PR Agencies

snapchat_1

8 Snapchat Tips to Tuck Away for the Day Your Brand Starts Using It

September 15th, 2015 by

Let’s assume, for now, that Snapchat is just one of many work-related topics that’s causing you to lose sleep, but not something you’re using professionally. Here are some useful tips to consider for your as-yet-nonexistent Snapchat strategy.

How PR Inspired Thousands of Chicagoans to Share Meals and Discuss Their City’s Future

September 11th, 2015 by

The Chicago Community Trust tapped the communications expertise at Jasculca Terman Strategic Communications to not only elevate the trust’s visibility as a grant-making organization, but to emphasize the community foundation’s deep commitment to the Chicago area and its residents.

Public-Relations-and-media-relations-Pitches-How-Not-to-Pitch-the-media

Media’s POV: 5 PR Pitching Pet Peeves

September 11th, 2015 by

By thinking of the press as a partner, rather than as a resource, you enhance the chances of landing a prime-time interview, cover article or lead story for a client or for your organization.

Content-Marketing1-e1349182553634

10 Content Promotion Questions to Ask Before Typing a Single Word [infographic]

September 10th, 2015 by

Without a thorough promotional strategy, your content might as well be locked away in a leather-bound diary.

perpsssse

Live Streaming for Your Brand? 3 Questions to Consider Before Tapping the Periscope Icon

September 8th, 2015 by

To help you decide if you should participate in this dawn of live streaming apps, Erika Kauffman of agency 5WPR and a speaker at PR News’ Oct. 5 Social Media Summit in New York, answers three questions that may be on your mind while downloading the Periscope app.

images_ipv6

What PR Agencies Need to Know About the New Internet Protocol

September 8th, 2015 by

If your clients aren’t prepared for IPv6, they place themselves at a competitive disadvantage. PR pros have a responsibility to point this fact out and offer recommendations to eliminate this blind spot.

How Bruce Lee’s Yellow Jumpsuit Drove Brand Awareness for an Unsung Museum

September 4th, 2015 by

The Wing Luke Museum of the Asian Pacific American Experience partnered with Copacino+Fujikado to drive attendance to its Bruce Lee exhibit.

facebook_millennials-1200x800

A Yearly List That Can Help You Communicate with Millennials

September 3rd, 2015 by

Signs of the times: Jeb Bush goes on the offensive, attacking Donald Trump, but does so with a video on the Internet. Trump returns serve via Twitter and Instagram. Blue Bell Creameries, founded in 1907, goes all-out on social media to hail the return of Blue Bell Ice Cream to shelves in select markets after […]

millennials

A 3-Step Recipe for Marketing to Millennials

September 3rd, 2015 by

Human Rights Campaign’s Maureen McCarty, who will be discussing millennial content consumption trends at PR News’ Social Media Summit in New York on Oct. 5, shares some insights into her efforts to communicated with this key demo.

TOOLS

Is PR Behind the Technology Curve?

September 2nd, 2015 by

Here’s a snapshot of new tools that are changing the PR industry, and have the potential of upping your performance.