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Writer, Teach Thyself

Write exceedingly well and you’ll increase your chances of succeeding in your workplace and in the job market. Write poorly and you’ll increase the burden of work for your colleagues and be seen as potentially expendable in economic downturns. That’s just how it is. This is doubly true if you’re a PR professional or journalist. […] | MORE »

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How LEGO’s Global Innovation STEM Award Program Cut Through the Media Clutter

The 2014 FIRST LEGO League Global Innovation Award program provides an example of how non-profit organizations can get on the media map and increase awareness with stakeholders. | MORE »

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8 Video Scripting Tips for PR Pros

Writing for online video is similar to other writing public relations professionals do. They all emphasize getting to the point quickly and making it stick with the audience. | MORE »

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Get Emotional and Watch Fans Share Your Content More Frequently

Have share will travel. Social media engagement within the travel sector grew 24 percent from January through May, compared with the same period last year, according to an exclusive study for PR News by social media analytics company Shareablee. | MORE »

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How to Protect Your Brand From Digital Information Leaks

In an environment of bitter competition, overlapping priorities and increasing use of unsecured digital communications systems, the threat of information leaks is greater than ever. How can we, as communications professionals, implement safeguards to ensure our brand is protected? | MORE »

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Periscope Up: How Southwest, Adobe and Human Rights Campaign Use PR’s Hottest New App

It was inevitable that Periscope would become a blazing-hot PR tool. With its super-easy interface and Twitter integration, the potential for using Periscope to personalize your conversation with customers seems endless. | MORE »

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What You Need to Know to Improve Your Company’s Social Media Policy Guidelines

The onus is on PR to create a social media policy (we hope you have already, but surveys show plenty of companies have not). Once your policy is written, the work is far from done. It’s also on you to update the policy. Social media policies should be living, breathing documents. | MORE »

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3 Real-Time Communications Tactics From an Iconic Branding Moment

Ever since branded real-time social media posts started going viral, communicators have been on the lookout for the tweet that lays the golden egg. | MORE »

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Supreme Decisions: 7 Guidelines for Brands Joining National Conversations

It’s been a busy two days for the U.S. Supreme Court. On June 25, the court ruled that under the Affordable Care Act the federal government can provide nationwide tax subsidies to help people buy health insurance. This morning, the Supreme Court ruled that the U.S. Constitution guarantees a nationwide right to same-sex marriage. | MORE »

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6 Instagram Hashtag Recommendations for Brands

While much has changed on Instagram since its launch in 2005, one thing that has remained constant is the platform’s use of hashtags—the all-important connectors that allow brands to tell their stories, associate themselves with trends and monitor campaigns. | MORE »

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