives. | MORE »

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What PR Pros Need to Know About Online PR

Agent-cy CEO Jasmine Sandler provides a framework for how to navigate your brand in the brave new world of online branding, SEO and social media. | MORE »

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Reputation and the News Media: 5 Research-Driven Insights

DePaul University’s Matthew Ragas examines, through academic research, how much of what we learn about a brand comes to us second-hand courtesy of the media. | MORE »

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Recalling Daniel Edelman: 4 Lessons Learned From a PR Titan

Ned Barnett provides four lessons that the he learned from competing against the legendary Daniel J. Edelman. | MORE »

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The PR Pro’s Guide to Successful Surveys — a Checklist

A well-engineered survey can be an excellent vehicle for generating media opportunities and gathering data to support your organization’s key messages. | MORE »

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Teach Your Clients Well: 5 Ways PR Pros Must Think Like Teachers

Although PR pros may not be grading math problems or reading through essays, here are five ways life as a communicator is akin to that of a teacher. | MORE »

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Public Affairs: How 2012′s Gains in Process May Play Out in 2013

2012 was weak on intensive policy debates, but public affairs communicators were given a chance to fine-tune tools that influence opinion and drive action. | MORE »

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