Topics


avatar

3 Tips for Making Your Instagram Page Stand Out

If a picture is a worth a thousand words then your Instagram account can be worth a good deal more, in terms of growing your audience and giving your products and/or services some sales lift.

 | MORE »

Leave a comment

avatar

4 Essential Components of a Successful Press Release

Whether you’re working with multiple clients through an agency or in-house for a brand, you have to be able to accurately explain what you want the media to see in order for them to take notice. Let’s take a look at the must-haves of a great press release.

 | MORE »

1 Comment

avatar

5 Bad Management Habits That Can Lead to PR Crises

A poorly managed organization—particularly one in which employees are discouraged from raising legitimate concerns—is ripe for PR crises that could adversely impact a company, its employees, customers, investors and other stakeholders.

 | MORE »

Leave a comment

avatar

Patricia Arquette Steps on Her Powerful Message at Oscars

During her acceptance speech for Best Supporting Actress (“Boyhood”), Patricia Arquette made an impassioned plea for women’s right’s and wage equality. But her follow-up comments may have compromised the initial message.

 | MORE »

1 Comment

avatar

PR Insider: Keeping the Message Focused in a Crisis

When you or your client is hit with a crisis, perhaps the most important thing you can do is keep your message focused.

 | MORE »

Leave a comment

avatar

Curtain Rising for PR to Produce Bolder Events

Despite the digital onslaught and consumers being surgically attached to their smartphones—and seldom looking up from said devices—live events and conferences increasingly are becoming key marketing components for brands and organizations.

 | MORE »

1 Comment

avatar

Carve Another Niche

Amid the economic doldrums of the last several years, PR pros could make a good argument that less is more regarding professional services. But as the economy finally gets off its back, it seems that having diverse services is starting to be vogue (again). A recent and exclusive study by Gould + Partners found 64 PR specialties now being offered to clients.

 | MORE »

Leave a comment

avatar

Metrics Still Operate in a Vacuum

It is easier than ever to collect data about how your online communication is working. It seems that most organizations are sticking with the easy stuff, however. What happens after someone likes your brand or shows up on your webpage? Even if they “engage” with your brand on social media, where does that lead?

 | MORE »

Leave a comment

avatar

Communication Tips to Keep Staff Churn at Bay

We have to think about the real implications of staff turnover. We all know that it costs more to recruit, replace and retrain people, and that we should have kept that person from bolting in the first place. So what are some talent-retention strategies that may get your stars to stay?

 | MORE »

Leave a comment

avatar

Toxins as Relationship-Killers

Just like a virus, relationship toxins can’t be quickly eradicated once they’re in your brain; however, they’re susceptible to inoculation. Once you know they exist, you can build natural defenses to prevent them from taking root in the future.

 | MORE »

Leave a comment