Topics


avatar

4 Tips for Using Twitter to Pitch Journalists

Communicators have been turning to Twitter more frequently to pitch reporters. Here are some tips to break through the clutter.  | MORE »

Tags: , , , | Leave a comment

avatar

‘Facebook at Work’ Looks to Take Over Office Communications

According to a Financial Times report, “Facebook at Work” will put familiar Facebook functionality such as messages, groups and the News Feed to use for enterprises, helping employees collaborate better. | MORE »

Leave a comment

avatar

Six Questions in Search of Crisis Communications

While gut instinct may prove a legitimate guide, I’ve found that asking a few simple questions can make choosing which projects to bypass a lot easier. | MORE »

Leave a comment

avatar

Case Study: How Telecom Company Boosted Lines of Communication

Vantage was able to combine long-term PR campaign strategies — along with its media relations and social media chops — to bolster Voxbone’s audience in a way that drove customer interest and engagement: a PR home run. | MORE »

Leave a comment

avatar

How to Reconfigure a (Bad) Press Release

If you want news professionals to publish or comment on your news release, it has to be news, and has to provide benefits to the media outlet’s audience. | MORE »

1 Comment

avatar

Survey Finds Broad Use of Social Listening

About two-thirds of marketing and advertising executives said they collect metrics and analytics for their social programs, according to the survey. And about 14 percent of the respondents said they do not monitor such programs. | MORE »

Leave a comment

avatar

Fresh Facebook Strategies Needed as the ‘Like Gate’ Dies

With the end of the Like Gate, the onus is now on communicators not only to create more original content, but also make sure the content is catering to users who more closely align with business value and, PR execs hope, can be converted into customers. | MORE »

Leave a comment

avatar

Al Roker’s World Record Weather Report Makes for Easy PR Win

Al Roker’s 34-hour weather reporting Rokerthon exhibited some of the most basic tenets of good PR. | MORE »

Tags: , , , | Leave a comment

avatar

4 Ways Social Media is Changing Brand Management

Online conversation has created a world where brands negotiate their public image with consumers daily. Many live, die or thrive by the social media sword. | MORE »

Tags: , | Leave a comment

avatar

Infographic: How Do PR Pros Use Social Listening Data?

In a PR News/Business Wire survey, 26% of professional communicators said that social media monitoring has “not yet” had an obvious impact on their companies.  | MORE »

Leave a comment