PR News celebrated its Top Women in PR honorees at an awards luncheon held at New York City’s Grand Hyatt on Jan. 26, 2016.
In the age of social media and digital communications, influencer outreach and partnerships are an essential tool for breaking through the clutter.
With diversity becoming a major topic of conversation, brands are advised to keep abreast of the issue and perhaps join the conversation.
Activision and Edelman created the first ever in-game integration with Snapchat by installing a “hack” in the Black Ops 2 online multiplayer maps.
Chipotle and Edelman end their relationship as the burrito maker is in legal trouble and December sales plummet 30%.
On Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.
This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.
Much like a corporation building up its brand, countries need to position themselves in a particular niche and then build a global PR campaign to communicate that branding.
Katie Paine, Ronn Torossian and others look at PR trends for 2016.