PR Agencies

2015 Top Places to Work in PR: The Thomas Collective

December 9th, 2015 by

The Thomas Collective (TTC) conducts an annual “Happiness Audit,” a survey that Human Resources administers with each person in the office. This helps determine what improvements, if any, can be made within the company to… Continued

2015 Top Places to Work in PR: Vantage PR

December 9th, 2015 by

Vantage PR believes in a healthy mix of working hard and playing hard, and strongly believes that by interjecting a little fun in a professional environment, it can provide a greater sense of community and… Continued

2015 Top Places to Work in PR: Weber Shandwick

December 9th, 2015 by

Weber Shandwick is collaborative, digital, diverse, and passionate. Add to that “super innovative and fun” and “entrepreneurial,” in the words of its employees. Weber Shandwick is a team of strategists, analysts, producers, designers, developers, campaign… Continued

How Valvoline and its Agency Used Competition to Drive a Campaign

December 4th, 2015 by

To stand out in a crowded industry, Valvoline and Cohn & Wolfe realized they needed to take an extra step and get their audience involved in the campaign.

New Media Relations

‘Who Needs Media Relations? I Can Reach My Audience via Social’ & Other Misperceptions

November 24th, 2015 by

Social media continues to muddy media relations. Should PR pros spend more time using social to communicate directly with their audience or should they reverse course and invest more time in traditional media outreach?


How AARP and its Agency Created the Year of the Boomer

November 20th, 2015 by

By partnering with high-profile subjects and initiating fun and interesting real-world efforts, AARP and Coburn Communications were able to secure more than 500 total media placements, which resulted in nearly 2.5 billion media impressions through the course of the campaign.


How Strategic Communications Can Define Corporate Reputation

November 18th, 2015 by

PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.

Bridget Kelly (center-left) and Luke James (center-right) at HELLO Harlem event.

Agency Fuses Star Power With #HELLOHarlemNYC for the Boys & Girls Club

November 13th, 2015 by

Even savvy nonprofits like the Boys & Girls Club of Harlem can struggle to break through the noise. But never fear, that’s where an agency partner comes in.


PR News Survey: Two-Thirds of PR Pros Remain Unaware of Barcelona Principles

November 12th, 2015 by

Of the PR pros who responded to a PR News survey this month, only 34% said they know what the Barcelona Principles are.


PR News Announces 2015 Digital PR Awards Winners

November 9th, 2015 by

PR News recognized the winners and honorable mentions at its 2015 Digital PR Awards luncheon at the Yale Club in New York City on November 9, 2015.