For brands and organizations that are just beginning to develop their online video programming, a good deal of the content will initially focus on creating mini documentaries and conducting interviews with C-level executives and other senior managers.
Launched in 2008 as Virtual Piggy (VPIG), Oink realized that it needed to rebrand to increase its appeal to the hip, young Generations Y and Z that its products were created for, as well as their parents—the buyers of the digital wallet service. The revamp needed to differentiate the brand, whose products include an app and a debit card, from competitors in what is an increasingly congested market.
Being knowledgeable with video editing, coding and website development as well as data analysis and research are critical skills for those seeking career advancement, according to more than a dozen millennials in PR and communications who gathered last month for PR News’ inaugural Millennial Roundtable.
The new definition of owned media is simple: If we create and approve content, it’s owned. It wasn’t long ago when owned media simply was the content on our website. Today owned media has moved from being a site to becoming how a customer experiences the brand’s voice.
Golin and Always on Communications helped generate brand awareness for PetSmart Charities, Inc. and its documentary, “The Journey Home: A Rescue Waggin’ Story,” which tells the story of the rescue of two homeless dogs.
PR pros on a quest toward communications supremacy would do well to check out some of these hidden gems from the AP Style Guide.