A new quarterly survey of 100 PR agency firm leaders by the PR Council shows tight budgets and proving ROI top the list of concerns as the year winds down. The survey’s results were provided early exclusively to PR News Pro.
PR Agencies
The Week in PR
October 31st, 2016 by Seth ArensteinA review of the week’s stories, trends and personnel moves in PR. This week’s edition includes Gutenberg’s spinning off Lumina, the mishandled crisis at an amusement park down under, a false alarm over the use of influencers and Fox’s CCO is leaving.
2016 Agency Elite Awards: Marketing Communications
October 19th, 2016 by Mark RenfreeWinner: RF|Binder – Changing Public Perception of Algae: A Groundswell Marketing Campaign from the Thrive Brand RF|Binder was tasked with bringing to market the first-ever culinary algae oil: Thrive. During the launch, the agency sought… Continued
PR News Honors the 2016 Agency Elite Award Winners and Honorable Mentions
October 19th, 2016 by Ian James WrightPR News celebrated the agencies that set benchmarks of excellence in client PR efforts, as well as internally, at its annual awards luncheon Oct. 19, where the 2016 Platinum PR Awards were also celebrated. Florencia Lozano of “Narcos” and comedian Aparna Nancherla were on hand to present awards to recipients.
2016 Agency Elite Awards: Media Relations
October 19th, 2016 by Mark RenfreeWinner: Cone Communications – 2015 Jiffy Lube National Donut Day Jiffy Lube’s senior leadership is especially keen on driving business around tire services. Cone saw an opportunity to align tire services with National Donut Day, focusing on… Continued
2016 Agency Elite Awards: Nonprofit/Association
October 19th, 2016 by Mark RenfreeWinner: SKDKnickerbocker – Katrina 10: Resilient New Orleans The 10-year anniversary of Hurricane Katrina marked a milestone in the City of New Orleans’ recovery and presented an opportunity to showcase what “resilience” means in practice. With… Continued
2016 Agency Elite Awards: Product Launch
October 19th, 2016 by Mark RenfreeCo-Winner: Alpaytac Marketing Communications/Public Relations – SharkNinja Enters Coffee Market with Ninja Coffee Bar Launch When a client has never been in the coffee category and plans to launch a coffeemaker, an agency has got… Continued
2016 Agency Elite Awards: Community Relations
October 19th, 2016 by Mark RenfreeCo-Winner: Sage Communications – Leadership Greater Washington Fully Integrated Communications Campaign Sage Communications first conducted a messaging session with key organizational stakeholders, wherein a messaging hierarchy and matrix were established. Sage then created guideline materials for… Continued
2016 Agency Elite Awards: Consumer Marketing
October 19th, 2016 by Mark RenfreeCo-Winner: MWWPR – Consumer Marketing Practice MWW’s consumer practice enjoyed an exceptional year in 2015, punctuated by a series of high-profile account wins. As communications management consultants, MWW’s consumer practice looked across the agency and… Continued
2016 Agency Elite Awards: Content Marketing
October 19th, 2016 by Mark RenfreeCo-Winner: Atomic 212 Group – Lucy the Robot Rather than employing the scattergun approach that many PR agencies use—whereby the PR practitioner simply comes up with an angle and feeds it to relevant media contacts—Atomic 212… Continued