It is the PR writer’s job to develop and craft relevant and potent messaging that reinforces identity. Here are some tips to help you write with identity in mind.
Bayer CropScience tapped the agency Porter Novelli to engage consumers with information about American agriculture and celebrate the farming community.
What do you do when you’re a multibillion-dollar corporation with hundreds of thousands of employees around the world and no one recognizes your name?
A well-conceived communications strategy drives business outcome and the return on investment delivers in ways that surprise even the most hardened business executives.
Let’s assume, for now, that Snapchat is just one of many work-related topics that’s causing you to lose sleep, but not something you’re using professionally. Here are some useful tips to consider for your as-yet-nonexistent Snapchat strategy.
The Chicago Community Trust tapped the communications expertise at Jasculca Terman Strategic Communications to not only elevate the trust’s visibility as a grant-making organization, but to emphasize the community foundation’s deep commitment to the Chicago area and its residents.
Without a thorough promotional strategy, your content might as well be locked away in a leather-bound diary.
To help you decide if you should participate in this dawn of live streaming apps, Erika Kauffman of agency 5WPR and a speaker at PR News’ Oct. 5 Social Media Summit in New York, answers three questions that may be on your mind while downloading the Periscope app.
If your clients aren’t prepared for IPv6, they place themselves at a competitive disadvantage. PR pros have a responsibility to point this fact out and offer recommendations to eliminate this blind spot.