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In this Instagram / YouTube –fueled media environment, we should know by now attempting to control your message generally leads to more headlines and bad press.
PR pros should always be on the lookout for ways to shine a light on their brands. When the right circumstances converge with proper preparedness, even the national spotlight is within their grasp.
Here are some tips for creating a solid PR communications team that is dedicated, productive and creative.
Knowing Gen-Z can help your brand use CSR to gain loyalty.
You need to see both the forest and the trees when it comes to knowing what you want.
How Chipotle has reacted to a possible E. coli outbreak in six of its outlets.