Activision and Edelman created the first ever in-game integration with Snapchat by installing a “hack” in the Black Ops 2 online multiplayer maps.
Chipotle and Edelman end their relationship as the burrito maker is in legal trouble and December sales plummet 30%.
On Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.
This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.
Much like a corporation building up its brand, countries need to position themselves in a particular niche and then build a global PR campaign to communicate that branding.
Katie Paine, Ronn Torossian and others look at PR trends for 2016.