As 2024 approaches, it pays to take stock of everything that occurred in 2023 and how it will impact the next year of the PR industry.
Topics
PR Lessons Learned From Four Tentpole Sporting Events, Past and Present
December 18th, 2023 by Arthur SolomonAs we approach the PR barrage of promotions for the 2024 Paris Summer Olympics, here are a few lessons from past and present major sporting events that apply to all PR accounts.
How United Airlines Integrated Comms Into Strategic Company Decision-Making
December 15th, 2023 by Kaylee HultgrenUnited Airlines’ Executive Vice President of Communications and Advertising, Josh Earnest, shares details about the brand’s integrated communications playbook.
PR Roundup: Mahomes’s Outburst, Journalism Predictions and Gifts for PR Pros
December 14th, 2023 by Nicole SchumanThis week’s Roundup looks at what to do when a cool and collected Patrick Mahomes throws a tantrum on national TV, 2024 predictions from the news industry and a gift guide for PR pros.
PR for Experiential Campaigns: Making Your Activation Stand Out
December 14th, 2023 by PRNEWSAttendees of “PR for Experiential Campaigns” learned about the difference between event and experiential PR, strategies for multi-city tours, the importance of defining stakeholders in experiential, top-notch case studies and much more.
On Mentorship: How to Respond to a Prospective Mentee
December 13th, 2023 by Kaitlynn CooneyIf a prospective mentee approaches you, here’s how you can get the conversation going and gauge whether it’s a good fit.
[VIDEO] PRNEWS Live Discusses b2b and Integrated Comms for 2024
December 12th, 2023 by Nicole SchumanPAN Communications CMO Mark Nardone discusses b2b brand integrated marketing and communications during a time of economic uncertainty and labor shortages in the sector.
A Tribute: Remembering Mark Weiner
December 12th, 2023 by Tina McCorkindalePRNEWS received word of our dear friend and colleague, Mark Weiner’s, passing earlier this week. Tina McCorkindale, president and CEO of the Institute for Public Relations, worked closely with Mark, and graciously offered this tribute celebrating his life.
PR Finally Has a Seat at the Table—Thanks to Better Measurement
December 11th, 2023 by Laura EmanuelHow PR pros can best measure campaigns to accurately reflect their work’s value and how it contributes to business growth.
Cover-ups Don’t Work: PR Lessons From San Francisco’s Clean-up
December 8th, 2023 by Dustin SigginsLast month, San Francisco’s leadership failed perhaps the most basic of PR tests: They tried to put lipstick on a pig and pretend it wasn’t a hog. Here are six PR lessons from the city’s failure to appeal to its core audience: its residents.