Innovation Drives Video Success as YouTube Becomes the Anchor Platform for Brands

February 20th, 2012 by

YouTube has become the brand storytelling platform for the next generation, and communicators need cutting-edge strategies to drive greater video success.

Social Media Engagement Tactics Shared at PR News’ Digital PR Summit

February 17th, 2012 by

The notion that amassing likes and followers on social media alone is the key to proving ROI was laid to rest at the Westin San Francisco on Feb. 16.

Keeping the Media at Bay: Counterintuitive Yet Often Necessary

February 16th, 2012 by

While it is in the PR professional’s DNA to want to get the word out when it comes to news about their organization or client, sometimes it is smart—and necessary—to scale back the outreach.

Keeping in Step With Chipotle, McDonald’s Says it Cares Too

February 15th, 2012 by

McDonald’s will require its U.S. pork suppliers to end the practice of caging pregnant pigs in cramped stalls, a step forward in the food industry’s drive to stop the harsh treatment of animals.

Software Execs Like Social Media—They Just Don’t Use It Much

February 15th, 2012 by

A new study shows that the majority of software marketing executives believe social media has a positive impact on their business despite the underwhelming amount of time they spend using it.

6 Tips for Message Clarity During a Crisis 

February 14th, 2012 by

Tips 1 & 2: Lay off the confusing legal jargon and ax the acronyms.

Adding Value for Your Audience: Do’s and Don’ts of QR Codes

February 14th, 2012 by

As PR and marketing are increasingly integrating in the digital age, PR pros need to understand the strengths and weaknesses of QR codes and how they can fit into a campaign strategy.

Pinterest’s Traffic Is Seductive, But Is Your Brand a Good Match?

February 14th, 2012 by

Communicators are being tempted by the latest hot social network, but it comes down to the same old questions: How does it fit in with your overall strategy, and what’s your goal?

Digital PR Watch: E-Newsletter Optimization Efforts Leave Much to Be Desired

February 13th, 2012 by

A study shows that a majority communications pros aren’t enabling their newsletters for social sharing, nor are they following up with customers for further engagement.

Image Patrol: Komen Foundation vs. Planned Parenthood: Proper PR Wins Out

February 13th, 2012 by

In a PR crisis for the ages, Katie Paine gives Susan G. Komen for the Cure mostly failing grades, while Planned Parenthood gets excellent marks for its response.