PR Agencies

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How an Agency Used Positivity to Launch a Successful PSA

May 6th, 2016 by

The statistics that the AICR and Williams Whittle worked with were jarring enough, but the data’s real strength was in its potential for empowerment. Instead of focusing on the potential ramifications of having an unhealthy lifestyle, they decided to focus on how a few simple changes could radically reduce cancer risk.

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2 Rebranding Tips to Help Refresh Your Image

April 15th, 2016 by

Rebranding is never easy. What is really behind a rebranding effort is an attempt to uproot deeply held misconceptions about a brand; a mere facelift isn’t going to fix these communications problems. As many communicators know, perception can be a powerful force when it’s working against you.

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3 Ways to Influence Consumer Behavior

April 8th, 2016 by

Whatever the reason behind a need for behavioral change, people don’t want to be engulfed in negativity. Unilever’s fans didn’t need to see more pictures of overstuffed landfills and environmental damage to change the way they thought about their empty shampoo containers. Instead, Unilever and Weber Shandwick were able to use inspiration, not desperation, to secure this campaign’s success.

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Bad Brand v Super Brand: Dawn of Justice

March 29th, 2016 by

While superheroes are fantasy, trying to be a Super Brand is not. It’s totally achievable. A Super Brand must have four characteristics similar to superheroes: show the end users your extraordinary abilities, demonstrate a strong moral code, exhibit the courage to stand up for something, and be resourceful and innovative with your approach. The parallels are (dare we say it?) uncanny.

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2 PR Tactics to Help Smash Fundraising Goals

March 25th, 2016 by

Any communicator who’s worked in the nonprofit space knows just how tricky it can be to stand out among the cacophony of worthy causes jockeying for donations. Havas PR and the IPLP focused on making an emotional connection with potential donors and linking up with already-existing trends to achieve their fundraising goals.

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How a Real-Time Content Hub Created a Global Stage for UNICEF

March 18th, 2016 by

Over the course of the UN General Assembly, the team never stopped producing real-time, high-quality content that always laddered back to UNICEF’s focus: children. With such powerful and timely content, UNICEF dominated the conversation with a 46% share of voice compared to other UN agencies.

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Agency’s Keen Media Relations Grew a Small Brand’s Business by 800%

March 17th, 2016 by

Through fervent media pitching, PR agency Konnect PR, was able to surpass every goal laid out by its brand partner.

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How PR Catapulted a Local Business to the National Stage

March 17th, 2016 by

Thanks to PR, MOVE Bumpers transformed from a regional business into a brand with national recognition in a matter of months.

The Week in PR

February 29th, 2016 by

Here’s something journalists don’t see often: a prompt and full press release from a brand that’s lost a court case.

Ditching PPT: How to Give Great PR Presentations Without Slides

February 29th, 2016 by

Most of us in PR have become accustomed to using slides for most or all of our presentations. But do we now rely on slides too much?