As the nation celebrates Veteran’s Day today, corporations are doing their part to honor the men and women who have served our country: They’re developing hiring campaigns to bring veterans into the fold, which is also a great example of corporate citizenship.
Topics
When The Crisis Is A Slow Burn, PR Has to Light A Fire With the Media
November 11th, 2013 by PRNEWSWhat do you do when your CEO is under siege, the media smell blood and the story you’re trying to control takes on a life of its own?
Digging Deeper on PR Campaign Performance
November 11th, 2013 by Mike SamecMy previous two articles set the stage for developing a successful tracking program. We begin by defining objectives and establishing tracking mechanisms to ensure proper data collection.
How To Shed Light on Complex Stories
November 11th, 2013 by Lori RubinsonOn a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.
SMBs Say They Are More Optimistic About the Economy; A Few Shopping Items that Mom and Dad Can Agree On
November 11th, 2013 by PRNEWSMore than three-quarters of moms (80%) nationwide are making the major household purchasing decisions for their families, per a recent Child’s Play Communications study. Dads may still have a long way to go before they catch up, but the tide is slowly changing.
Owning a Key Topic On Social Media: Deploy A Three-Pronged Approach
November 11th, 2013 by Ned BarnettIn the social media world, the process of turning an individual into a so-called thought leader begins with “content.” Initially, this involves creating and posting blogs and comments on others’ blogs, but also includes creating and posting other written content, such as white papers, case studies, and eBooks.
PR People Awards Finalists and PR News People to Watch
November 11th, 2013 by PRNEWSPR News will announce the winners of the 2013 PR People Awards at a Dec. 10 luncheon at Washington, D.C.’s National Press Club. We’ll also honor this year’s inductees into the PR News Hall of Fame and the 2013 People to Watch list of Rising PR Stars (listed here).
When Did You Realize You Wanted to Work in PR?
November 8th, 2013 by Caysey WeltonWhen it comes to career, we all want to be “living the dream.” But to do that you first have to realize what it is you want to. PR News asked readers to fill in the blank and answer this question: “I knew I wanted to work in PR when_____.”
PR Needs to Master The Art of the Public Apology
November 8th, 2013 by Matthew SchwartzAmericans are a forgiving lot. But you already knew that. Nevertheless, making a public apology is an art form, and something that communicators need to be well-versed for those times when there is a screw up and the only solution is to say you’re sorry.
What’s First, Technology or Content?
November 7th, 2013 by Tony SilberI’ve been thinking lately about how media is moving increasingly toward a greater technology dependence. I’ve read about how investment dollars, especially in Silicon Valley, where so much media-related innovation is occurring, steer towards technology solutions for media consumers. New utilities—new ways to interact with content—seems to be more important than the content itself. Think […]