A survey of more than 10,000 senior business decision makers showed that La-Z-Boy, Chiquita Brands International and Ruby Tuesday are highly recognizable brands, but have low market value.
Don’t be obscure or too clever with your headlines and subject lines, says The In-House Writer’s Andrew Hindes.
Nielsen’s report on U.S. digital consumers breaks down just who is visiting social networks and blogs.
The Web has caught up with a story about JetBlue removing a family from a flight due to a 2-year-old’s tantrum.
B2B brands may have jumped into Facebook later than consumer brands, but they can still reap the engagement and awareness benefits of the social network.
Case Study: Influencers Wanted—Bevy of Mommy Bloggers Send Infantino’s Test-Drive Campaign Into High GearMarch 12th, 2012 by Bill Miltenberg
Make no mistake, the power of moms online is great, as demonstrated by product PR/awareness efforts by baby product maker Infantino.
Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software IndustryMarch 9th, 2012 by PR News
▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a
CaseStudy: Extensive Media Relations Effort Makes Wreath Campaign at Arlington National Cemetery a SuccessMarch 9th, 2012 by PR News
This is the custom excerpt.
If you’re going to Austin for SXSW, remember to check in frequently on Foursquare. And if you’re following from afar, the hashtag is #SXSW.