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3 Starting Points for Your Social Media Storytelling Strategy

Finding the stories that make your brand or organization interesting or different and optimizing them for the biggest possible impact on social media should be the primary priority when trying to reach your audience via social media. | MORE »

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6 Ways to Make Your Brand ‘Pop’ on Facebook

Facebook users can be prickly about how brands interact with them, and they’re likely to regard you with disdain if they feel like you’re invading their social space with blatant advertisements. Creating content for your brand that users actually want to see on Facebook therefore remains a primary challenge for PR pros. | MORE »

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Overcoming the Challenges of Digital PR Campaigns

A solid digital PR campaign can do wonders for a brand’s exposure and customer engagement, but a lot of work goes behind making that happen.  | MORE »

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Infographic: Who Is More Active on Social Media—Men or Women?

Savvy communicators know that being effective on social media is not about getting your message out on every available platform. Instead, a specific, targeted approach will make the best use of your teams’ time and help you avoid annoying your social media audience. | MORE »

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8 Tips for a 90-Second Professional Networking Encounter

At PR News’ recent conferences we’ve taken networking very literally and have begun including speed networking sessions. Here are some tips to make all your brief, face-to-face networking encounters memorable and worthwhile. | MORE »

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How to Get Your Message Out Via Instagram

Our social media babies are growing up. Instagram celebrates its fourth birthday Monday. With that in mind, here are several tips on how to communicate your brand’s identify via Instagram | MORE »

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As Hewlett-Packard Announces It’s Splitting, Internal and External Messaging Are Key

Hewlett-Packard, one of the world’s most stalwart information technology corporations, announced Monday that it will be splitting into two separate entities in an effort to keep up with changes in the various industries that it operates in. | MORE »

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PR Insider: More Fans Than Plans

You find stories about content marketing everywhere you look, but does it match its popularity in the press? We conducted a survey of marketing professionals to find out. | MORE »

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Case Study: Kroger Tackles Sustainability One Lonely Orange at a Time

Kroger, the nation’s largest grocery retailer, now donates 50 million pounds of perishables annually, which associates rescue store-by-store, taking the extra time to gather the donations and separate them in the back room for pick up by local food banks. | MORE »

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Impact, Insight Form the Basis of ROI

In the face of all of the change in the industry, there is a constant: Communications can and should drive impact. | MORE »

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