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Media Management: Navy Pier PR a Lifesaver After Media Snafu

A major complication arose when, on the eve of an important press announcement, a Chicago Sun-Times columnist reported incorrectly that Navy Pier would “sell naming rights” to redevelopment project which had been sponsored by a legacy gift.

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That’s a Wrap: How CPG Companies Use Visual Storytelling

Find “owned” content that lends itself to visual storytelling. Slice and dice the content and package it with social channels using online photos, video and other forms of digital communication.

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Infographic: How You Spent Your Time Online in 2014

This clever infographic breaks down how people spent their minutes on the Internet in 2014 vs. 2013. Take a look to see which platforms are on the rise.

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7 Reasons Tumblr Matters to PR Pros and Marketers

Tumblr currently hosts 220 million blogs, and as long as Marissa Mayer is at the helm of Yahoo, it’s safe to assume that the parent company will tend to the growth of the blog network.

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6 Tips for Influential Writing on Social Media

There is a lot of content out there to compete with and knowing how to write for social media ensures you don’t get lost in the noise.

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PR Insider: Corporate Communications in a Collaborative Economy

Business leaders need closer collaboration with their chief communication officers in order to gain a holistic view of the challenges and opportunities facing their brand.

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As ‘Deflategate’ Unfolds, Patriots Enter Full-On Damage Control

The New England Patriots could not make ‘Deflategate,’ the still-developing story about the team using deflated footballs during Sunday’s AFC Championship Game go away. Watching how the Patriots handle full-on damage control mode should provide professional communicators with some key crisis communications lessons.

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3 PR Tips for Visual Storytelling via YouTube

A picture is worth a thousand words, we’re told. So what’s the return for lush, well-crafted video programming that helps get your message out? Brands and organizations of all stripes are starting to ramp up … | MORE »

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Facebook Cracking Down on Fake News and Hoaxes

On Tuesday, Facebook announced an effort to clamp down on “hoaxes” and fake news stories, which are known to spread rapidly through the network’s more than 1 billion users. What does this mean for PR and communications professionals?

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Want to Build Your Social Media Presence? Ignore Some of Those ‘Best Practices’

As keynote speaker at PR News’ Feb. 11 Google Conference, Sean Gardner will share practical tips on how he builds his social presence and discuss why focusing on yourself and your own message can be self-defeating.

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