Much like a corporation building up its brand, countries need to position themselves in a particular niche and then build a global PR campaign to communicate that branding.
Katie Paine, Ronn Torossian and others look at PR trends for 2016.
Should 2016 be as unpredictable as 2015, communicators and marketers will be thrown a bevy of assignments with little warning.
To break through, Bear Naked enlisted the help of Edelman to help tell an epic, compelling and authentic story that would resonate with Millennials.
Winner: Victoria Baxter, Weber Shandwick, Senior Vice President, Management Supervisor Victoria Baxter has shown exceptional leadership in helping Weber Shandwick to grow new business. She has a time-tested, no-stress new business policy that has positioned… Continued