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How to Make Your Press Release Stand Out

Some 3,000 news releases are distributed each day through BusinessWire, Marketwire, PrimeNewswire, PR Newswire and PR Web. If you plan to be one of them, how can you differentiate your message? | MORE »

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5 Misconceptions about Millennials

The rap on Millennials, or people born between the early 1980s and the early 2000s, is that they are narcissists with an overwhelming sense of entitlement and an underwhelming work ethic. | MORE »

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PR Insider: How to Build the Client Roster You Really Want

There are a number of factors to consider in building a client roster. Here are some tips for picking clients to support long-term agency growth. | MORE »

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Social Media Paradox: Number of Likes & Followers Don’t Mean Much, and How Can I Get More?

“Likes” and “followers” remain two of the top metrics that PR pros look to when they track their social media campaigns. Unfortunately, the law of diminishing returns kicked in on those indices a while ago. | MORE »

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How Facebook’s Organic Reach Policy May Make It Harder to Reach Your Audience

A source professionally familiar with Facebook’s marketing strategy says that the social network is currently cutting organic page reach down to 1-2%. | MORE »

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Visual Storytelling Crucial to Online Marketing Strategies

Videos on landing pages spike conversions by 86%, according to a recent report covering online marketing. It’s just one trend for PR pros to consider amidst an ever-changing media landscape. | MORE »

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Communicators Start to Don Their Psychological Hats

As PR executives and communicators play an increasingly important role in creating social media strategies, they need to be careful to first cultivate their audiences—and make sure they’re fully engaged and their interest isn’t half-baked—before they start to seriously ramp up social media spending. | MORE »

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Measuring a Different Kind of Return in PR

What’s a parent who wants to maintain a successful public relations career to do? | MORE »

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Branding Bigger Part of Landing New Accounts

Any thought leadership program should begin with a strategic positioning audit that determines exactly what separates your agency from the competition. | MORE »

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PR Managers Diving Into Rapidly Changing Talent Pool

A rapidly changing talent pool is just one of several key trends in PR and communications. | MORE »

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