PR Agencies

2015 Top Places to Work in PR: Reputation Partners

December 9th, 2015 by

Reputation Partners strives to be a workplace that gives all employees real opportunities for ongoing career development and professional growth. Both praise and constructive feedback play a big role in Reputation Partners’ culture. Everyone always… Continued

2015 Top Places to Work in PR: Ruder Finn

December 9th, 2015 by

Ruder Finn’s employees are true boundary-pushers, always seeking to stretch their abilities and fast track their careers. Its “challenge culture” encourages people to explore projects that push them out of their comfort zone, be adventurous… Continued

2015 Top Places to Work in PR: SHIFT Communications

December 9th, 2015 by

Those who work there like to think of SHIFT as a “leading edge culture,” starting with its early embrace of social through it recently achieving a Google Analytics Certified Partnership (the first PR agency to… Continued

2015 Top Places to Work in PR: The Thomas Collective

December 9th, 2015 by

The Thomas Collective (TTC) conducts an annual “Happiness Audit,” a survey that Human Resources administers with each person in the office. This helps determine what improvements, if any, can be made within the company to… Continued

2015 Top Places to Work in PR: Vantage PR

December 9th, 2015 by

Vantage PR believes in a healthy mix of working hard and playing hard, and strongly believes that by interjecting a little fun in a professional environment, it can provide a greater sense of community and… Continued

2015 Top Places to Work in PR: Weber Shandwick

December 9th, 2015 by

Weber Shandwick is collaborative, digital, diverse, and passionate. Add to that “super innovative and fun” and “entrepreneurial,” in the words of its employees. Weber Shandwick is a team of strategists, analysts, producers, designers, developers, campaign… Continued

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How Valvoline and its Agency Used Competition to Drive a Campaign

December 4th, 2015 by

To stand out in a crowded industry, Valvoline and Cohn & Wolfe realized they needed to take an extra step and get their audience involved in the campaign.

New Media Relations

‘Who Needs Media Relations? I Can Reach My Audience via Social’ & Other Misperceptions

November 24th, 2015 by

Social media continues to muddy media relations. Should PR pros spend more time using social to communicate directly with their audience or should they reverse course and invest more time in traditional media outreach?

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How AARP and its Agency Created the Year of the Boomer

November 20th, 2015 by

By partnering with high-profile subjects and initiating fun and interesting real-world efforts, AARP and Coburn Communications were able to secure more than 500 total media placements, which resulted in nearly 2.5 billion media impressions through the course of the campaign.

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How Strategic Communications Can Define Corporate Reputation

November 18th, 2015 by

PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.