PR Agencies

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10 Content Promotion Questions to Ask Before Typing a Single Word [infographic]

September 10th, 2015 by

Without a thorough promotional strategy, your content might as well be locked away in a leather-bound diary.

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Live Streaming for Your Brand? 3 Questions to Consider Before Tapping the Periscope Icon

September 8th, 2015 by

To help you decide if you should participate in this dawn of live streaming apps, Erika Kauffman of agency 5WPR and a speaker at PR News’ Oct. 5 Social Media Summit in New York, answers three questions that may be on your mind while downloading the Periscope app.

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What PR Agencies Need to Know About the New Internet Protocol

September 8th, 2015 by

If your clients aren’t prepared for IPv6, they place themselves at a competitive disadvantage. PR pros have a responsibility to point this fact out and offer recommendations to eliminate this blind spot.

How Bruce Lee’s Yellow Jumpsuit Drove Brand Awareness for an Unsung Museum

September 4th, 2015 by

The Wing Luke Museum of the Asian Pacific American Experience partnered with Copacino+Fujikado to drive attendance to its Bruce Lee exhibit.

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A Yearly List That Can Help You Communicate with Millennials

September 3rd, 2015 by

Signs of the times: Jeb Bush goes on the offensive, attacking Donald Trump, but does so with a video on the Internet. Trump returns serve via Twitter and Instagram. Blue Bell Creameries, founded in 1907, goes all-out on social media to hail the return of Blue Bell Ice Cream to shelves in select markets after […]

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A 3-Step Recipe for Marketing to Millennials

September 3rd, 2015 by

Human Rights Campaign’s Maureen McCarty, who will be discussing millennial content consumption trends at PR News’ Social Media Summit in New York on Oct. 5, shares some insights into her efforts to communicated with this key demo.

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Is PR Behind the Technology Curve?

September 2nd, 2015 by

Here’s a snapshot of new tools that are changing the PR industry, and have the potential of upping your performance.

How Allstate Foundation and Its Agency Went Local With the Purple Purse Campaign

August 28th, 2015 by

Despite Purple Purse’s previous success in educating victims of financial abuse, the campaign needed to be bigger to make it easier for victims to get the resources they need.

5 Content Marketing Tips for PR Pros

August 26th, 2015 by

Content marketing is important. You may want to slam your head against your desk when someone uses it in a sentence these days, but PR and marketing pros are using it for a reason.

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PR News’ 2015 Platinum PR Awards Finalists Announced

August 25th, 2015 by

All the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26 at the Marriott Marquis in New York City.