Denise Vitola, Managing Director, Makovsky A 17-year veteran of the industry, Denise Vitola is a creative PR professional specializing in integrated marketing and social campaigns, linking pop culture, commerce, human connections and consumers to tell… Continued
Tracy Williams, President and CEO, Olmstead Williams Communications Tracy Williams is a deft strategist and holds her agency responsible for getting results that help clients reach critical milestones. She has a solid, 25-year track record… Continued
Jill Zuckman, Managing Director, SKDKnickerbocker Thoughtful, strategic and dynamic—these are three words that best describe Jill Zuckman, a pick for our Top Women in PR list. Zuckman continues to be a trailblazer in public affairs,… Continued
In the age of social media and digital communications, influencer outreach and partnerships are an essential tool for breaking through the clutter.
With diversity becoming a major topic of conversation, brands are advised to keep abreast of the issue and perhaps join the conversation.
Activision and Edelman created the first ever in-game integration with Snapchat by installing a “hack” in the Black Ops 2 online multiplayer maps.
Chipotle and Edelman end their relationship as the burrito maker is in legal trouble and December sales plummet 30%.
On Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.