PR Agencies

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How PR Catapulted a Local Business to the National Stage

March 17th, 2016 by

Thanks to PR, MOVE Bumpers transformed from a regional business into a brand with national recognition in a matter of months.

The Week in PR

February 29th, 2016 by

Here’s something journalists don’t see often: a prompt and full press release from a brand that’s lost a court case.

Ditching PPT: How to Give Great PR Presentations Without Slides

February 29th, 2016 by

Most of us in PR have become accustomed to using slides for most or all of our presentations. But do we now rely on slides too much?

How to Make Your Team’s Brainstorming More Effective

February 29th, 2016 by

PR and communication agencies are known for brainstorming with their employees to spark creative concepts—ideas that take shape as clever campaigns, strategies, taglines or other essential messages.

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How Fisher-Price’s Emotional Video Went Viral

February 21st, 2016 by

The 90-second video saw 1.7 million views in 24 hours, eventually soaring to more than 9 million and is now Fisher-Price’s top-viewed, most-shared video.

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Looking for a New PR Agency Job? Here’s Some Hard-Nosed Advice

February 21st, 2016 by

Rule #1: Your first responsibility isn’t to your PR agency, it’s to yourself and your family.

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Pierogies and Millennials Hook Up on Social Media—a Mini Case Study

February 12th, 2016 by

Mrs. T’s engaged agency Hunter Public Relation to make the bold move to target and develop a strong brand connection with millennials.

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PR Professionals as Leading Entrepreneurs

February 5th, 2016 by

PR pros’ jobs today are both multidisciplinary and business-oriented, thus requiring essential entrepreneurial skills.

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How an Agency and Its Partner Defeated Misinformation with Education

February 5th, 2016 by

Communicators know all too well how a piece of information can become so rooted in mainstream thought that it takes on a life of its own.

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How an Agency Used Content to Turn a Brand Into a Thought Leader

January 29th, 2016 by

The partners developed a content hub and editorial strategy that sought to provide largely unbranded and educational content to Ricoh’s target audience.