PR Agencies

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Making the Move from Agency to In-House Communicator

July 29th, 2015 by

It’s the age-old choice in PR. Do you want to work at an agency or in-house? Here are some thoughts on helping you answer that question.

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3 Must-Ask Questions to Land the Right PR Firm

July 28th, 2015 by

The search for the right agency can be a tedious process, but it doesn’t have to be. It all starts with asking the right questions, even before requesting a proposal.

4 Tips for a Successful Social Media Takeover

July 24th, 2015 by

The change in voice and personality as a result of a takeover has the potential to invigorate longtime fans and newcomers alike.

5 Factors in Choosing a PR Agency

July 22nd, 2015 by

Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there.

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Starting Up PR for a Startup

July 21st, 2015 by

When working with a startup, you often have to go back to the basics. The client wants exposure, and you have to find ways to help them get it.

Larger Agencies Feel Financial Pain of Adding Skilled Labor to Staffs

July 20th, 2015 by

Gathering more talent needs to be offset by a boost in billable hours or profits suffer. That concept has been missing at larger PR firms, according to a new financial benchmarks study conducted by Gould + Partners for PR News.

How to Make Sure Visual Storytelling Stays Within the Law

July 20th, 2015 by

It is important to know that visual content marketing is like any other marketing or public relations platforms in that the same legal issues apply to all of these types of communications, regardless of format or distribution channel.

The Week in PR, July 13 – July 20

July 20th, 2015 by

The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise sharply.

Tamron Hall, anchor on the Today Show, with St. Baldrick's volunteers and Al Roker's head.

This is What a Successful Agency-Client Relationship Looks Like

July 17th, 2015 by

St. Baldrick’s TODAY Show appearance stems from a long-running relationship between the nonprofit and FleishmanHillard, stretching all the way back to 2007.

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5 Tasks for Effective Communications Leadership

July 14th, 2015 by

Strong leadership is essential to a goal-oriented, results-driven atmosphere in which the team operates harmoniously.