To stand out in a crowded industry, Valvoline and Cohn & Wolfe realized they needed to take an extra step and get their audience involved in the campaign.
Social media continues to muddy media relations. Should PR pros spend more time using social to communicate directly with their audience or should they reverse course and invest more time in traditional media outreach?
By partnering with high-profile subjects and initiating fun and interesting real-world efforts, AARP and Coburn Communications were able to secure more than 500 total media placements, which resulted in nearly 2.5 billion media impressions through the course of the campaign.
PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.
Even savvy nonprofits like the Boys & Girls Club of Harlem can struggle to break through the noise. But never fear, that’s where an agency partner comes in.
Of the PR pros who responded to a PR News survey this month, only 34% said they know what the Barcelona Principles are.
Winner: Nebo Agency – Nebo Helps Brands Help People Through Its Human-Centered Approach to PR and Marketing Nebo began with just two employees in 2004 when brothers Brian Easter and Adam Harrell decided to bring… Continued
Winner: Hunter Public Relations – Mrs. T’s Pierogies Takes a Seat at the Millennial Table For years, Mrs. T’s Pierogies targeted the quintessential middle-aged mom; more specifically, the head of household in charge of purchasing… Continued
There are few places on the Internet louder than YouTube. So when Unilever tapped Weber Shandwick to help it completely take over hair care on the platform, the partners had their work cut out for them.