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Brands’ Brief Instructional Videos Got the Most Shares on Facebook in ’15

The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook. | MORE »

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Five Ways Social Listening Will Become Audience Intelligence in ’16

Social listening doesn’t cut it. Audience intelligence is replacing it. | MORE »

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How Call of Duty Used Snapchat to Ignite Its Community

Activision and Edelman created the first ever in-game integration with Snapchat by installing a “hack” in the Black Ops 2 online multiplayer maps.  | MORE »

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8 Crisis Management Policies for PR Pros

When a crisis strikes your brand, how you communicate with employees is at least as important as how you communicate with the media and the outside world. | MORE »

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Chipotle Changes PR Recipe as News Worsens for Burrito Slinger

Chipotle and Edelman end their relationship as the burrito maker is in legal trouble and December sales plummet 30%.  | MORE »

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5 Ways to Use Social Data to Build a Winning PR Campaign

By weaving social data into your PR campaign tactics, you can remain in tune with your audience, anticipate shifts in trends and achieve a greater ROI for your efforts.  | MORE »

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10 Rules for Writing Great Social Media Content

Writing for social media is unlike writing for any other content channel. Here are some tips on how you can sharpen your skills. | MORE »

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Volkswagen CEO Apologizes for Diesel Scandal at CES 2016

Do Herbert Diess’ remarks set the right tone for renewing trust in Volkswagen? | MORE »

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CES 2016: What the Internet of Things and a Wild West of Data Means for PR

On Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.  | MORE »

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4 Ways to Prepare for Your PR Job Interview

More preparedness equals fewer things to worry about, which lets your personality shine. | MORE »

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