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3 Types of Measurement Tools to Eye for Your Next Campaign

March 31st, 2016 by

Once you’ve developed a program and set your KPIs, how exactly do you go about doing the work of measuring? The communications space is now inundated with a motley collection of tools ranging from free to prohibitively expensive. And they all promise to be the alpha and omega of your measurement needs. But PR pros looking for a little guidance on some of the tools available to communicators needn’t worry.

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Instagram to Extend Video Limit to 60 Seconds

March 30th, 2016 by

PR pros no longer have to try and stuff their messages into a confining 15-second window. With its decision to sort posts in a user’s feed algorithmically instead of showing them in reverse chronological order, the extension of Instagram’s video limit will give communicators more room to create content that users are sure to engage with, which will help brands secure a top spot in users’ feeds.

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Bad Brand v Super Brand: Dawn of Justice

March 29th, 2016 by

While superheroes are fantasy, trying to be a Super Brand is not. It’s totally achievable. A Super Brand must have four characteristics similar to superheroes: show the end users your extraordinary abilities, demonstrate a strong moral code, exhibit the courage to stand up for something, and be resourceful and innovative with your approach. The parallels are (dare we say it?) uncanny.

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6 Ways Cognitive Science Can Improve Your Communications

March 29th, 2016 by

How easy would it be to do your job if you could read minds? You’d know exactly what kind of pitch would catch that reporter’s eye, what tweet would be retweeted by Taylor Swift, what video you could make that would go viral.

It would be unwise for us to hold our breath hoping to develop mutant powers, but the good news is that by studying cognitive science, we’re halfway to telepathy.

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Facebook Efforts in Pakistan Show Doing Good Sometimes Hits a Snag

March 28th, 2016 by

Doing corporate responsibility well is not as easy as it appears. Facebook has learned that lesson more than once with its Safety Check feature, which hit another snag in Pakistan last weekend when the inquiring message that was supposed to be sent to those in and around Lahore, Pakistan, went to Facebook users as far away as the U.S.

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How to Distinguish a Brand with a Fully Integrated PR Mix

March 28th, 2016 by

PR needs to be more than just a one-trick pony. Integrating the three main components of the public relations mix—media relations, social media and content marketing—will amplify your brand’s goals, getting your message in front of consumers across several platforms and solidifying a call to action.

Tips to Create Instagram Contests That Will Raise Brand Awareness

March 28th, 2016 by

As a PR pro your job is to garner attention for a client or brand. A well-executed Instagram contest can be a great tactic to achieve increased visibility.

Six PR Storytelling Rules We Should Pick Up From Classic Movies

March 28th, 2016 by

In a world focused on shareable content, we struggle to find ways to make our stories stand out. What makes someone read what we write, watch our video and more important, remember it and engage others by retelling it?

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Tips and Tactics for Communicators When the CEO Is at the Center of a Controversy

March 28th, 2016 by

It’s important for communicators to remain calm and collect the facts. In a situation where the CEO is the focus of media scrutiny, one way to do that is for communicators to play journalist and literally interview the CEO. Senior communicators should have the kind of relationship with the CEO where he or she can discuss things with communicators and confide in them.

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How to Align Business Goals With KPIs and Impress the C-Suite

March 28th, 2016 by

With the plethora of tools available and an abundance of social metrics crying out for attention, what are the best metrics to measure?