How I Used a Knowledge Gap to Learn About Integrated Marketing

September 19th, 2016 by

In this weekly feature we ask PR pros to spot trends and discuss how they are reacting to them. In this edition we hear from Stephanie Elsea, VP, communications, Southwest Affiliate, American Heart Association.


Tips for Creating a Measurable Video Strategy Across Facebook, YouTube and Other Platforms

September 19th, 2016 by

With 8 billion average daily video views on Facebook, 4 billion+ on YouTube and one hour of video uploaded to YouTube ever second, the path ahead for brand communicators seems clear: commit to video. But with that much video in the social ecosystem, how can you compete, especially when videos taken during a Beyoncé concert September 10 showing a pre-arranged marriage proposal for her dance captain receive more than 5 million views? We asked PR pros with video expertise and restricted the conversation to brand video on Facebook and YouTube.


Honesty, Accountability, Apology, Investigation Urged for Wells Fargo

September 19th, 2016 by

You saw the headlines Sept. 8 and 9 discussing the record payment of $185 million Wells Fargo made to regulators. The basic details surrounding the reason for this fine also are well known: Some 5,300… Continued


The Week in PR

September 19th, 2016 by

A recap of the week’s news in PR, including announcements about people. The lead item looks at how Twitter might have found itself a good niche live streaming NFL Thursday Night games. Another item notes that Heather Bresch, CEO of EpiPen maker Mylan, this week will be in the hot-seat on Capitol Hill explaining how her company can justify raising prices of the life-saving device by some 400%.


YouTube Just Got More Social With Its New ‘Community’ Tab

September 16th, 2016 by

More than a billion people watch countless hours of video every day on the platform, making it one of the largest social networks around. But YouTube’s biggest flaw is that it’s never felt very social. That’s all about to change. YouTube announced the public beta for a new feature called “Community,” which aims to make the platform a much more socially engaging destination.


Dealing With International Media: Time Zones, Language, Culture and Other Factors

September 16th, 2016 by

The next time you think you are having a tough day in PR dealing with media in the U.S., count yourself on the lucky side. You could be dealing with media around the world. Time zones, language, culture and other factors make dealing with international media much more complex and difficult than strictly doing U.S. media outreach.


Colin Powell’s Emails and Your Brand in the Post-Privacy World

September 15th, 2016 by

It’s getting to the point where we should start to doubt whether digital privacy is a reliable concept anymore. For PR professionals in particular, it’s time to put that doubt into practice in their internal communications. Email and Twitter DMs are not mediums where one can safely blow off steam or otherwise behave unprofessionally.


Facebook Makes It Easier for Brands to Get Discovered on Messenger

September 14th, 2016 by

Facebook announced several new features in its latest Messenger update, a few of which may make it easier for brands to get their Messenger accounts discovered. The update includes simpler in-app purchases, a sharing option for individual messages and an introductory screen when users begin a Messenger interaction.

shooting video

5 Ways to Make Your Facebook Videos More Engaging

September 14th, 2016 by

Facebook, among others, is rapidly becoming a video-centric platform, and its algorithms are rewarding communicators who take the time to post video. But not all video is created equal, and you’ll find that those communicators who know how to play the game regularly see more views and more engagement with their video content than those who are fumbling in the dark.


Welcome, Wells Fargo, to the Crisis Club

September 13th, 2016 by

Wells Fargo became part of a club Sept. 9 that it had no interest in joining. For want of a better term, we’ll call it a crisis club, although the media and PR practitioners use that word too loosely when describing smaller issues and dilemmas. Full disclosure: The crisis club exists only as a conceptual construct. Sort of like the fake Wells Fargo accounts.