High-Profile Brands Have Low Market Value Problems

March 13th, 2012 by

A survey of more than 10,000 senior business decision makers showed that La-Z-Boy, Chiquita Brands International and Ruby Tuesday are highly recognizable brands, but have low market value.

7 Tips for Writing Headlines That Pop in a Journalist’s Inbox

March 13th, 2012 by

Don’t be obscure or too clever with your headlines and subject lines, says The In-House Writer’s Andrew Hindes.

Social Watch: Women Trump Men in Social Network and Blog Visits

March 12th, 2012 by

Nielsen’s report on U.S. digital consumers breaks down just who is visiting social networks and blogs.

JetBlue Blogs About Family Ejection, But Is MIA on Facebook

March 12th, 2012 by

The Web has caught up with a story about JetBlue removing a family from a flight due to a 2-year-old’s tantrum.

B2B Communications: ‘Fatigue’ Aside, Facebook Drives Deep Engagement of Targeted Audiences

March 12th, 2012 by

B2B brands may have jumped into Facebook later than consumer brands, but they can still reap the engagement and awareness benefits of the social network.

Case Study: Influencers Wanted—Bevy of Mommy Bloggers Send Infantino’s Test-Drive Campaign Into High Gear

March 12th, 2012 by

Make no mistake, the power of moms online is great, as demonstrated by product PR/awareness efforts by baby product maker Infantino.

Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

March 9th, 2012 by

▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a

Pinterest Stays in the Driver’s Seat

March 9th, 2012 by

Pinterest drove more traffic to other sites in February than Twitter, and represents yet another opportunity for brands to connect with customers.

6 Tips for PR Pros at SXSW—and for Those Keeping Score at Home

March 8th, 2012 by

If you’re going to Austin for SXSW, remember to check in frequently on Foursquare. And if you’re following from afar, the hashtag is #SXSW.