PR communicators must find the benefits of a brand in its emotional place in the lives of customers. But how do you infuse creativity into a strategic campaign?
Yum! Brands expanded their role as a leader in hunger relief in the U.S. to create the World Hunger Relief campaign to help feed hungry people around the globe.
Nissan and its agency partner TBWA saw an opening for a clever campaign when Ferrari issued a cease and desist to musician and automotive enthusiast Deadmau5, who had given his Ferrari 458 Italia a custom meme-inspired makeover.
Ditch the hard sell in favor of supplying top-quality content. Serve the community and they’ll return the favor by helping you achieve your business goals.
Even for a brand as well known as Just Born Quality Confections’ PEEPS, building its audience on an under-utilized social platform can be a staggering feat.