PR Agencies

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How to Make Your PR Creative Sessions Productive

June 24th, 2015 by

Being part of a PR creative session can be exhilarating, but also stressful. Here are some tips to make your work shine.

4 Ways to Avoid Overservicing PR Clients

June 22nd, 2015 by

Overservicing, doing more than you’re getting paid for, is a common challenge for PR firms and firm leaders. But it is a trained behavior that can be untrained.

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Building Successful Media Partnerships for Your Brand

June 19th, 2015 by

In an ideal partnership a brand and its media partner will share a like-minded audience, and both parties will have clear goals in mind for the campaign.

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5 Clues That It’s Time to Part Ways With a PR Client

June 17th, 2015 by

The opportunity to create great campaigns with clients is one of the most rewarding aspects of working in PR, but how do you part ways with a client when things aren’t working out?

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3 Ways to Stay Focused on Your PR Objectives

June 15th, 2015 by

In PR, focus is hard to achieve, especially when everything feels so urgent. But with a little muscle memory, focusing your words, your actions and your goals can be manageable.

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4 Tips for Securing Year-Round Media Coverage for a PR Campaign

June 12th, 2015 by

Pedigree teamed up with Weber Shandwick in an effort that spanned the United States and secured continued coverage for the brand across the media spectrum.

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How to Attract and Retain PR Clients

June 8th, 2015 by

Doing PR for a client is more than just getting them good clips. It is about understanding their business and helping it grow.

Key Questions for New Business

June 8th, 2015 by

When opportunity knocks, it’s important to ask the right questions in your initial discovery meeting to collect information that will be essential for developing a proposal that meets the prospect’s needs and exceeds expectations.

The Week in PR, June 1- June 8

June 8th, 2015 by

The revenge of old media, the popularity of PR and IHOP’s new dish.

Peel the Layers of KPIs for Better Social Insights

June 8th, 2015 by

KPIs are a good start, but don’t be beholden to them. For example, if your KPIs are monthly volume of mentions and share of voice versus competitors, key questions should be: What did people say about our products online? What was said about our competitors?