PR Agencies

5 Tips to Launch an Electrifying Corporate Narrative

November 2nd, 2015 by

No matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail.

How an Agency and its Partner Turned a New Product Into a Best Seller

October 30th, 2015 by

Kaplow and Conair managed to create enough excitement that the Curl Secret sold out in stores before the first paid advertisement appeared.

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PR News Announces Winners of 2015 Agency Elite Awards

October 27th, 2015 by

PR News recognized the winners and honorable mentions at its 2015 Agency Elite Awards luncheon at the Marriott Marquis in New York’s Times Square on October 27, 2015.

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Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success

October 27th, 2015 by

What happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog. At the Oct. 26 Platinum PR Awards Luncheon in NYC, PR News honored the top PR campaigns of the past […]

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PR News Announces 2015 Platinum PR Award Winners

October 26th, 2015 by

PR News recognized the winners and honorable mentions at its 2015 PR Platinum and Agency Elite Awards luncheon at the Marriott Marquis in New York’s Times Square on October 27, 2015.

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What It Means to Be a PR Intern

October 23rd, 2015 by

Today’s PR internships are more competitive than ever. Here are some valuable tips to spend that uncertain time as an intern to your advantage.

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Creativity in Strategic Communications

October 21st, 2015 by

PR communicators must find the benefits of a brand in its emotional place in the lives of customers. But how do you infuse creativity into a strategic campaign?

How an Agency Can Turn a National Campaign Into a Global One

October 16th, 2015 by

Yum! Brands expanded their role as a leader in hunger relief in the U.S. to create the World Hunger Relief campaign to help feed hungry people around the globe.

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The Advantages of a Midsize PR Agency

October 12th, 2015 by

Are there advantages that midsize PR agencies hold over larger firms? Denise Vitola seems to think so and outlines some reasons why.

How Nissan and its Agency Got Deadmau5 to Fall in Love With The GT-R

October 9th, 2015 by

Nissan and its agency partner TBWA saw an opening for a clever campaign when Ferrari issued a cease and desist to musician and automotive enthusiast Deadmau5, who had given his Ferrari 458 Italia a custom meme-inspired makeover.