Despite numerous calls to use measurement to assess PR’s effectiveness, enhance its reputation and develop strategy, a new study shows more than half of PR professionals devote little or no time to measurement.
With Facebook leading the pack, social media channels are fast moving to a pay-for-play model. Yet nearly half of communicators surveyed by PR News are foregoing purchasing Facebook’s paid media offers.
In order to reach a notoriously finicky demographic, ExxonMobil and its partners created a campaign that leveraged multiple types of content.
PR News and Nasdaq Media Intelligence conducted a joint study this July, surveying more than 370 communications professionals to benchmark the state of PR measurement and get a clearer picture of PR pros’ grasp of analytics and insights.
It’s the age-old choice in PR. Do you want to work at an agency or in-house? Here are some thoughts on helping you answer that question.