When I want to cleanse myself of all the bad sentences I’ve read or written, I go back to the same, reliable tonics: the books and stories written by Dashiell Hammett and Raymond Chandler. Whether you’re a PR professional or a journalist, you deal, essentially, in sentences, and you probably have your own writing masters […]
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10 Takeaways from PR News’ Chicago Writing Boot Camp
November 25th, 2013 by Richard BrownellTweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago.
How to Respond if You Find Your Brand on Consumer Reports’ ‘Naughty List’ this Season
November 25th, 2013 by Caysey WeltonConsumer Reports released its annual corporate Naughty & Nice List this week, which highlights who the best and worst holiday retail and service providers.
5 Tips for Breaking Through to Journalists You Don’t Know
November 25th, 2013 by Richard BrownellThe success or failure of your media pitch rests with how well you have targeted journalists you don’t know.
The Give and Take of Media Relations
November 25th, 2013 by Diane SchwartzIt’s not everyday that PR is taken to task for sending unsolicited emails to reporters. Oh, wait – it is every day that this happens. And sometimes the magnifying glass is placed directly over the Public Relations trade, as is the case this week with an unflattering article by The New York Times’ Haggler (Pulitzer […]
The Give and Take of Media Relations
November 25th, 2013 by Diane SchwartzIt’s not everyday that PR is taken to task for sending unsolicited emails to reporters. Oh, wait – it is every day that this happens. And sometimes the magnifying glass is placed directly over the… Continued
Digital Technology: Uncomplicated, But Oh So Frustrating; Brands Must Take Additional Pains To Build Up Character
November 25th, 2013 by PRNEWSJust 15% of Americans believe that digital technology has complicated their lives while 87% said that frustrations with usability on the Web and mobile devices have created negative perceptions about brands.
Case Study: Lamaze Uses Real Stories to Deliver More Relevant Content And Help Women Make Right Birth Choices
November 25th, 2013 by PRNEWSThe babies just keep on coming. More than a few states in America are experiencing baby booms.
How To Adopt the 5 Gospels of News Writing
November 25th, 2013 by Reg RoweThe purpose of a news release is to tell a story that grabs a reporter’s attention and results in a placement in a publication, online outlet or on air.
Strategic Corporate Giving: Laser-Like Focus Sparks Solid PR Results
November 25th, 2013 by Erica ChristensenChoosing the best fit for your company’s philanthropic efforts is a challenge in any economy. At CA Technologies , we decided to be more strategic in our giving.