Those who work there like to think of SHIFT as a “leading edge culture,” starting with its early embrace of social through it recently achieving a Google Analytics Certified Partnership (the first PR agency to… Continued
The Thomas Collective (TTC) conducts an annual “Happiness Audit,” a survey that Human Resources administers with each person in the office. This helps determine what improvements, if any, can be made within the company to… Continued
Weber Shandwick is collaborative, digital, diverse, and passionate. Add to that “super innovative and fun” and “entrepreneurial,” in the words of its employees. Weber Shandwick is a team of strategists, analysts, producers, designers, developers, campaign… Continued
To stand out in a crowded industry, Valvoline and Cohn & Wolfe realized they needed to take an extra step and get their audience involved in the campaign.
Social media continues to muddy media relations. Should PR pros spend more time using social to communicate directly with their audience or should they reverse course and invest more time in traditional media outreach?
By partnering with high-profile subjects and initiating fun and interesting real-world efforts, AARP and Coburn Communications were able to secure more than 500 total media placements, which resulted in nearly 2.5 billion media impressions through the course of the campaign.
PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.
Even savvy nonprofits like the Boys & Girls Club of Harlem can struggle to break through the noise. But never fear, that’s where an agency partner comes in.
Of the PR pros who responded to a PR News survey this month, only 34% said they know what the Barcelona Principles are.