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What do you do when your CEO is under siege, the media smell blood and the story you’re trying to control takes on a life of its own?

My previous two articles set the stage for developing a successful tracking program. We begin by defining objectives and establishing tracking mechanisms to ensure proper data collection.

On a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.

More than three-quarters of moms (80%) nationwide are making the major household purchasing decisions for their families, per a recent Child’s Play Communications study. Dads may still have a long way to go before they catch up, but the tide is slowly changing.

In the social media world, the process of turning an individual into a so-called thought leader begins with “content.” Initially, this involves creating and posting blogs and comments on others’ blogs, but also includes creating and posting other written content, such as white papers, case studies, and eBooks.

PR News will announce the winners of the 2013 PR People Awards at a Dec. 10 luncheon at Washington, D.C.’s National Press Club. We’ll also honor this year’s inductees into the PR News Hall of Fame and the 2013 People to Watch list of Rising PR Stars (listed here).

When it comes to career, we all want to be “living the dream.” But to do that you first have to realize what it is you want to. PR News asked readers to fill in the blank and answer this question: “I knew I wanted to work in PR when_____.”

Americans are a forgiving lot. But you already knew that. Nevertheless, making a public apology is an art form, and something that communicators need to be well-versed for those times when there is a screw up and the only solution is to say you’re sorry.

I’ve been thinking lately about how media is moving increasingly toward a greater technology dependence. I’ve read about how investment dollars, especially in Silicon Valley, where so much media-related innovation is occurring, steer towards technology solutions for media consumers. New utilities—new ways to interact with content—seems to be more important than the content itself. Think […]

I’ve been thinking lately about how media is moving increasingly toward a greater technology dependence. I’ve read about how investment dollars, especially in Silicon Valley, where so much media-related innovation is occurring, steer towards technology… Continued