When pop-music sensation Beyoncé released her new self-titled album the artist pulled a George Costanza, albeit from a communications standpoint: She did the complete opposite of what was expected.
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Cheerios Listens to Popular Opinion, Removes GMOs
January 3rd, 2014 by Caysey WeltonGeneral Mills’ Cheerios sent a strong message this week by removing GMOs from the generations-old cereal.
Do You Have What It Takes to Be a Journalist Whisperer?
January 3rd, 2014 by Steve GoldsteinAt PR News’ recent Media Relations Conference at the National Press Club in Washington, D.C., Amy Eisman of American University’s School of Communication and a founding editor of USA Today brought up the concept of the… Continued
Do You Have What It Takes to Be a Journalist Whisperer?
January 3rd, 2014 by Steve GoldsteinAt PR News’ recent Media Relations Conference at the National Press Club in Washington, D.C., Amy Eisman of American University’s School of Communication and a founding editor of USA Today brought up the concept of the “journalist whisperer.” This is a PR professional who can speak a journalist’s language on the platform they want to be […]
On Social Media, Awareness Is Good but Profit Is Better
January 3rd, 2014 byA productive, well-thought-out social media strategy is no longer just a “nice-to-have” for PR professionals.
6 Ways to Avoid Spam Filters With Your PR Messages
January 2nd, 2014 by Steve GoldsteinTry applying some of these spam-avoidance tips and see if your ratio of connections to missed connections improves.
Snapchat Hack Offers PR Crisis Lesson: Get Ahead of the Story
January 2nd, 2014 byIn yet another story of a cyber attack, PR professionals can gain valuable insight from how Snapchat initially responded to the situation.
The World Is Your (Social Media) Oyster
December 31st, 2013 by Matthew SchwartzFor teenagers, Facebook is “dead and buried.” That’s the conclusion from one of the authors of the recently released Global Social Media Impact Study, which showed that teens are abandoning Facebook for rivals such as Snapchat and Whatsapp. But when it comes to adults, Facebook is alive and well.
New Year’s Resolutions for the PR-Minded
December 31st, 2013 by Diane SchwartzThe good thing about New Year’s resolutions is that no one is really listening closely to what you are resolving to do. But resolutions do crystallize our goals and make the month of January, at… Continued
New Year’s Resolutions for the PR-Minded
December 31st, 2013 by Diane SchwartzThe good thing about New Year’s resolutions is that no one is really listening closely to what you are resolving to do. But resolutions do crystallize our goals and make the month of January, at least, a little more interesting. For communicators the world over, you should expect 2014 to bring the following: > Crises, […]