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PR Insider: What the Future Holds for Traditional PR Tactics

Are you relying on traditional PR services or are you creating an integrated social PR program? How you answer can significantly impact your work. | MORE »

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Top Programs from the 2014 CSR A-List

This year’s CSR A-List features top agencies and bold initiatives in the realm of corporate social responsibility.  | MORE »

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3 Key PR Disciplines Needed to Climb the Company Ladder

Social media has quickly moved to the top of the PR food chain. Sure, communicators have to know their way around social platforms and what distinguishes one social channel from another. But if PR pros want to advance within their organization—and land bigger salaries—they should reconsider some of the profession’s more traditional skillsets.
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5 Ways Brands Are Leveraging March Madness

From the Oval Office to your local watering hole, the upcoming NCAA Men’s Basketball Tournament is dominating conversations and creating buzz. | MORE »

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What Makes a Great PR Employee? Let Us Count the Ways

In the PR field, an effective employee knows how to pitch a story, cultivate relationships with the media and knock out a press release that stakeholders are going to want to read. But there are other facets that make a great employee, and transcend the day-to-day operation, as indicated by an informal inquiry of PR News’ audience. | MORE »

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GM’s “Internal” Recall Video Really Meant for Wider Audience

General Motors’ chief executive Mary T. Barra explained the company’s second massive round of recalls in as many months, saying, “Something went very wrong in our processes in this instance, and terrible things happened.” | MORE »

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GE’s Duchamp on Finding Meaning in Social Analytics

Social media measurement should be a holistic snapshot of engagement. Digital communications pros should capture the full spectrum of data. | MORE »

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PR Insider: Confidence Strategies for Women in PR

This is not another piece about the glass ceiling. It’s about what women in PR can do right now to improve their odds of getting to the top. | MORE »

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How Skype Transformed its Image With Branded Content

PR has changed radically in the last few years, and the tools in our arsenal seem to expand on an almost daily basis. Perhaps none has been getting as much attention as the advent of branded content.  | MORE »

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‘Old School’ Print Magazine Boosts Insurance Brand

Long before “brand journalism” and “content marketing” became sexy buzzwords, custom publishing was connecting brands to their customers with targeted content. | MORE »

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