PR Agencies

Top Women in PR: Denise Vitola

January 26th, 2016 by

Denise Vitola, Managing Director, Makovsky A 17-year veteran of the industry, Denise Vitola is a creative PR professional specializing in integrated marketing and social campaigns, linking pop culture, commerce, human connections and consumers to tell… Continued

Top Women in PR: Tracy Williams

January 26th, 2016 by

Tracy Williams, President and CEO, Olmstead Williams Communications Tracy Williams is a deft strategist and holds her agency responsible for getting results that help clients reach critical milestones. She has a solid, 25-year track record… Continued

Top Women in PR: Jill Zuckman

January 26th, 2016 by

Jill Zuckman, Managing Director, SKDKnickerbocker Thoughtful, strategic and dynamic—these are three words that best describe Jill Zuckman, a pick for our Top Women in PR list. Zuckman continues to be a trailblazer in public affairs,… Continued

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PR News Celebrates 2016 Top Women in PR Honorees

January 26th, 2016 by

PR News celebrated its Top Women in PR honorees at an awards luncheon held at New York City’s Grand Hyatt on Jan. 26, 2016.

How Influencer Outreach Brought a Well-Known Brand to New Heights

January 22nd, 2016 by

In the age of social media and digital communications, influencer outreach and partnerships are an essential tool for breaking through the clutter.

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PR Lessons From Oscars and Apple Diversity Stories

January 19th, 2016 by

With diversity becoming a major topic of conversation, brands are advised to keep abreast of the issue and perhaps join the conversation.

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How Call of Duty Used Snapchat to Ignite Its Community

January 8th, 2016 by

Activision and Edelman created the first ever in-game integration with Snapchat by installing a “hack” in the Black Ops 2 online multiplayer maps.

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Chipotle Changes PR Recipe as News Worsens for Burrito Slinger

January 7th, 2016 by

Chipotle and Edelman end their relationship as the burrito maker is in legal trouble and December sales plummet 30%.

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CES 2016: What the Internet of Things and a Wild West of Data Means for PR

January 5th, 2016 by

On Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.

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The Best PR Approach for Any Budget

December 30th, 2015 by

As communications specialists we will always be in a position to add value. The question is: how can our skills add the best value?