Perhaps the most important aspect that will determine climbing the ladder to a top position at a PR agency is how you perform during a presentation.
Ditch the hard sell in favor of supplying top-quality content. Serve the community and they’ll return the favor by helping you achieve your business goals.
Even for a brand as well known as Just Born Quality Confections’ PEEPS, building its audience on an under-utilized social platform can be a staggering feat.
There are many reasons people use clichés, catchphrases and trendy words of the day: it’s a communications shortcut, and for the most part it’s not illegal. Those are the only reasons I can think of. So, as in years past I present to you the Epic List of Useless Words, Sayings and Retorts. This is […]
Bayer CropScience tapped the agency Porter Novelli to engage consumers with information about American agriculture and celebrate the farming community.
What do you do when you’re a multibillion-dollar corporation with hundreds of thousands of employees around the world and no one recognizes your name?
A well-conceived communications strategy drives business outcome and the return on investment delivers in ways that surprise even the most hardened business executives.