Being part of a PR creative session can be exhilarating, but also stressful. Here are some tips to make your work shine.
In an ideal partnership a brand and its media partner will share a like-minded audience, and both parties will have clear goals in mind for the campaign.
The opportunity to create great campaigns with clients is one of the most rewarding aspects of working in PR, but how do you part ways with a client when things aren’t working out?
Pedigree teamed up with Weber Shandwick in an effort that spanned the United States and secured continued coverage for the brand across the media spectrum.
KPIs are a good start, but don’t be beholden to them. For example, if your KPIs are monthly volume of mentions and share of voice versus competitors, key questions should be: What did people say about our products online? What was said about our competitors?