I was editing a report the other day about a PR person who got into a spat with a news organization. And the report used the phrase, “Never pick a fight with people who buy ink by the barrel.” Some of you might know that one. Many of you may not have heard it. But…
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Above the Fold, or Just Out of Date?
April 10th, 2014 by Tony SilberI was editing a report the other day about a PR person who got into a spat with a news organization. And the report used the phrase, “Never pick a fight with people who buy… Continued
3 Brand Communications Tips for the Heartbleed Security Breach
April 10th, 2014 by Richard BrownellThe Heartbleed bug reminds us of 3 key points to keep in mind when communicating publicly about a data security failure.
5 Social Media Mistakes That Top PR Pros Always Avoid
April 10th, 2014 byProviding tips on how best build that social persona is useful, but sometimes it’s more valuable (and interesting) to talk about things you absolutely should never do.
PR Insider: Turning a Crisis into a Brand Opportunity
April 10th, 2014 by Amy ToosleyHere is a case study of how a company handled a crisis by putting customers first and empowering them with information via several channels of communication.
CVS’ Cigarette Announcement Advances CSR Through Communications
April 9th, 2014 by Richard BrownellCVS Caremark’s recent decision to stop selling tobacco products is a great example of how brands can use communications to build awareness of their CSR efforts.
Appealing to Millennials with a User-Generated Content Model
April 9th, 2014 by Matthew SchwartzA new study shows that, for Millennials, user-generated content (UGC) is 20% more influential when it comes to purchasing and 35% more memorable than other types of media.
6 Steps to Creating a Better Measurement Dashboard
April 8th, 2014 byWith the increasing importance of proving your value to your organization, it’s a challenge to visually display your measurement findings in a way that your audience will understand.
Mobile Stays at Center of the Communications Revolution as Twitter Buys an Android App
April 8th, 2014 by Matthew SchwartzHardly a day goes by without a big acquisition of a hot startup in the digital media world, and, most of the time, those acquisitions have a pretty significant potential or actual impact on how people communicate.
PR News Announces Winners of 2014 CSR Awards
April 7th, 2014 by Richard BrownellPR News celebrated the winners and honorable mentions of its 2014 CSR Awards on Apr. 7, 2014. Also recognized were this year’s CSR A-List and the latest inductees to the CSR Hall of Fame.