PR Agencies

How a 60-Year-Old Brand and its Agency Partner Built a Twitter Following

September 25th, 2015 by

Even for a brand as well known as Just Born Quality Confections’ PEEPS, building its audience on an under-utilized social platform can be a staggering feat.

Corporate Cyber Shaming Survival Guide

September 23rd, 2015 by

Regardless of where a crisis starts, the real-time nature of digital media means that social conversations will move faster than your company can make decisions.

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The Epic List of Useless Words and Phrases (Continued)

September 22nd, 2015 by

There are many reasons people use clichés, catchphrases and trendy words of the day: it’s a communications shortcut, and for the most part it’s not illegal. Those are the only reasons I can think of. So, as in years past I present to you the Epic List of Useless Words, Sayings and Retorts. This is […]

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5 Brand Identity Writing Tips

September 21st, 2015 by

It is the PR writer’s job to develop and craft relevant and potent messaging that reinforces identity. Here are some tips to help you write with identity in mind.

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This PR Campaign Showed America Who Puts the Food on the Table

September 18th, 2015 by

Bayer CropScience tapped the agency Porter Novelli to engage consumers with information about American agriculture and celebrate the farming community.

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How Saint Gobain and Brownstein Group Reintroduced a Brand to the World

September 18th, 2015 by

What do you do when you’re a multibillion-dollar corporation with hundreds of thousands of employees around the world and no one recognizes your name?

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How Strategic Communications Drives Business Outcomes

September 16th, 2015 by

A well-conceived communications strategy drives business outcome and the return on investment delivers in ways that surprise even the most hardened business executives.

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8 Snapchat Tips to Tuck Away for the Day Your Brand Starts Using It

September 15th, 2015 by

Let’s assume, for now, that Snapchat is just one of many work-related topics that’s causing you to lose sleep, but not something you’re using professionally. Here are some useful tips to consider for your as-yet-nonexistent Snapchat strategy.

How PR Inspired Thousands of Chicagoans to Share Meals and Discuss Their City’s Future

September 11th, 2015 by

The Chicago Community Trust tapped the communications expertise at Jasculca Terman Strategic Communications to not only elevate the trust’s visibility as a grant-making organization, but to emphasize the community foundation’s deep commitment to the Chicago area and its residents.

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Media’s POV: 5 PR Pitching Pet Peeves

September 11th, 2015 by

By thinking of the press as a partner, rather than as a resource, you enhance the chances of landing a prime-time interview, cover article or lead story for a client or for your organization.