Winner: Prudential Financial – Prudential Newsroom In the past two years, Prudential has made significant strides in transforming its online newsroom into a go-to resource for the media and the public-at-large. With the goal of… Continued
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2013 Platinum PR Awards: Green PR
October 15th, 2013 by Chris SeymourWinner: Porter Novelli – HP Environmental Leadership Campaign In 1987, HP began recycling hardware and has since recovered over 2.3 billion pounds of electronics and supplies for recycling. For the HP Environmental Leadership campaign, HP… Continued
2013 Platinum PR Awards: Satellite Media Tours
October 15th, 2013 by Lucia DavisWinner: American Red Cross – Twister Coming? There’s an App for That: The American Red Cross Launches Tornado App with National Satellite Media Tour Tornadoes strike rapidly and without warning. As such, there’s less time… Continued
2013 Platinum PR Awards: Global PR
October 15th, 2013 by Chris SeymourWinner: Rotary International – End Polio Now Though it may seem like a disease of yesteryear, polio is still a very serious problem in many parts of the world. Through its “End Polio Now” campaign,… Continued
2013 Platinum PR Awards: External Publication
October 15th, 2013 by Chris SeymourWinner: American Institute of Certified Public Accountants – ThisWayToCPA Wisdom Books: The Future CPA’s Guide to Life and Awesomeness and The Future CPA’s Guide to Work and World Domination The Future CPA’s Guide to Life… Continued
2013 Platinum PR Awards: Pro Bono Campaign
October 15th, 2013 by Chris SeymourWinner: Cone Communications – Northwestern Mutual’s Childhood Cancer Program: Help for Today, Hope for Tomorrow Cancer is the leading cause of death by disease in children ages 15 and younger in the U.S. In fact,… Continued
2013 Platinum PR Awards: Research & Measurement
October 15th, 2013 by Caysey WeltonWinner: MasterCard – The MasterCard Conversation Suite Transforming a brand’s image can be a daunting proposition, but MasterCard made it look easy. Three years ago the company set out to rebrand itself as more of… Continued
2013 Platinum PR Awards: Cause-Related Marketing
October 15th, 2013 by Chris SeymourWinner: Taylor on behalf of Allstate – Allstate’s Once is Never Enough Program (a.k.a. the O.N.E. Program) With its Once is Never Enough Program, Allstate and partner Taylor have taken the “you’re in good hands”… Continued
2013 Platinum PR Awards: PSA
October 15th, 2013 by Caysey WeltonWinner: Bristol-Myers Squibb with Ogilvy Public Relations – Men and Melanoma: The Unexposed Target Raising awareness can sometimes be the best measure for prevention and early detection of several diseases. Ogilvy and Bristol-Myers Squibb agrees,… Continued
2013 Platinum PR Awards: Facebook Campaign
October 15th, 2013 by Chris SeymourWinner: Cooney/Waters Group Inc. – Parkinson’s More than Motion You probably already know Parkinson’s most recognizable symptoms: tremors, stiffness, or slowness which can affect movement. What you may not realize is that Parkinson’s disease affects… Continued