PR Agencies

How to Make Your Team’s Brainstorming More Effective

February 29th, 2016 by

PR and communication agencies are known for brainstorming with their employees to spark creative concepts—ideas that take shape as clever campaigns, strategies, taglines or other essential messages.

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How Fisher-Price’s Emotional Video Went Viral

February 21st, 2016 by

The 90-second video saw 1.7 million views in 24 hours, eventually soaring to more than 9 million and is now Fisher-Price’s top-viewed, most-shared video.

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Looking for a New PR Agency Job? Here’s Some Hard-Nosed Advice

February 21st, 2016 by

Rule #1: Your first responsibility isn’t to your PR agency, it’s to yourself and your family.

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Pierogies and Millennials Hook Up on Social Media—a Mini Case Study

February 12th, 2016 by

Mrs. T’s engaged agency Hunter Public Relation to make the bold move to target and develop a strong brand connection with millennials.

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PR Professionals as Leading Entrepreneurs

February 5th, 2016 by

PR pros’ jobs today are both multidisciplinary and business-oriented, thus requiring essential entrepreneurial skills.

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How an Agency and Its Partner Defeated Misinformation with Education

February 5th, 2016 by

Communicators know all too well how a piece of information can become so rooted in mainstream thought that it takes on a life of its own.

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How an Agency Used Content to Turn a Brand Into a Thought Leader

January 29th, 2016 by

The partners developed a content hub and editorial strategy that sought to provide largely unbranded and educational content to Ricoh’s target audience.

Top Women in PR: Sharron Silvers

January 26th, 2016 by

Sharron Silvers, Senior Director, Burson-Marsteller Between overseeing multiple client teams, managing new business opportunities and mothering three children, Sharron Silvers embodies who the Top Women in PR should strive to be. As the go-to media… Continued

Top Women in PR: Jennifer Sosin

January 26th, 2016 by

Jennifer Sosin, Chair, Global Strategy & Insights, Weber Shandwick With her preternatural sense of the forces that influence how clients think and how stakeholders react, you might say that Jennifer Sosin is the Yoda of… Continued

Top Women in PR: Jenna Thomas

January 26th, 2016 by

Jenna Thomas, Senior Director of Digital PR and Social Media Marketing, Nebo Before Jenna Thomas joined Nebo in January 2013, it had never won any PR awards. In 2014 alone, however, she garnered PR awards and… Continued